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There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth. But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:
“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part of a larger ecosystem that provides a complete mobile experience, including apps, music, and video.”
I remember the day in 5th grade when the concept of nature’s ecosystems finally hit home with me. We were discussing swamps and I remember the moment of enlightenment during which I grasped the scope of an ecosystem – an unending list of seemingly independent parties (frogs, snakes, or, for the sake of this discussion, networks like Facebook and Twitter) that only achieve success by working together in concert. When one of the parties is taken out of the environment, the rest will either fail or fill in the missing component with a like-minded organism. Cohesion between organisms ultimately begets a rounded and functional living environment.
This idea is easily applied to social networking. At this point in the networking realm, those without blogs are behind the curve. Likewise, the very consumers they serve are leaving those who deny the important role technology should hold in their business model behind. So let’s assume that the majority of profitable agents today maintain some degree of a social network. I don’t need to reiterate the importance of transparency and the Golden Rule, and I don’t need to re-hash why you should have a profile on multiple networks pointing to a central hub, etc.
I also don’t need to discuss the prevalence of mobile technology and the consumer demand for mobile information retrieval, but I will. As detailed in comScore’s report, approximately 1/3 of all U.S. mobile subscribers have an unlimited data plan. While the U.S. market is behind Europe and Asia in terms of new tech adoption, 18-34 year olds make up 43.9% of mobile subscribers in America. Traditionally, this age bracket has been known for texting (SMS), emailing, and requesting mobile information to a higher degree than the rest of U.S. subscribers. comScore also reports that 68% of mobile users in the U.S. named ‘SMS’ as their top mobile activity.
I will also stress the importance of utilizing relevant technologies to communicate with potential buyers and, at the very least, get them plugged into the rest of your social networking ecosystem. To enjoy the fruits of an effective networking strategy, you must establish a transparent message that is verbalized through content syndication, as well as maintain ‘points of entry’ so the public can easily access your ecosystem.
As Joel Burslem says in his post for 1000Watt, an effective online marketing strategy will reward the viewer for their click-through by providing an applicable, media-rich experience. In the past, online advertisements such as banner ads have been used to drive traffic to agent websites and blogs. At this point in our internet arena, the click-through rates for email and online ads are suffering. SMS and QR codes are the avant-garde technology, the “shortest distance between curiosity and info retrieval”, according to comScore. The click-through rate for SMS is staggeringly high, and therefore can be effectively used to drive traffic into your existing ecosystem. Standalone SMS advertising is debatable in its effectiveness, but when used in concert with the rest of your marketing SMS advertising is all part of a complete ecosystem.
The methods consumers rely on to request and access information are continuously evolving. The need for audiences to be rewarded for their time, however, will never change. comScore has this to say:
“But in order to establish the mobile channel as a legitimate advertising medium, all parties require access to [a] transparent measurement of the mobile ecosystem.”
Cohesion between mediums ultimately begets a transparent and valuable social networking ecosystem.
Every sales professional has probably experienced this but never put a name to it so at Goomzee we have. Quite simply, sales professionals have now become captives to their broad Internet-based marketing and must be on call to respond to leads 24/7. With the addition of Internet marketing which seemingly never sleeps, the sales professional must be willing to respond and follow up with leads all the time or they will go cold. We call this the “follow up trap”.
We hear from real estate professionals around the country and one common theme noted from the industry’s veterans is that things used to be simple and they’re frustrated trying to keep up with all the new things they “have to” do to market and sell real estate. In the past you would list the property in the MLS, place a sign at the property, print up flyers and occasionally advertise in the newspaper (often to appease the sellers). Something that was very clear back then was the target market which typically was other real estate professionals within the community. That made marketing easy because there are a finite number of people you market your properties to and the MLS made this possible to achieve, efficiently, creating a “clearing house” of real estate listings that other agents could gain access to. The target market was clearly defined which made this approach very efficient and effective.
