Before running out to join family and friends at barbecues or going to the mall to check out the sales ... take a few minutes and think about how proud we should be to be Americans and to honor those who served and those who serve today so we could live in this wonderful country.

Those of you who came to know George know that he immigrated to the United States from communist Czechoslovakia. And it wasn't easy - yet he was determined and finally achieved his dream.

When someone (after hearing his accent) would ask George, "Where are you from?" ... He would fill up with pride and answer "America!"

A couple of days ago I received an email from my cousin (a former Marine) and I wanted to share it with all of you. Since I didn't know how to add all the graphics, I just copied and pasted it for you.

George would heartily agree with this message ...

It is the VETERAN, not the preacher,
who has given us freedom of religion.

It is the VETERAN, not the reporter,
who has given us freedom of the press.

It is the VETERAN, not the poet,
who has given us freedom of speech.

It is the VETERAN, not the campus organizer,
who has given us freedom to assemble.

It is the VETERAN, not the lawyer,
who has given us the right to a fair trial.

It is the VETERAN, not the politician,
Who has given us the right to vote.

It is the VETERAN who salutes the Flag.

It is the VETERAN who serves under the Flag.

We can be very proud of our young men and women in the service no matter where they serve.

God Bless them all!

So, let's say thank you to all the Veterans of past wars - and to all those who sacrificed THEIR lives so we could enjoy the freedoms we have today.

Enjoy your holiday,

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com

If you haven't checked out Todd Clark's post "Another sad day for logic...Another real estate broker turned down for a home loan" then I suggest you read it and realize that this is going to become the norm rather than the exception. It really is mind boggling that the Realtor didn't qualify for a loan because he works on commission - yet they DID give his wife a loan and she's HIS employee!

This is a prime example why creative financing is going to become more and more important in this real estate market. The new federal guidelines make it extreeeemely difficult for buyers to qualify ... the substantial down payment (20%), high FICO scores (700 or better), verifiable income and assets, etc.

I heard something interesting on Fox News early this morning ... a Las Vegas attorney predicts that the lenders are going to compensate for lower FICO scores because there are so many people who are having tremendous credit problems. Don't know if all of you know this, but if someone goes to a debt counseling company that renegotiates the repayment terms, it is viewed the same as a Chapter 13 bankruptcy because the account is NOT being paid as agreed.

With more and more people heading in this direction, there will be more and more people who cannot qualify for a home loan. So, tell me ... WHO is going to be ABLE to buy your listings? As the attorney said, if lenders don't start making adjustments there won't be anyone left to loan to. Sad, but true.

What to do? Start learning about Creative Financing ... there's no bank, no federal guidelines. No, I'm not saying don't qualify the buyer - you want to know their income, expenses, etc. because you don't want the seller to get hurt, but the seller doesn't have to adhere to the strict guidelines set down by the government because THE SELLER BECOMES THE BANK!

The time for discovering how to use creative financing in your business is TODAY! Help your buyers and sellers ... AND yourself ... by getting a jump on your competition. Yes, YOU can learn how to become an expert in creative financing. After all, what would have happened in this case if the wife was a stay-at-home Mom with no income of her own? That's right - the deal was lost!

Check out the manual just for Realtors at: Creative Financing for Realtors

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com

The other day I posted an invitation for you to attend a very important FREE online seminar taking place later this afternoon.

As of today there are just 27 spots available, so if you want to attend and still haven't registered, you have to be quick about it. You can still register at the link below right now.

************************************************
Training begins TODAY - THURSDAY APRIL 1 AT 5 PM Eastern so
go here now to register for this very special training now ...
Short Sale TeleSeminar
*************************************************

On this FREE webinar you will discover...

>> How to generate tons of short sale leads

>> Where to find prospects

>> Best marketing methods to use for the best response

>> How to convert your short sale leads into listings

>> How to conduct your listing presentation

>> How to get lots of offers and work with the bank to close your deal fast

And a whole lot more...

