Identifying your tech-savvy customer - 05/29/08 11:06 AM
Nielsen is preparing to report their Q1 2008 findings for mobile buyers.

What do these stastics mean for you, the real estate professionals, and your consumers?  As usage of text messaging increases overall, so does the increase of adoption and implementing it into other uses; product/service information and purchase decisions.  As consumers continue to see the value in receiving information via text message about products and services, it opens up another stream for real estate professionals to get information out to them.
Why do people love it? It's simple (for most), it's convenient, and it's fast.  They don't have to … (16 comments)

Remember, summer means more traffic at your properties! - 05/27/08 10:48 AM
My Memorial weekend to the lake was delightful.  My mum and dad live in a very summer touristy area just about an hour and a half north of my town; and boy you could tell summer was just around the corner.  Lots of people bringing out their campers and tents for the season, green grass and LOTS of new properties listed.
The one thing those new properties were missing was information about them!  We saw three homes in just one small area alone that were new listings, but the name of the real estate company wasn't familiar.  We kept saying, remember … (3 comments)

Make your property description STAND OUT - 05/21/08 05:23 PM
There are so many houses for sale, now how are you going to make your listing STAND OUT from the rest of your competition? Add some spice to it! 
Say you are standing in front of a bakery window. In one case, there is a stack of plain cookies that look like they have been sitting there all day, in another case, there is one cookie remaining on the sheet.  It's filled with chocolate chips, covered with pink and blue swirled frosting and it's got sprinkles on it in the shape of little stars.  The guy behind you is pointing at … (13 comments)

Small town, BIG mouths - Don't give in to the gossip! - 05/21/08 11:04 AM
I live in a town of about 100,000, which includes the surrounding area.  I've been here for about 18 years or so, so you could pretty much say I know, or know of a lot of people here.
The other day I went into the bank to deposit some money, and the girls (about 5 of them) working behind the counter are probably all about my age (25).  They were gabbing like high school girls on their lunch break.  One of the girls, who I've seen around here and there "is getting married, her future sister in law is just being … (5 comments)

Technology is nothing to be afraid of! YOU CAN DO IT! - 05/20/08 11:03 AM
I recently read an article in Inman News: "Old tricks for new market realities" by Glenn Roberts, Jr. In a nutshell, it talked about the changes in the real estate market and how to cope with the downturn in the market, as well as the age of the agent vs. the age of the consumer the (age of the agent, still averageing roughly 50, and the age of the consumer, which continues to get younger).  It discusses that it's time for agents to get back to the basics of marketing, yet many agents don't even know what that is.
The information … (2 comments)

You haven't heard of AR? How is that possible!? - 05/13/08 12:59 PM
Every day when I speak to Realtors, I am sure to tell them I'm on Active Rain.  Nine out of 10 times, they report that they have never heard of it.  WHAT?!?!  How is that possible??  They are missing out on such a great resource to share thoughts and ideas with fellow agents around the US and even beyond that!!
Of course I send them a link and only hope that they take advantage of the opportunity.
How many people do you come across that haven't heard of it?  It's mind boggling!
Erika

… (5 comments)

Austin, TX visit, success! - 05/13/08 12:41 PM
Last week, Mike and I made a quick trip to Austin, Texas to visit both current and potential clients. One of our current clients, who is managing a 200+ unit condo development in the Barton Springs area of Austin, has been leasing a vanity code for nearly 6-months. By providing out text-for-info service, Goomzee Connect, to market the Barton Place Condos, people driving by are able to send a text message to learn more about the development (size, price, beds, baths, amenities, contact info, etc.). She has created billboards and sandwich boards with the vanity GCode; BARTON. Mike and I visited … (1 comments)

 
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Goomzee Corporation - www.goomzee.com

Missoula, MT

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Goomzee Corporation

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