Today the real estate agent is trying to market properties to the consumer and this target market is exponentially larger. In my hometown of Missoula Montana we have approximately 100,000 people and approximately 700 real estate agents. In the past, an agent had to market to 700 people to get their home sold and now they have to market to an audience 142x greater. If they spent $10,000/year in the past to reach 700 people, could this mean they have to spend 142x that amount to reach consumers?
Obviously having a property search on their website and placing advertisements on national search portals have allowed agents to benefit from the efficiency of online marketing. This has introduced troubles, however. Now they just place listings online and leads come in from around the country and they spend their time being reactive all day long in hopes the leads will turn into a perspective buyer (or seller). As such, they are captives of their broad marketing efforts to be “on call” 24/7 and most cannot respond quick enough to keep the best leads “hot”.
There are a variety of techniques and tools available to help but it takes discipline to truly take advantage:
Step 1) Define your best customer and narrow your target market focus
First you want to narrow your target market so the leads you receive are your best customers. Look back at the homes you have successfully sold and identify who your best customers truly are. Were they local or out-of-state? What age group and sex? What was their income level? How did they find you? If you ask yourself these questions, you may be surprised to find your best customer is not who you thought they were and they found you where you’d least expect. Many real estate professionals track this information but if not, simply contact your past customers and explain you are performing a customer satisfaction survey and wanted to ask them a few questions to help better serve them in the future. This not only helps you, but it keeps those leads thinking of you and recognizing your professionalism (likely leading to more referrals too). Below are a few questions you might ask:
- What is the most important thing you look for when choosing an agent to represent you?
- When searching for a home to buy, do you drive around to visit the neighborhoods?
- When requesting information about a home, how quickly do you expect a response?
- What best describes you? (male/female, 18-24, 25-32, 33-40, 40+)
- When you were looking for a home to purchase, did you live in the same city?
Step 2) Identify where your best leads come from
A study at Baylor University revealed that real estate agents spent more money on the marketing tools that delivered them the least value. In terms of value, the #1 was referrals and #2 was IVR (or call capture technology like 800 numbers and text messaging sign riders). The key is to identify where you receive the most value that truly accomplishes your goal (more transactions in less time) and fine-tune your marketing investment.
Now look at where real estate agents received the most value and you’ll see they spend the majority of their money in the things that deliver them the least value.
Step 3) Focus your marketing efforts towards your best customers
As you can see above and in analysis of your business, you’ll find areas that deliver the most value. Once you identify where your most value is received, you can make a list of the tools and marketing channels best suited to exploit them. If you receive most of your business from referrals then identify where they come from and make sure you invest in networking, sponsorships, and maintaining your professional network and address book follow ups on a regular basis. If your business comes from online sources, identify who actually buys and where they are located so you can hone in your online marketing efforts to reach those customers more efficiently. Where do they go to search for homes?
Step 4) Use technology to automate repetitive tasks
Although some may be frustrated with all the new technology tools and ever-changing software solutions, most are designed for one reason and that is to automate repetitive tasks. If you look at your typical workday and break it down to what activities you perform over and over, you can then look at tools that will help you automate those activities and get more hours of productivity each day. This results in more transactions and thus, more money, so investing wisely will pay off.
An example might be that your best results come from taking top buyers to lunch on a regular basis. You may want to use a calendar application and set up an automated reminder to schedule a lunch meeting each month with your top buyers. If you spend a lot of time answering emails, perhaps you can set up an automated response that thanks the sender for their email and tells them the time of day you will call them back. Better yet, at Goomzee we have a tool called the Auto Responder which will start a conversation automatically with the lead and notify you if they express interest in follow up, saving you time from following up with all leads, all day long. The trick is to identify what you do and what tools can automate those tasks while keeping the customer engaged. One thing to use caution with are tools that effectively push away buyers or seem too impersonal like recordings or voice menus. Make the communication interactive, and personal, and you’ll satisfy today’s demanding buyers.