If you're not getting very many short sale listings or as many as you would like then you must make the time to be on this training. Best of all, you're going to discover how to eliminate the competition when soliciting short sale listings.

WARNING: You must RSVP to participate in this FREE training.

************************************************
Training begins TODAY - THURSDAY APRIL 1 AT 5 PM Eastern so
go here now to register for this very special training now ...
Short Sale TeleSeminar
*************************************************

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. Go to the web site below and register RIGHT NOW - the training begins in just a few HOURS...
Short Sale TeleSeminar

Disclaimer: Road to Wealth, Inc. is a compensated partner
for this Short Sale marketing program.

Let's be frank ... most agents can work with banks on a short sale or hire someone to do it for them.

However what most agents don't know about short sales is how to get potential sellers to respond, how to find prospects, get a hold of them, and get short sale listing appointments.

Most agents just solicit short sales about helping them sell their home. That works fine once they have decided to sell their home but what do most people facing foreclosure try to do BEFORE they decide to sell?

They try to avoid/stop the foreclosure first, right?

If you take the "stop/avoid foreclosure" approach to soliciting foreclosures rather than just the "I can sell your home" approach you'll get a lot more listings and face little (if any) competition from other agents.

When you join this Thursday's special training session you'll find out how to get more short sale listings by using this very effective "stop/avoid foreclosure" approach.

Go here to reserve your spot on the training ...
Short Sale TeleSeminar

Of course you can chose not to attend this training and keep doing what everyone else is doing.

The problem with that is more and more agents are competing for short sale listings... and they are all using the "I can sell your home" approach. So just change your marketing message and eliminate them as your competition.

************************************************
Training begins TOMORROW - THURSDAY APRIL 1 AT 5 PM Eastern so
go here now to register for this very special training now ...
Short Sale TeleSeminar
*************************************************

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you're trying to get short sale seller leads and not having great success then it's time to eliminate the competition. How? By changing your marketing message. Discover how during this Thursday's training session.

P.P.S. Why wrack your brain trying to figure out how to do when you can learn from someone who already figured it out!

Go here to register today ...
Short Sale TeleSeminar

Disclaimer: Road to Wealth, Inc. is a compensated partner for this Short Sale marketing program.

Experts are saying that there will be 4 MILLION foreclosures (if not much more) this year (2010).

That means there will be a HUGE opportunity for agents like YOU to list and sell these homes through a short sale BEFORE they go into foreclosure.

I have been receiving emails from many of our customers and subscribers asking me about how to list and sell homes using short sales. Some of you haven't been as active in real estate as you would like to be ... others have decided to change the focus of your business.

So I talked to an agent I know well who is making a killing with short sales. I asked him to explain HOW the real estate team he works with generates tons of short sale leads, gets them to list with them, and negotiate the deals with the bank.

I got very excited when I learned about his system. And you should be excited, too.

After some discussion, he agreed to do a training session this Thursday afternoon - APRIL 1 at 5 PM Eastern - to show you how to capitalize on the flood of foreclosures hitting the market this year and the years to come.

Be sure to reserve your spot on the training by going to ...

Short Sale TeleSeminar

During this FREE training session you will learn...

>> How to generate tons of short sale leads and learn where to find prospects to the best marketing methods to use to get them to respond...

>> How to convert your short sale leads into listings from how to conduct your listing presentation so you convert the most leads into listings to the most important documents you need to get the seller to sign...

>> How to get lots of offers and work with the bank to close your deal fast from how to price your short sale listings so you get a lot of good offers fast to advanced strategies for getting your deals closed quickly...

And a whole lot more...

WARNING: Space is limited so you must RSVP to reserve your spot to be on this FREE training. Go to the website below to RSVP right now ...

Short Sale TeleSeminar

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. George firmly believed that "in order to make really big money, you have to do the OPPOSITE of what the crowd is doing." (To paraphrase John Paul Getty.) So, while most agents try to avoid short sales there's a huge opportunity for YOU to make it BIG because you face little (if any) competition.

