target markets: They Wanted to Preach to the Choir - 04/16/12 08:17 AM
 
Something happened outside of real estate recently that struck me as applicable to not only our efforts to help sell real estate but also real estate industry discussions, such as those at association meetings and ActiveRain.
I serve on a leadership council for a state-wide business organization. In a recent meeting, one of the members suggested that to spread the word on an issue of concern, one of us should spend time with a specific talk show host that is known to have views common with this organization.
Hmmmm.
I may have been overly direct but I commented that while it … (13 comments)