Step 5) Establish a regular time for lead follow ups
No matter what tools and advertising you invest in, you will gain leads all the time. By leveraging automation tools like an email or text message auto response, you can effectively manage the customer expectations and set a time they will expect your follow up. Email alone may not provide them information they seek right away but often that form is tied to a website which allows them to view property information. You can simply set up an “out of office” message for an email account so your Internet leads are responded to automatically. Text messaging typically works with at-property sign riders which also deliver information to the buyer instantly so they will accept you calling them back later. Text messaging adds the ability to make the response Interactive and if the lead is really hot, you can receive notifications on your phone to allow callbacks of the best candidates. If you utilize these tools or ones like them, you can establish a regular time you follow up with your leads each day to avoid being trapped and the lead quality when you do follow up will be much higher. The “trick” is effectively managing the expectation of the buyer, but also satisfying their desire for instant gratification.
Step 6) Measure and analyze the results
After you analyze your business, target your marketing, automate repetitive tasks and “time box” your follow ups, you will want to measure results. Often what we expect is not what results, like in the example from the Baylor University study. As such, when you form assumptions on who your best customers are and where you find them, keep track of your ongoing transactions and either validate your assumptions or refine your targeting. If you find that following up with the leads in the morning is better than the afternoon, for instance, then you may want to change the time you set aside for follow ups. Tools that offer you tracking of your leads and when you received them can help you determine the best time of day for your “callback hour” to achieve the best results. You may need to try a few tests for a period of time each and find what works best but if you make the investment, you’ll remain a step ahead of others and likely keep more of the money you earn in the process.
Mike Sparr is founder and CEO of Goomzee.com. Goomzee helps real estate professionals increase sales efficiency by delivering high quality buyer sales leads and automating lead follow up using mobile technology. You can instantly learn more about improving your business and mobile technology done right by visiting http://www.goomzee.com
This article may be freely printed or distributed in its entirety in any ezine, newsletter, blog, or website. The author’s name, bio, and website links must remain intact and be included with every reproduction.
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion.
We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No".
In our research, we have yet to find a real estate professional who's been satisfied with the results of utilizing a mobile web marketing service. This only makes sense considering the statistics for actual users of mobile web. Reports indicate that only 14% of mobile subscribers in the US actually use mobile web, a pinch of the over 255
million total mobile subscribers. Smartphone owners consist of a slim 3.8% of users and 1% piece of the pie goes to iPhone owners.
Although the idea is great, they are ahead of technology curve for their consumers who are actually using mobile web. But there is another option. Do not disregard the opportunity to utilize mobile phones and marketing capabilities as there are solutions that are very successful.
"Today, technology is being woven into the very fabric of our social culture, offering advertisers the ability to extend their reach to consumers much more effectively and immediately." (USShortCodes)
Text messaging is a strong avenue for you to consider as it is approaching nearly 5 times greater the number of cell phone owners utilizing mobile web and mobile search. Consider marketing services like Goomzee, which sends a text message with information to consumers, as well as the option to either view a mobile web link, or actually download a slideshow of up to 8 photos to their phone.
The benefits to text message advertising is extremely valuable: you can provide buyers with instant property information, 24/7 and generate quality leads that you can follow-up with. That has got to make your home-sellers happy!
Happy Mobile Marketing!
Erika Beede
Communications Manager
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game.
Here are a couple of things you'll want to remember to bring with you:
1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you put yourself in a positive mood, you will look at things in a completely different light.
2.) A pen and paper - Put down that Blackberry (Crackberry) and write down some ideas! You're clients won't mind that you didn't answer them right away, especially if you are finding out new ways to help their homes sell faster!
3.) New ideas for marketing listings - you can share these new tools with others to see if they have heard of them. Ultimately, if several office members are interested in one of the tools, you can likely get a discount on the pricing for more agents signing up together.
4.) A list of your goals - Goals are a way to inspire yourself. It's important to write down your goals for the next month, 3 months, 6 months, year, etc. Those goals can be anything from the number of houses you want to have listed, or the number of contacts you want to make every day or even the total commission you want to walk away with at the end of a period. If you have your goals in front of you at all times, you'll know how close your are to reaching them and how long you have to complete them. You might want to write down something that you will treat yourself to WHEN you reach your goals. It's a great way to remind yourself to stay on track. You just have to find the determination to keep them!