P.P.S. But you have to know how to make them work in order to truly prosper and that's exactly why I've setup this training session - so YOU can learn from someone who's been there and done that.

Don't delay there are just so many spots available. Reserve your place now at ...

Short Sale TeleSeminar

Disclaimer: Road to Wealth, Inc. is a compensated partner for this Short Sale marketing system.

Sorry if you missed last Thursday's jam-packed training call on how to generate hundreds of leads for no cost on CraigsList, but the replay has been removed.

The information shared was intense... quite frankly, way more detailed and valuable than many attendees expected.

I did convince Josh to do this seminar for all of us again - but due to his busy schedule it's going to be several weeks.

I'll post it as soon as I get confirmation from Josh as to when he will be available to do this teleseminar again.

Wishing you the best in your real estate career,

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

And if you missed this teleseminar the first time around, make sure you attend when Josh does this information packed teleseminar again. You definitely should learn how YOU can use Craigslist to generate leads for your business.

Disclaimer: Road to Wealth, Inc. is a compensated affiliate for this Craigslist marketing program.

 

Many agents have tried to market themselves using Craigslist with widely varying results. Most agents actually give up because they don’t get the results they expect. They hear of other agents doing great with it and then they get one call if that on their adverting. So why is that?

Well, the other day I was introduced to Josh, an agent who literally broke the code on lead generation on Craigslist. In fact, he generates hundreds of leads a month through craigslist.

Why? What makes him so different? After talking to him at length I realized I could use the very same system of my business as well and that is just what I’m doing! I knew it wasn’t him that was getting the leads, it was his system and it could be repeated and copied over and over and over and each time you could get the same results.

It took some doing, but I finally convinced him to share exactly what he does in a seminar scheduled for today at 2pm EST. If you want to find out how his system works and how you can make it work for you register for his free teleseminar here.

In this teleseminar, here's just some of what you'll learn:

1. The 3 biggest mistakes agents make when posting ads on Craigslist

2. The absolute best times of day to post your ads for maximum results

3. Some "sneaky tricks" other agents in your market will wish they knew

4. A new online lead generation strategy that 99% of real estate agents aren't using that delivers leads at half the price of Google Adwords.

5. And so much more...

Don't delay - register for this special no-charge Teleseminar right now at:

Craigs List Teleseminar

Wishing you all the best in your real estate career,

Arlene Paukert
Mrs. Real Estate
"Helping YOU Succeed in 2010"

Disclaimer: Road to Wealth, Inc. is a compensated affiliate
for this program.

 

 

Do you want to stay in touch with your clients but the cat's got your tongue - and you're agonizing over what to write? We have the solution for you...

It's time to get "back to the basics" in your real estate business! One of those basics is to go after every lead you can ... by INCREASING your mailings.

Your mailings have just ONE PURPOSE: To keep your name, face, and phone number in front of potential clients. It doesn't matter WHAT you mail as long as you keep on mailing and mailing. Your letters don't have to be Pulitzer Prizes winners, as long as people become familiar with you and know how to find you!

When George and I started our real estate agent career, we had just moved across the country from New Jersey to Las Vegas - the only person we knew was the Realtor who sold us our home. So, we had to sit down and figure out HOW we were going to establish ourselves in the business.

Since we didn't like cold-calling or knocking on doors, our method of choice was DIRECT MAIL! Did it pay for us? It sure did - BIG TIME ... many times George was the office LEADER in listings and TOTAL business, as well as Most Listings award in the MLS - to be number 1 out of 10,000 agents - not bad.

Again, what did we do? We mailed, mailed, and mailed even more ... to homeowners, FSBOs, tenants, and buyers. We created large farm areas - where George became the "king" of the subdivision.

You see, by mailing at certain intervals - with consistentcy and with tenacity - you are putting YOU, YOUR Name, YOUR Company, and YOUR information into your prospects' subconscious minds so they know where to reach you when the time comes to list or buy.

