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online real estate marketing: Google Adwords Don’t Work For Real Estate - 05/14/09 07:26 PM
For those that have read our posts before, maybe this comes as a surprise, after all we are major supporters of paid online advertising. My revelation that ads don't work comes after speaking with agents all across the country. One of the most common items I hear is that they want traffic to their websites, but it can't be with Google Adwords because it "doesn't work".
I have to admit that I was shocked that this was one of the most consistent answers. After all 95% of Google's 21 billion in revenue in 2008 was made from Adwords, but apparently it … (73 comments)
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online real estate marketing: Google Made Changes, What Are You Doing About It? - 03/27/09 12:00 PM
By now, I am sure you have noticed that Google has made a few changes to the results they are displaying. In case you hadn't had a chance to see what they rolled out, on the 24th they announced on the Google blog 2 major changes. Those two changes are:
Extended Snippets - The descriptive information displayed below the title of the result, referred to as a snippet, will be extended for longer searches. When a user is digging deep with a long search Google wants the user to be able to find the information they are really looking for. Providing … (19 comments)
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online real estate marketing: Google Is Looking At You - 02/17/09 02:16 PM
Ok, so they don't have cameras mounted on our computers (yet) but they are doing some great research on eye movements in relationship to search. If you had a chance to check out the post last week on Google's Blog it really is interesting and gives you some good things to think about.
The Research
The great thing about Google is they aren't just sitting on their hand counting all of the money from Adwords, they invest in a all sorts of new technologies. The eye research was looking to "see" where people's eyes looked when they first viewed the … (8 comments)
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online real estate marketing: Harvesting Your Seller Crop Part 5 of 5 - 05/01/08 12:18 PM
Here is the final part in the 5 part series by Joey Bridges. If you missed part 4 we put it up on our Blog - (How to create a seller farm - Part 4 of 5)
Farmers don't get paid for their crop until they have harvested and sold it off. In other words they don't get paid until the job is completely done. 90% of the way isn't enough for the farmer to get paid and they know that and you need to know that about real estate business. Have seller real estate leads are great but if you don't harvest … (2 comments)
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online real estate marketing: How to Harvest Your Buyer Crop - Part 3 - 04/15/08 10:43 AM
Today's post is part 3 of 5 in the series by Joseph Bridges
Once you have your buyer farm growing daily, weekly, and monthly the important part is to make sure that you are the one that harvest this crop. This is where the difference happens between those that are successful farmers of buyers and those that aren't. I mean after you get traffic to your website and start getting buying leads to convert it can become overwhelming. In fact it can happen where you just focus on adding new buying leads to your pipeline every single day. The only way you will … (1 comments)
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online real estate marketing: How to Create a Digital Real Estate Farm – Part 1 of 5 - 04/04/08 01:01 PM
Many Realtors® have heard the tale of the real estate agent who made it and continues to sell homes every month because they are a "farmer". Now most of us aren't real farmers. If you aren't planting crops to take to market you aren't a real farmer. In this first part of "How to create a digital farm" we are going to exam the flaws in the current training and methodology of farming as most real estate professionals have been trained. Over the next several weeks we will then cover how you can create your own digital farm. We will show … (12 comments)
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James and Joseph Bridges
Long Beach,
CA
More about me…
Keller Williams Realty - Global Trust Team
Address: 6621 E. Pacific Coast Hwy, Suite 150, Long Beach, CA, 90803
Office Phone: (562) 989-7111
Email Me
Discover methods of real estate internet marketing that generate traffic, leads, and business from former web developers and now practicing real estate brokers who get 75% of their business from their websites. Learn the tips to generate 100's of leads each and every month.
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