Although sometimes they may seem repetitive and not worth your time, MAKE the time to attend your sales team meetings!!
Happy Selling,
Erika Beede
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game.
Here are a couple of things you'll want to remember to bring with you:
1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you put yourself in a positive mood, you will look at things in a completely different light.
2.) A pen and paper - Put down that Blackberry (Crackberry) and write down some ideas! You're clients won't mind that you didn't answer them right away, especially if you are finding out new ways to help their homes sell faster!
3.) New ideas for marketing listings - you can share these new tools with others to see if they have heard of them. Ultimately, if several office members are interested in one of the tools, you can likely get a discount on the pricing for more agents signing up together.
4.) A list of your goals - Goals are a way to inspire yourself. It's important to write down your goals for the next month, 3 months, 6 months, year, etc. Those goals can be anything from the number of houses you want to have listed, or the number of contacts you want to make every day or even the total commission you want to walk away with at the end of a period. If you have your goals in front of you at all times, you'll know how close your are to reaching them and how long you have to complete them. You might want to write down something that you will treat yourself to WHEN you reach your goals. It's a great way to remind yourself to stay on track. You just have to find the determination to keep them!
Although sometimes they may seem repetitive and not worth your time, MAKE the time to attend your sales team meetings!!
Happy Selling,
Erika Beede
Yesterday I was in a meeting with a group of people and introducing them to mobile advertising and the role it plays in the real estate industry. One particular person happened to not be a real estate professional, but in the process of being a homebuyer/seller in Boise. Once we described our service to him, he completely identified and related to the need for a service like Goomzee in the real estate industry. It's a great way to gather pertinent information right away.
As we explained our service, mobile advertising and lead generation, he was interested in what kind of information he would receive on his phone once he requested information. As we told him, he would get the standard property information as well as whatever additional information that the homeseller found relevent. I noticed a sense of relief in his eyes.
He stated that the day before, (Tuesday) he had been driving around looking at homes and noticed a "call for a recorded message" sign rider at a property. He called in and said the first three minutes of the message were not about the property at all, but rather information about REALTORS in general and how important it was for him to work with one. His frustration? So, what did that have to do with the house he was looking at? He hung up after he finally got to the end only to hear a very brief message about the actual home and was so irritated by initial part of the message that he didn't even remember anything about the house. Needless to say, he didn't call back and he left without any information to recollect. Do you think this guy will be using a "call for recorded message" service again? Not likely!
DON'T LET THIS HAPPEN TO YOU!
I know it's important to educate consumers on the importance of working with a REALTOR. But when a consumer is looking specifically for information about a property, is it really the best time to tell them about REALTORS? Consumers are too busy anymore; they want to get the information they need right away, to make a decision whether or not to move on to the next step. Beds, Baths, Sq.Ft. and Price are a few of the very basics, then of course adding the special amentities that the property may offer.
Let's put it this way; you want to find out how much your car insurance is going to cost. First of all, what a pain in the butt! We've ALL been here. You call around and the first place you come across answers the phone. You tell them you are looking for car insurance. So the first three minutes of the call, the salesman talks your ear off about why you should work with them and how much they want you to be their customer. You didn't even ask them! All you want to know is how much it's going to cost! You'll decide if you want to work with them or not.
Do I think it's irrelevant to teach consumers the importance of working with a REALTOR? HECK NO! I think it's very important, but when a consumer is on the go, they want the information they are looking for. Find a better time to do it! And hey, they may already know! Those NAR ads I've been seeing and hearing have convinced me to work with a REALTOR!!
Happy marketing :)
Erika Beede
Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked. On Monday, we hired a new member for our sales team. This gave him the chance to give his first live spiel about Goomzee and what we do. HE DID SO GREAT!
As Lon explained, "we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property. Basically, if she drove by a house for sale or rent, saw a Goomzee sign and sent a text message containing that property ID code, she would receive a text back with information about the house."
