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lead generation: After Lead Generation, You Must Listen Well - 07/13/10 11:48 AM
The tools that Go Pro Systems provides are great for lead generation and lead conversion. We even have new "3 in 3"" guarantee- real estate agents we'll help you generate three listings or three buyers within three months, but when that is all over it will still be up to you to pay attention to what your clients are saying.
That's right technology can and will get you there, but once you are there, it is up to you to take the ball and run with it. If your efforts lead to you meeting and conversing with potential clients, but do … (4 comments)
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lead generation: Why Real Estate Professionals Need Blogs - 07/08/10 01:27 PM
Depending on who you ask, on what day, blogging is either old-fashioned since we now have things like Facebook, LinkedIn and Twitter or it is much more viable way to promote your business than having website with content that stays in place.
More often than not, the people who say that blogging is dead are very tech savvy and started blogging when it was still new. Now that blogging has become part of the norm and is a established online communication medium, it is no longer cutting edge, so they want to abandon it.
Now, what is very old-fashioned is having … (10 comments)
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lead generation: A Social Media Application Designed Just for Real Estate - 06/24/10 11:21 AM
Success in real estate today involves a combination of real-time, in-person effort while throwing some technology and automated tools in the mix. You may find that you need to do all of the things you used to such as attending networking events, making phone calls, sending out postcards and holiday greetings and taking out ads in addition to maintaining an online presence. Since this is the case, you will want to find ways to execute all of your marketing efforts in the most efficient manner possible.
We have already mentioned that Twitter is a very useful tool for real estate professionals. … (20 comments)
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lead generation: It Pays to Keep in Touch! - 06/22/10 12:41 PM
A recent story in the New York Times (Manhattan Was the Dream; Jersey City Fit the Budget) illustrates the notion that some-times a client just isn't ready. The article details how one woman spent years searching for a home to buy, even when she actually was not quite ready to buy one. She enjoyed looking at open houses, frustrated her daughter and tried to tie up loose ends that would make it possible for her to buy a home. What she wanted was beyond her budget and she found "deal breakers" for the homes that were within her means. Seeing beyond … (7 comments)
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lead generation: 5 Tips for Turning Online Real Estate Leads into Sales - 06/16/10 10:55 AM
If you take a moment to calculate the total of direct and indirect costs associated with generating a single online real estate lead, you may be surprised at the extent of the resources you're devoting lead generation. Now calculate the percentage of those online leads that actually become sales. If you're not converting close to 10% of generated online real estate leads into profit-making closings, you need to rethink your approach to processing online leads.
Follow these tips to maximize your lead-to-sale conversion rate:
•1. Immediate response. Respond immediately to online real estate leads. Smart phone technology allows real estate agents … (10 comments)
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lead generation: Is Your Real Estate Blog Doing Its Job? - 06/09/10 12:28 PM
Is Your Real Estate Blog Doing Its Job?
When was the last time your real estate blog generated a useful lead that you were able to turn into a sale? If your answer isn't "yesterday," maybe it's time to take a good, hard look at your real estate blog. Blogging requires a significant investment of time and effort. If you approach blogging solely as an altruistic service provided to potential real estate clients, you're missing the point. While good blogging certainly provides potential home buyers and sellers with useful tips and information, it's really just the bait on the end of … (15 comments)
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lead generation: Invest Time in Social Media…But Not Too Much Time - 06/01/10 01:44 PM
If you are going to use social media to your advantage, you want to invest some time into it...but not too much time. The point of using social media as a real estate professional is to get your name out there, get your message out to many and interact with leads and other professionals with whom you really feel a connection.
There is no shame in repeating yourself across social networking venues and you can tweak your message a little bit to make it fit different sites. If you think that the copy on your website it really great, why not … (5 comments)
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lead generation: Well-Designed Real Estate Website Is Critical to Attracting Potential Clients - 05/26/10 12:19 PM
Realtors understand the importance of staging a house to promote a fast sale and ensure a good selling price. Hooking the buyer's interest is all about appearance. A house that impresses buyers from the moment they arrive at the curb through a tour of the bedrooms and inspection of the kitchen is one that is guaranteed to sell quickly. "Curb appeal" is equally important when real estate agents design their website. A well-designed website home page invites the visitor to stop and explore in much the same way that an attractive front porch invites a home buyer to come inside and … (8 comments)
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lead generation: Using Social Networking to Build Your Real Estate Brand - 05/20/10 10:54 AM
Everybody is talking about branding. Developing your own unique real estate brand is a way to create instant client recognition and set yourself apart from your competitors. Social networking has made brand development easier, faster and incredibly more affordable than every before. Savvy realtors and real estate brokers now use social network platforms to create a viable and recognizable brand in weeks and months instead of years and decades. Of course, the advantage of owning a recognizable real estate brand is increased lead and client generation.
In the olden days before the advent of Facebook and Twitter, brand development used to … (6 comments)
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lead generation: Use Multiple Social Networking Tools to Make Home Sales - 05/18/10 11:25 AM
Those who think that social media is getting in the way of face-to-face interactions may have a valid point in reference to personal relationships. However, when it comes to marketing and sales, the explosion of social networking tools has been helpful, not harmful.
When it comes to getting the word out about homes you are selling, the more people you talk to, the better...even if you do not actually speak to them yourself. Perhaps we should say, the more people you are in communication with, the better. As a real estate professional, it is your job to get the word out, … (5 comments)
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lead generation: Real Estate ‘Boot Camps’ Bring In Potential Clients - 05/14/10 12:58 PM
One of the hot new ideas in the real estate industry is the offering of "Boot Camp" courses. Real estate boot camp courses can be designed to reach a general audience such as new home buyers or target a specific interest group like condominium buyers. The boot camp concept - an intensive blitz of information that covers all the important basics in a short period of time -- appeals to today's time-crunched real estate buyers and sellers. People considering buying or selling a home are attracted to Boot Camps by the promise of receiving maximum information in a minimum amount of … (4 comments)
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Jerry Mcclellan
Westlake Village,
CA
More about me…
Goprosystems
Address: Westlake Village, CA, 91361
Office Phone: (818) 309-4357
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