Gina McKinley's Real Estate Blog

Real Estate Agent - RE/MAX Masters
There's one item that I've needed in the past but is missing on this list...toilet paper!! You'd be surprised when showing homes just how many times nature can call, not just for you but also for your clients!  Being prepared for any type of situation is great, not only for real estate but also f...
Are you familiar with the phrase “orphaning your buyers”?Orphaning your buyers refers to when you fail to stay in touch with clients you’ve helped buy a home.  Because the buyers cannot remember your name when the times comes to sell, they use a different agent and you miss out on the listing.If ...
There’s a rumor going around email marketing is dead.  That overwhelmed inboxes and pesky spam filters make it impossible to capture people’s attention.Don’t believe the rumor.Email marketing is still one of the best ways to nurture relationships and get referrals.  In fact, the Direct Marketing ...
Most of the time in Chandler we hear about CPR with alternating mouth-to-mouth breaths due to the number of drownings (or near drownings) due to the number of swimming pools we have in Arizona.  Swimming pool safety can be a big issue, especially with smaller children.  However, this is something...
Do you have a team?  Or, have you considered building a team?If you subscribe to Inman News, read RisMedia’s articles, or follow Realtor Mag’s daily news, you know teams are a hot topic.  And while plenty of articles focus on the advantages or disadvantages of teams, few cover team-building itsel...
This really does bring back some memories...I remember standing in line to ride the go-carts and being so excited to finally be able to not have to stand on my parent's toes just to reach that height! But, I was still too small and had to wait and watch everyone else get to go while I sat on the ...
  Beautiful home in the heart of Gilbert is waiting for you! Warm and welcoming color palette throughout. The eat in kitchen is complete with large center island, breakfast bar, granite countertops, and stainless steel appliances. Family room features newer wood floors. The lower level is complet...
This is very interesting...these loan programs would help a lot of first time buyers buy their first home in the Phoenix area. Buying a home now can be a great option as paying a mortgage will help you build wealth and equity versus paying rent for money that you would never see again. Read on to...
Do you struggle to keep up with the flow of emails entering your inbox?  If so, I have the perfect article for you:Got Email Overload? 14 Email Management Tools for Organizing Your InboxAnd yes, I realize the irony of emailing you an article about email overload JSeriously though, email overload ...
Did you know the quality of the questions you ask in a listing appointment impacts whether you get the listing at the price and commission rate you want?Listing appointments are sales presentations.  And in sales presentations, the more you know about potential customers’ wants and needs, the bet...

Gina McKinley

ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mes
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