Her eyes opened wide and she said "That is such a cool idea! A few weeks ago my friends and I were looking for a house to rent for the upcoming semester. Mind you, we needed something with five bedrooms and definitely more than one bathroom since it's five girls living together. We drove around for about two days and called and left messages for the agents and companies to find out more info on the houses and apartments we saw and hardly any of them called us back prudently. It took forever for us to find a house, although finally we did. It would have been so much more helpful and less time consuming to be able to find out the information right away, than having to call all the places, wait for them to call us back, come to find out they only had 2 or 3 bedrooms! Not only that, if they did have something we were possibly interested in, by the time they called us, we couldn't remember where the heck that particular house was since all of us are from out of town. Having the information right away would have saved us a ton of time. Not to mention we are obsessed with text messaging and of course I always have my phone with me!"
I sat there smiling as I related to everything she was saying. It brought back my frustrations of house hunting as a college kid (not that long ago folks - only 3 years !). I am still a renter so I'm always looking for a better deal on apartments or better apartments in an area I like. Well, that and I know all about obsession with text messaging!
By the way, the food was great, the girls were beautiful and the service was awesome! I won't be seen working there anytime soon, however - I don't look so good in orange!
Renters are future home buyers. The sooner you get in front of them, the longer you'll have them as a client! Goomzee provides that ability to connect with them early on. Also, keep in mind that not only does a service like Goomzee provide your consumers with instant property information, it saves THEM time, it saves YOU time and also provides you the contact information for a potential Hooters girl. :) hehe. Okay, I suppose only the guys will appreciate that!
Erika
 In light of the 2008 Beijing Olympics, a member of Inman put together a Real Estate Olympics competition; "Real Estate Pacesetters 2008".
Last week, over 40 contestants were submitted for the contest as the industries premier pacesetters; companies who are leading our industry towards change.
I'm PROUD to announce that GOOMZEE.com has been chosen as one of the 8 final contestants!! Among the 8 contestants, we currently are listed in Lane #5! Now is our chance to make our move and to be nominated as Gold (preferrably), Silver or Bronze. All votes are submitted by the Inman community.
Please take a moment to check out the final contestants. I highly recommend you check out the contestants, there is a great diversity of challenge among the final 8. I'm sure you will be seeing much more of them (if you haven't already) in the very near future!
Here is a list of the finalists and a link to the Inman blog.
1. Obeo
2. Roost
3. Condo Domain
4. Agent Sheild
5. Goomzee
6. eShowings
7. Bug Realty
8. Beat You There
Best of luck to all the participants!!
Erika
 As a real estate professional you have an important task of keeping your clients satisfied. One of the key factors in keeping your clients satisfied requires you to be available to your client when they are available. After all, they've chosen you to work for them. (I know, I should be nicknamed "Captain Obvious"!) However, there is a fine line that can be crossed, and that's the line between your personal and professional life. When that line is crossed, it can eventually cause small sparks that lead to a fire in the relationship between you and your clients down the road.
It's important to clarify your professional schedule with your clients, immediately. Let them know exactly when you are available for receiving and returning phone calls, emails, text messages and appointments. Breaking your own rules can lead to the following:
1. If you communicate with a client outside of the schedule you initially gave them (or didn't give them for that matter), they may expect you to be available at all times. People become comfortable with routines. If even once you communicate business with a client outside of your set schedule, it can set the expectation that it's acceptable for them to continue that and builds a routine for them. When routines are broken, people often become frustrated and discouraged.
2. If clients make a special request for time outside of your set schedule, clarify with them that although you normally don't make appointments during that time, you would be happy to do so in this particular circumstance. Although it may sound a bit harsh at first, if you word it the right way, your clients will respect your time and know that you are going above and beyond your duties.
3. Giving clients "optional times" to meet, similar to as a Dr's office would do, gives them the feeling you are busy; aka successful. This can be a struggle to manage. If your schedule is perceived to be TOO full, they may think you aren't giving them enough attention and you are spreading yourself too thin among other clients.
