Gina McKinley's Real Estate Blog

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Real Estate Agent - RE/MAX Masters
RECENT BLOG POSTS
My assistant was just talking about of when her family moved to Arizona in 1972.  Neighborhoods were an open and safe community for friends, family, and children to roam the neighborhood.  Children would walk to school, then coming home to the back door being left unlocked for easy entry if mom w...
08/10/2017
Want your marketing to attract more buyers and sellers?Regardless of whether you market yourself online, by email, in print, or anywhere else, there are three ways you can instantly improve the effectiveness of your campaigns.#1 – Focus on Benefits, Not FeaturesA feature is a factual statement ab...
08/07/2017
Chandler PARENTS of 1 to 5 year olds: If you have great credit and some down payment (equity in your house) why not buy a rental that will be mostly paid off in 15 years? And the rents or a 2nd or even a re-finance, or sale might pay for ALL of the kids college costs! Read on as there is some gre...
07/28/2017
When was the last time you showed buyers what felt like an endless number of homes?  Showing property after property to indecisive buyers consumes a huge amount of time and energy. The key to avoiding this nightmare scenario is helping buyers pinpoint exactly what they want before showing them ho...
07/24/2017
 OH do I have a story about a non-qualifying assumption from the mid 1980’s that was done in Chandler! Then the City of Chandler experienced exponential growth, ranking among the fastest-growing municipalities in the country And it was one of the reasons that…In the late 80’s, both FHA and VA beg...
07/21/2017
Every time you step into sellers’ home for a listing appointment, there are three questions your presentation must answer. Get the answers right and you win the listing.  Get them wrong and the sellers will choose one of your competitors. Question #1: Why You? The first question you must address ...
07/17/2017
Family & Friends Mortgage - 7/13/2017 Somehow it just seems right to give your kids a mortgage when they buy a house, if you can afford it. Wouldn’t it be great for someone to pay you 4-5% interest on a secured loan? Yes it is until the IRS sticks their nose into it. THE IRS??? Yep. Read on…Anyt...
07/13/2017
Getting more clients is often easier than we make it.  We spend hundreds, if not thousands, of dollars on marketing and lead generation, yet we overlook the simplest way to generate business… Talking to strangers. Think about it.  Every day we’re surrounded by potential clients.  At the store, in...
07/10/2017
There are many first time home buyers who think that they need to save up a large amount for a down payment.  Most of the time, waiting to save up funds can either price them out of a market with rising home prices (like the Phoenix area is now, especially in the lower price ranges) and they end ...
07/06/2017
Have you ever struggled to successfully navigate a work/life balance or keep up with managing the day-to-day of selling real estate?You’ll hear some people say time management is an oxymoron.  And…it is.  You can’t manage time.What you can do is manage your activities so you get the most out of t...
07/05/2017
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Gina McKinley

ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mes
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