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cell: Are mobile web and mobile search ready for real estate? - 09/30/08 12:36 PM
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion.
We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No".
In our research, we have yet to find a … (3 comments)
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cell: Were you one of Verizon's 20 billion in February? - 03/31/08 10:50 AM
As popularity continues to increase, I wanted to share Verizon's press release information regarding their nearly double growth in text messages sent in just 6 months. We are beginning to see the increase of national advertisers using this marketing tactic to reach more of their customers in a more personal way, by using their cell phone; something that rarely leaves their sight.
As posted by Fierce Mobile Content 3.31.08:
Verizon Wireless announced that its subscribers sent and received close to 20 billion text messages in the month of February, just eight months after the operator's first 10 billion-message month, June 2007. … (2 comments)
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cell: Lenders Sponsoring Agents - 08/24/07 11:25 AM
Most mortgage lenders know the value of a good relationship with real estate agents . By helping them generate more sales, they generate more business for themselves! A great way to lend a hand is by sponsoring agents on a lead generating tool. Goomzee Connect is a mobile marketing tool developed specifically for real estate professionals. It provides consumers with 24-hour access to instant information about a listing through mobile application. For example: when in front of a for-sale listing with a Goomzee Connect ID, consumers simply send a text message with the ID code to receive information about the listing. … (2 comments)
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cell: Listing information - the Green way! - 08/22/07 05:46 PM
Providing flyers at listings can get costly, let alone sometimes serve as a garbage filler to those consumers who aren't actually interested in the property. You may even be losing leads. AHH!
A great way to provide alternate access to listing information at the property is via mobile technology, and Goomzee Connect does just that!
Goomzee Connect is a 24 hour lead capture and listing information service that allows consumers easy access to property information via text message. When in front of a property they can send a text message containing the property ID code to receive valuable information they are … (2 comments)
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cell: Be careful how you word things... - 08/17/07 06:31 PM
When the Apple iPhone came out, our local paper came out with an article title "iPhone Little Too High-Tech for Montana". That morning while at my local coffee shop on the way to work, I noticed the title on the front page in BIG BOLD LETTERS. Working for a technology company in Montana, I coughed up my $.50 and grabbed it. I was APPALLED.
Okay, so as I read through the article it talked about how the iPhone won't be offered in Montana becuase we don't have any Cingular stores. Now that's fair... so why didn't you say that in the first … (2 comments)
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cell: Drive-by marketing - at YOUR properties! - 08/17/07 04:43 PM
Did you know that 63 percent of buyers who responded to the 2006 NAR survey said they used information from a yard sign to help in their search — a higher percentage than those who used print ads, open houses, or home magazines?
What if...
If someone drove by one of your listings, picked up a flyer and left their phone number in a box for you to call them back, would you? OF COURSE YOU WOULD!! So why not do it! It's like handing you a candy coated phone number... except you skip right through the hard shell of cold calling … (7 comments)
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cell: Needle in a haystack? Make your listings STAND OUT - 07/25/07 04:32 PM
Do you have listings that get lost amongst others? Using interactive services on your For Sale signs is a great way to get your listings noticed AND remembered!
Last weekend I was driving through a new, popular "cookie cutter" neighborhood in our area. I noticed that about every other house was on the market. As a consumer, it was a bit overwhelming. But, for the first five minutes of idling around, I was jumping out of the car and attempting to grab flyers, except 2 of the first 3 boxes were empty and although the third did have flyers, they had … (6 comments)
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cell: Help! How do you keep up on tech trends? - 07/11/07 01:16 PM
As a real estate agent, you may understand the aches and pains of the cold calling approach. My question to you is: What is the best way for us to let real estate professionals know that our marketing tool is available to them?
We all know that agents lead a very busy life, and may not have the time to talk on the phone at the time we call, therefore, not giving us the chance to explain how our service can help you.
Our company recently released a new mobile marketing tool for real estate professionals; Goomzee Connect. It provides at-the-property listing … (0 comments)
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cell: Advertising your waterfront listings - what's your technique? - 07/02/07 06:00 PM
This weekend I spent my time on Northwest Montana's beautiful Flathead Lake. As we all know, a beautiful lake with easy access means lots of visitors and lots of people who would LOVE to live on it, or rent for a weekend vacation for that matter. Either way, a lot of traffic up and down the shorelines, often out of towners visiting the popular Montana sites.
My mum, dad and I were driving past a waterfront listing and noticed for one, that the sign was difficult to read, and two, the only information available on the house was a phone number … (2 comments)
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cell: "Infolust" and the real estate industry - 06/22/07 11:52 AM
Happy Friday everyone!
I just wanted to share some information with you all that I recently found on Google when doing some information research.
All thanks to the insanely expansive and detailed web of information that continues to be spun, offering transparency of prices, of reviews, of opinions, and of detail. Yes, you’ve heard this before. But just for a moment, marvel at how incredibly addicted consumers have become to getting instant access to any kind of useful and relevant information. In fact, consumers are experiencing nothing short of an all-encompassing INFOLUST:
"Experienced consumers are lusting after detailed information on where to … (1 comments)
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cell: Flyer box frustration? - 06/20/07 02:05 PM
For real estate professionals, although sometimes helpful, flyer boxes can also be a real pain.
Scenerio - You get a new listing, print up 100 flyers, costing anywhere from $.50 to $1 or more more a piece and put 50 of them in the box. Many of the neighbors in the area get nosey and want to know what the asking price is so they can compare their house, so they grab a flyer... money lost!
High traffic areas get a lot of additional nosey lookers along with possible interested leads, they grab a flyer. However, you have no way of knowing … (6 comments)
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cell: Text-message marketing and your sales strategies - 06/19/07 03:32 PM
I have been catching up on realtors take on using text messaging in their business, reading up on some great blogs about how some of them have incorporated it into their everyday business activities. Many of the responses have been positive, and others a bit weary on how it works and whether or not their potential customers will actually use it.
However, once a teenagers craze, text-messaging is becoming a useful tool to all ages. The largest segment of users today ranges from 18-38, and the median age of first time homebuyers is 32! Also, the older ages are adopting it … (6 comments)
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Goomzee Corporation - www.goomzee.com
Missoula,
MT
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Goomzee Corporation
Address: Missoula, MT
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