3. Telling clients your schedule is "wide-open", gives them the perception you may be desperate, have no other clients to deal with and you are at their beck and call. Maybe your schedule isn't so full right now, but remember, you need to make yourself time to do some prospecting and listing presentations as well! Imagine if you were to drive past two restaurants every day; although never have been to either. Every day Restaurant A is packed with cars; whereas Restaurant B never has more than 2 cars in the parking lot. You feel like stopping for a nice meal on your way home from work one day. Are you going to choose Restaurant A or Restaurant B? Restaurant A; you might have to wait a while, but obviously people like it a lot more than Restaurant B! This also goes back to rule #2. It may cause clients to expect you to return their correspondence much faster, since you obviously have nothing else to do.
4. Feel free to tell your clients you may be checking emails while on vacation, but also tell them you may not get back to them until you return. As your clients are your business, you do have to work at a time that fits for them, but that doesn't mean ALL the time. It can burn you out and give you a negative perception on your job, ultimately driving your will to work into the ground. After all, that's why you're on vacation! You know those "Out of the Office Notifications", they work a charm :) Be sure to tell your clients ahead of time you will not be available, but you have found a person to fill your shoes while you are out.
5. Don't pack your schedule so full that you don't have a minute to spare. Let's face it, things happen and get in the way or take longer than expected. Give yourself some time between appointments. It's better to have a few extra minutes in a day than show up a half hour late to an appointment! Make yourself block off a couple of hours here and there that you DON'T make public to your clients but that you still consider work hours. It gives you time to catch up if you have gotten a bit behind in paperwork; the fun stuff that can sometimes lead into all hours of the night. If you have an unexpected client emergency, this is a great time to help them out without interrupting something else.
Everyone has a personal life. Keeping it real with your clients can only lead to gaining their respect for you managing such a demanding, yet efficient schedule.
How do you manage your professional and personal schedules?
Erika
I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been text-messaging. People can sign up to receive the latest news from their favorite politicians to keep in touch and updated. This morning I was catching up with some wireless industry news, and according to Wireless Week Obama will be announcing his VP running mate thought his text messaging campaigning during the Democratic Convention in Denver in just a couple of weeks. That's HUGE NEWS!
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Here is a snap shot of the news release:
"Obama to Break VP News by Text By Rhonda Wickham WirelessWeek - August 11, 2008 The 2008 U.S. Presidential campaign is turning into the election year that mainstreamed wireless technology. Barack Obama’s campaign has announced its intention to let texters know who his running mate will be in the days leading up to the Democratic convention Aug. 25-28 in Denver. According to Obama website, voters can be the “first to know” who Obama’s vice president will be by going online and providing a cell phone number (or e-mail address), or by texting VP to 62262 to receive a text message with the breaking announcement. Obama's campaign has used wireless and Internet technology to build more of a grass roots campaign. Since announcing his plan to run for president last summer, Obama has employed roughly 25 text campaigns to supporters."
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Do you think that text messaging is a good way to increase communication reach? I most definitely do! Not only for young adults, but for everyone. Think about today's fast-paced lifestyles: some people are just too busy to listen to the news at night, and search the internet for news. (Those are people like me!) If they are able to receive a text message, it takes them literally just a few seconds to open their phone and check out.
If you haven't already, you should really try and implement text messaging into your communication line between you and your potential or current customers. Suggest to them you are open to this way. Chances are, they will be THRILLED their agent is so tech savvy, even if they'd rather receive a phone call or email, they'll be grateful you offered. And for those who just don't have the time, they'll LOVE receiving updates from you. There are many great ways and unique systems for adding text messaging to your real estate career and the best part is that it's affordable. It's not just another teenage fad, this will stick with us for a long time!
Side note #1: While writing this blog post, I received a text message from my aunt in Eastern Montana. I said - "WHOA, I have never gotten a text from you!" Her response? "I need to somehow keep up with Dara!" (her 16 year old daughter!) It was so great! We just made weekend plans in a matter of minutes.
Side note #2: I was in Denver over the weekend and the town was buzzing with news of the Democratic Convention. Signs, banners and whispers of what was giong to happen everywhere we went.
Happy communicating,
Erika Beede
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Goomzee Corporation - www.goomzee.com
Missoula,
MT
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