google adwords: Google Adwords Don’t Work For Real Estate - 05/14/09 07:26 PM
For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising. My revelation that ads don't work comes after speaking with agents all across the country. One of the most common items I hear is that they want traffic to their websites, but it can't be with Google Adwords because it "doesn't work".
I have to admit that I was shocked that this was one of the most consistent answers. After all 95% of Google's 21 billion in revenue in 2008 was made from Adwords, but apparently it … (73 comments)
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google adwords: 5 Ways to Succeed at Real Estate Pay Per Click - 03/20/08 11:02 AM
Todays post was contributed by Joey Bridges
Real estate pay per click advertising is hated by some and loved by others. I personally love pay per click advertising. I believe that taking out paid ads on Google, Yahoo, & MSN is a fantastic way to generate instant, targeted, and focused traffic to your website. In fact I think there is no better way to generate immediate results then to take out these small ads.
If you have ever taken out a classified ad in a newspaper and enjoyed getting calls to a phone number then you will enjoy real estate pay per click … (13 comments)
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google adwords: The Number 1 Tip to Improve on Google - 02/27/08 10:03 AM
Today's post was contributed by Joey Bridges
How can we really have 1 tip that will improve your Google Ads when it takes more than 1 thing? Well there is of course more than one item you should focus on but this is one of the most overlooked tips that can change what Google thinks of your ad which determines what you pay. It is always about paying as little as you can for the highest ad position you can get on a page that you want to achieve. After all who wouldn't want more for less right? The Google Quality Score is … (7 comments)
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google adwords: Changing Google Ads Saves Money, so when do you change them? - 02/22/08 10:41 AM
Today's post is by Google Adwords Expert Joseph Bridges
To change or not to change that is the question. One of the biggest mistakes that can be made is not looking at how you can improve your ads. An ad can always be improved. Having an ad that is too good is like being too good at golf it just doesn't happen. I wanted to go over some criteria of when to make changes to your ad and what you should look for.
You have had at least 30 clicks to your ad to tell how it will do - if you don't … (0 comments)
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google adwords: Decrease Your Adwords Cost by 50% - 02/07/08 10:05 PM
Today's post was contributed by Joey Bridges
Did you know that there is a way to legally pay 50%less than you competitors when you are advertising on Google? Well you can it just takes a little bit of testing and making sure that your ad is "correct" according to Google.
I have performed this on my ads and have literally seen the amount I pay per click drop by as much as 50% and across those that my brother and I advise as well so this is a tip that you will want to integrate into your ads.
So that everyone knows Google uses … (5 comments)
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google adwords: Top 4 Reasons to Use Negative Keywords with Google - 01/31/08 10:27 AM
Todays post By Joey Bridges
Ok, so you may have seen that using negative keywords in your Google Adwords campaigns is a good idea and in fact suggested by Google. So what are negative keywords and why would you want to use them? Well let's start with a brief description of what a negative keyword is:
A Negative keyword is denoted in the Google Adword system by using a "-" before the word. This will prevent your ad from being triggered when the word after the "-" appears.
Example Word List:
Santa Monica HomesSanta Monica CA Homes
-Rent
In the sample word list above if anything in … (6 comments)
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google adwords: Google Ads - Location, Location, Location - 01/23/08 10:34 AM
Todays post was contributed by Joey Bridges
You know the saying about real estate right? It's all about location, location, location. Today we thought we would cover some discussion about your ad location when you are using Google Adwords or any pay per click advertising. After all you are paying to play the game so you should spend some time looking at where you money is going.
I thought today I would uncover the myth that it is not always about being number one. Most of us are competitive by our very nature and we strive to be number one. Especially in real … (7 comments)
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google adwords: 5 Reasons to Use Misspelled Words in Your Ads - 01/16/08 10:37 AM
Todays post was contributed by Joey Bridges
Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching for something on the Internet. Our real estate customers are no different and often misspell city names, property addresses, general real estate questions. Let's look at some great reasons to advertise on misspelled words.
