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zoom visual media: FSBO's...does this work for you? - 01/27/08 01:00 AM
I have been making phone calls on FSBO's for a few of my Realtor clients, and have to say it is not going well. I will be the first to admit that I am the cold call king. I can walk into any place or call anyone without hesitation.
I have had quite a bit of success with cold calls, but I am getting shot down offering fianncing option flyers and pre-qual assistance with potential buyers that might visit the FSBO. Obviously, I am calling the owners themselves....I am given lists from agents that they have paid for. Maybe these lists have … (12 comments)
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zoom visual media: Do you need a Junk Eviction? - 01/27/08 12:34 AM
I am writing this quick blog to plug a service that I have used recently. The company is called Junk Eviction. They say that what they do is help people evict the junk from their home or business.
So, I started thinking about this service, and I realized that people tend to cart a boat laod of junk around with them. Sometimes, if they got real with themselves they would see they have a ton of junk they really don't need.
The guys at Junk Eviction are very professional. They are insured. And they have sense of humor. A great example is there … (2 comments)
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zoom visual media: Bonds take kick in the shorts - 01/27/08 12:21 AM
History has a way of repeating itself. On Tuesday afternoon when Mortgage Bonds were trading 53bp higher, our alert to float also discussed what happened back on September 18th, the last time the Fed surprisingly cut rates by .50%. On the day of the cut, Mortgage Bonds had traded nicely higher, but on the next day, and after a higher open, Bonds went tumbling lower. This is exactly what happened again yesterday as Mortgage Bonds opened 38bp higher and then suddenly reversed 94bp lower on the dramatic recovery in the Stock market. Take a look at the chart below and be … (0 comments)
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zoom visual media: Rate Cut is a MONSTER one...(VIDEO included) - 01/22/08 07:40 PM
View Video "Fed cut Rate by .75%"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
In a surprise move this morning - The Fed cut the Fed Funds Rate by .75%, lowering it to 3.50%. The Fed decided to hold a special meeting last night as US Stock futures were trading significantly lower and Stocks around the world sold off sharply yesterday and this morning as foreign countries fear a US recession. This morning's Fed cut was the first intermeeting Fed action since September 17, 2001, and the deepest one day Fed Cut since 1984. It should also be noted that the vote to cut wasn't unanimous as St.Louis … (1 comments)
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zoom visual media: More About Us sponsored by JUNK EVICTION 602.989.1763 - 01/21/08 04:19 PM
About Us:
I am truly passionate about my profession, and the result is that nearly 100% of my business is by referral from satisfied clients, trusted financial advisors and the most experienced realtors. I have closed loans across the United States, and most of my business is in Arizona, but I am licensed in all 50 States and the District of Columbia.
My mission is to guide you through the entire home loan process so that you feel confident about and knowledgeable of the choices you make and the options available for your financing strategy. With many years and a wide range of … (0 comments)
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zoom visual media: Real Estate Conversations in AZ sponsored by Junk Eviction 602.989.1763 - 01/21/08 04:15 PM
-- Turn up the volume and Click on the blue text link above to view your video e-mail from Jess Rankin.
Click here to join: http://phxzoom.ning.com/?xgi=cRO8Jtf
PREZOOM is the Phoenix Real Estate ZOOM; a networking group for the real estate industry in the Phoenix area. Your FREE memebership includes: create a profile for your business, add photos, add video, write a blog, promote your listings, network with other agents, drive traffic to your website and get noticed. We will also be adding information about education, training and technology. The more you post...the more you will get noticed. Please, pass the word on to others! Thank you! ----------------------------------------------------------------------------------------------All The Best in 2008,Jess Rankin
602.405.6878
Business Referral: JUNK EVICTION 602-989-1763 Bulk Trash Removal Service Whatever junk you can … (1 comments)
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zoom visual media: Gathering Information for your Database - 01/21/08 04:12 PM
Happy Monday!
It's time for your weekly BUSINESS BOOSTER! You can look forward to receiving this E-mail every week. We hope you will find this information valuable for you and your clients.
Business Booster can be sent as a .PDF file for printing.
Please call or E-mail if there is anything else we can do for you now or in the future.
"Just leave me a Loan"®
Thank You,
Jess Rankin
The Art of Database Management Part II: Gathering Information
Most of us are sales people when you get right down to it. Our job is to sell our
services - and ourselves - as we strive to add more clients to our existing
book of business. … (1 comments)
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zoom visual media: Local Real Estate Talk sponsored by Junk Eviction 602.989.1763 - 01/21/08 04:05 PM
Local Blogs for Arizona (edit/delete)
-- Turn up the volume and Click on the blue text link above to view your video e-mail from Jess Rankin.
Click here to join: http://phxzoom.ning.com/?xgi=cRO8Jtf
PREZOOM is the Phoenix Real Estate ZOOM; a networking group for the real estate industry in the Phoenix area. Your FREE memebership includes: create a profile for your business, add photos, add video, write a blog, promote your listings, network with other agents, drive traffic to your website and get noticed. We will also be adding information about education, training and technology. The more you post...the more you will get noticed. Please, pass the word on to others! Thank you! ----------------------------------------------------------------------------------------------All The Best in 2008,Jess Rankin
602.405.6878
Business Referral: JUNK EVICTION 602-989-1763 Bulk Trash Removal … (0 comments)
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zoom visual media: Real Estate Isn't So Bad - 01/10/08 06:13 PM
When you have a 'I Hate My Job' day try this: On your way home from work, stop at your pharmacy and go to the thermometer section and purchase a rectal thermometer made by Johnson & JohnsonBe very sure you get this brand. When you get home, lock your doors, draw the curtains and disconnect the phone so you will not be disturbed. Change into very comfortable clothing and sit in your favorite chair. Open the package and remove the thermometer. Now, carefully place it on a table or a surface so that it will not become chipped or broken. Now … (6 comments)
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zoom visual media: Local Blogs for Arizona - 01/05/08 12:09 AM
-- Turn up the volume and Click on the blue text link above to view your video e-mail from Jess Rankin.
Click here to join: http://phxzoom.ning.com/?xgi=cRO8Jtf
PREZOOM is the Phoenix Real Estate ZOOM; a networking group for the real estate industry in the Phoenix area. Your FREE memebership includes: create a profile for your business, add photos, add video, write a blog, promote your listings, network with other agents, drive traffic to your website and get noticed. We will also be adding information about education, training and technology. The more you post...the more you will get noticed. Please, pass the word on to others! Thank you! ----------------------------------------------------------------------------------------------All The Best,Jess Rankin
602.405.6878
… (2 comments)
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zoom visual media: Great time to re-connect Letter Sample - 01/05/08 12:03 AM
Here is a letter we have used in our own business, this might help create more opportunities for you as well!
Dear Valued Client and Friend;
Working with you in the past was really enjoyable for me. I'm glad I could be of service. Since then, I must apologize that I haven't stayed in as close contact with you as I would have liked. However, recently I made a commitment to migrate my mortgage business to an exclusively referral basis.
I now understand that the kind of people I want to work with in the future are people just like you. The opportunities that … (0 comments)
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zoom visual media: tHE "About Us" Blog - 01/04/08 11:59 PM
About Us:
I am truly passionate about my profession, and the result is that nearly 100% of my business is by referral from satisfied clients, trusted financial advisors and the most experienced realtors. I have closed loans across the United States, and most of my business is in Arizona, but I am licensed in all 50 States and the District of Columbia.
My mission is to guide you through the entire home loan process so that you feel confident about and knowledgeable of the choices you make and the options available for your financing strategy. With many years and a wide range of … (1 comments)
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zoom visual media: What the Heck is "Fred the Head"? - 01/04/08 11:52 PM
STEP 1: Include attached graphic in loan application package at the back after all the
disclosure documents. Turn page over and stop, make sure you have their
attention. (I can fax this if needed) Open video below to see image of fred the Head and Jeff too!!!
STEP 2: Explain function of Reticular Activator. The more specific the details the better it will be for the client.
Our script, (delivered a bit tongue and cheek) it's a bit long, but they remember
it for years.
"Do you know about your reticular activator?" (This is very important!)
Reticular means screen like or filter like. … (1 comments)
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zoom visual media: Questions your lender should be asking - 01/04/08 11:48 PM
Meaningful Questions (Listen 80% of the time; talk 20% of the time)
•1. How long have you been in the business?
•2. What got you into real estate?
•3. What do you like most about the business?
•4. Define your ideal relationship with your lender
•5. What does it take to exceed your expectations?
•6. How do you take control of your buyers? Do you have a specific buyer system? (getting buyers,
qualifying buyers, and storing a database of buyers)
•7. How do you define availability? (days & hrs. of availability; amt of time for callback)
•8. Did you reach your goal last year?