Your competitors aren't doing it - that's … (30 comments)
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google adwords: 4 Reasons Not to Use More Than 20 Words Per Ad - 12/26/07 11:14 AM
Today's post was contributed by Joey Bridges
Has anyone ever read the sentence in Google where they tell you not to use more than 20 words per ad? It is right above the area where you add new keywords to an ad group. This small one sentence is terrific advice that unfortunately I rarely see followed. I have seen ads that have literally over 1,000 words pointing to the same ad.So why shouldn't you use more than 20 words per ad? Well let's take a look at some great reasons to have less than 20 words per ad and see why?
Your ad … (8 comments)
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google adwords: Right Keywords Increases Ad Performance - 11/28/07 11:59 AM
Todays post on improving Google Adwords performance is written by Joey Bridges
When we are setting up a new Google Adwords campaign it is important to be as specific as possible with the ad and the keywords that you select. We found that some of the biggest frustrations with Google Adwords is what words should people select to advertise on and then once they have those words what ad should they put with those words. So we have the two problems:
Word Choice Ad matching those wordsLet's keep this as simple as possible. Sometimes it is easier to write the ad before the … (4 comments)
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google adwords: Google Match Types - Broad vs. Exact Which is Better? - 11/21/07 11:02 AM
Todays Google Post, was contributed by Joey Bridges
For those who are new to Google Adwords there are 4 different types of matching that can be done for your ads. They are as follows:
Broad MatchExact MatchPhrase MatchThese are used when you add words to your ad groups. For today's post we are going to cover Broad Match and Exact Match. By the way one is not really better than the other it just depends on what your goals are. So let's get into each one and figure out why we would want to use each one differently in our real estate ads.
For all … (3 comments)
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google adwords: 4 Reasons Not to Point Google Ads to Your Home Page - 11/13/07 01:16 PM
Todays Post on Google Adwords is written by Joseph Bridges
One of the things that can frustrate anyone who uses Google AdWords is not seeing results. Now one of the surest ways to make sure you don't get the results you desire is to drive all visitors from Your Google AdWords Campaign to your home page. There are reasons for this so we will go over ourTop 4 Reasons Not to Point Your Ads to Your Home Page
They are looking for something specific - this is the best reason not to point an ad to your home page. A user who … (48 comments)
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google adwords: 4 Reasons to Use Google Conversion Code - 11/07/07 12:22 PM
Here is a guest post, written by my brother Joseph Bridges who runs all of our Google Campaigns. Google Adwords is a great program to get traffic to your website instantly. In fact it is the quickest way that you can get visitors to your website.Now having people visit your real estate website is great but having them convert to buyer leads or selling leads is better. So how can you tell if people converted to leads? Well you use Google's conversion tracking code that's how. Don't be afraid if you aren't a technical wizard. Thanks to Google you don't have … (6 comments)
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google adwords: What is your cost per conversion using Google PPC? - 10/26/07 11:45 AM
With all of the great tools that Google has to report to you what is going on with your ads, campaigns, and keywords it is quite easy to get soley focused on a few stats and the one that is, in my opinion, the easiest to get focused on is CTR or Click Through Rate. Now obviously this is a very important part of the Google formula. Google uses CTR to judge how effective your ad is and by that where you will place combined with your bid amount. That is not the point of this post however. Today I want … (7 comments)
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google adwords: Run the right Google Ad Everytime, Guaranteed! - 07/23/07 03:59 PM
I know that many out there run ads on the Google Network and also with Yahoo and MSN. We run ads on all three networks. The great thing that I always like about the Internet is the ability to test an ad's effectiveness. In fact the greatest part is that you can test the effectiveness immediately.
Hopefully everyone is always running two ads at a time. With Google Adwords you can run different ad variations for the same set of keywords. I always recommend to friends and co-workers to run two ads as Google will run the ad that it deems is the … (5 comments)
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