•9. How do you get the … (0 comments)
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zoom visual media: Realtor Video Samples Here - 01/04/08 11:41 PM
Happy Friday!
I know we have had some posts here talking about our video technology and people have called me asking for more information on how people are using it. We created weabsite with all of the information you would need to see if this is something you would like to add to your business or if you would like to create a secondary business with Helloworld and VMdirect. PLease let me know what you think about our service and how you are using it!
http://www.soldnow.tv/
"Just leave me a Loan" Lending in all 50 States Thank You,Jess RankinThe Pickering Group41601 North Congressional DriveAnthem, AZ 85086Phone (602) 405-6878Email: jess@pickeringgroup.comWebsite: http://www.pickeringgroup.com/ Make your digital life simple. Get video: call me!
1000 Full-Color … (0 comments)
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zoom visual media: Phoenix Local Connection - 12/28/07 05:07 PM
-- Turn up the volume and Click on the blue text link above to view your video e-mail from Jess Rankin.
Click here to join: http://phxzoom.ning.com/?xgi=cRO8Jtf
PREZOOM is the Phoenix Real Estate ZOOM; a networking group for the real estate industry in the Phoenix area. Your FREE memebership includes: create a profile for your business, add photos, add video, write a blog, promote your listings, network with other agents, drive traffic to your website and get noticed. We will also be adding information about education, training and technology. The more you post...the more you will get noticed. Please, pass the word on to others! Thank you! ----------------------------------------------------------------------------------------------All The Best,Jess Rankin
602.405.6878
… (0 comments)
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zoom visual media: Wealth Building Tour in Las Vegas! - 12/28/07 04:03 PM
Hello
I've got some absolutely wonderful news for you. News that will, literally, open your eyes to a whole new world.
But to be fair I need to point out one thing up-front. This exciting product and business opportunity is not for everyone.
Click on the image above to see email about the Wealth Building tour in Las Vegas, to see how realtors are using this check out our blog Realtors using Video. I hope this blog will be helpful to you. "Just leave me a Loan" Thank You,Jess RankinThe Pickering Group41601 North Congressional DriveAnthem, AZ 85086Phone (602) 405-6878Email: jessrankin@vmdirect.comWebsite: http://www.pickeringgroup.com/ Make your digital life simple. Get video: www.vmdirect.com/jessrankin
1000 Custom Full Color Business Cards for $59.85 upload art at: www.zoomvisual.net … (0 comments)
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zoom visual media: My most original blog! - 12/25/07 09:40 AM
It might surprise you to hear me say some amazing words that mean so much more than just a holiday greeting. I wish you goodwill. I wish you a propserous new year. I wish you a happy time with the ones you love and thinking of those you love to remember. I wish you more than just gifts, but I wish you receive the meaning of the gifts. OK...so the day is about the birth of Jesus, but the idea is to celebrate all of our lives. I am thankful.
Merry Christmas!
Jess Rankin
… (4 comments)
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zoom visual media: Video presentation - 12/24/07 12:59 PM
REAL ESTATE CASE STUDY
The Challenge
Selling a home using traditional advertising is costly and the results aren't easily tracked. Advertising listings can cost a realtor $1,000s of dollars a month: newsletter production and direct mail costs $290; online ad $300; newspaper ad $500; print ads $3,000 to 4,000 per ad; virtual home tour $80 to $400 per home.
View Video "Dean McQuillan Monday Night 8pm AZ Time"-- Click on the film strip or text link above and turn up your volume to view your video email from Jeff Pickering.
The Solution
Video communications are proven to garner greater results than text or static pictures. Studies show that people only remember 10% of what they read, 20% of what they hear; 30% of what they see, and … (3 comments)
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zoom visual media: Ask for it. - 12/24/07 12:47 PM
I know we all think about this, but do we actually follow through when we earn it?
When you earn it with your clients and they are excited about your services. That is the peak time to ask for a referral.
Client: "You really did a great job getting the appraiser out so quickly!"
Pickering Group: "Thank you for noticing! I appreciate you saying something, it means a lot to me. As you know, I build my business on creating an experience that's beyond your expectations. In return, we hope you will tell people about the services that we provide.
. . . Who … (2 comments)
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Jess Rankin
Phoenix,
AZ
More about me…
Pickering Group
Office Phone: (623) 551-9360
Email Me
Wise words from a guru marketing master. Jess Rankin is the Video Email Guy. Voted most likely to be invited over for dinner....especially when it's Stove Top night.
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