This just reinforces a previous blog "Timeless Principles of Successful Advertising." Once our mailing list became accustomed to our mail and, more importantly, WHEN to expect it, the more business we did. So, even though those principles were written in 1885, they still hold true today ... "The more things change, the more they remain the same."

Yes, business is definitely tougher than it was a few years ago, but homes are still selling. There are ALWAYS buyers who must/want to buy ... and sellers who MUST sell (for all kinds of reasons).

Your job is to get the listings that WILL sell and find buyers who WILL buy. How? Simple. Keep your name, face, and contact info in front of ALL the potential clients you can. That's a must.

"197 Letters" manual and CD makes it quick and simple for you ... there are over 200 letters all done in Word so you can insert your contact information, enter your logo, picture - whatever you want. Then start hitting buyers, sellers, expireds, FSBOs, out of state/vacant owners, and much more.

The best part is you can SAVE 25% - for Active Rainers ONLY - an EXTRA discount! All you have to do is use the coupon code below and the shopping cart will give you the discount. So, don't wait until the coupon expires ...

*******************************************
Coupon Code: 197LETTERS
Coupon Expires Monday, March 15th 11:59 PM
*******************************************

Get your copy of the 197 Letters Manual and CD TODAY by going to ...

197 Letters Package

By the way, the cat in the picture is Boomer Paukert ... the BEST cat EVER. He has been an unbelieveable comfort since George passed away. He keeps me company all the time - wherever I am, he is. He really is my best little buddy. (He loves that box - and goes in there when he needs a "time out.")

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com

You have heard the phrase “Never put off till tomorrow what you can do today” This phrase is something that is really important when it comes to your future. Planning is very important, that is why every major business and successful person has a plan personally and in business.

What is your plan for tomorrow? Was yesterday, the way you envisioned it? Is your business going where you want it to? Why not? Did you plan today, yesterday? Well, if today isn’t going the way you want, what makes you think tomorrow will be any different unless you make the change today and plan to do something different tomorrow.

The great Jim Rohn once said “Now is the time to fix the next 10 years” What are your plans? If you don’t have a plan, then expect tomorrow, the next day or even 10 years from now to be no different that today and yesterday.

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com

I recently came across a guide written by Thomas Smith, a successful London businessman. He wrote these advertising points in 1885 in his book, "Guide to Successful Advertising." It's really incredible how his observations transcend time ... they still hold true TODAY!

Take a look at what Thomas Smith has to say ...

The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, he turns up his nose at it.
The seventh time, he reads it through and says, "Oh brother!"
The eighth time, he says, "Here's that confounded thing again!"
The ninth time, he wonders if it amounts to anything.
The tenth time, he will ask his neighbor if he has tried it.
The eleventh time, he wonders how the advertiser makes it pay.
The twelfth time, he thinks it must be a good thing.
The thirteenth time, he thinks it might be worth something.
The fourteenth time, he remembers that he wanted such a thing for a long time.
The fifteenth time, he is tantalized because he cannot afford to buy it.
The sixteenth time, he thinks he will buy it someday.
The seventeenth time, he makes a memorandum of it.
The eighteenth time, he swears at his poverty.
The nineteenth time, he counts his money carefully.
The twentieth time he sees the ad, he buys the article or instructs his wife to do so.

If you think this idea is outdated, think again. The idea that FREQUENCY is essential to your marketing success is still relevant - even though this book was written 125 years ago!

It really is a POWERFUL message. Although neither George nor I ever read his book (only because we didn't know it existed), we always followed these principles ... we kept our name in front of our prospects on a regular and frequent basis. We made sure our farm areas as well as our client/prospect list heard from us every single week. And it paid off - big time.

What has changed from 1885 is the MEDIA you use. In this market you may not have the funds to market yourself using radio, TV, large newspaper ads, etc. in order to get your message in front of someone 20 times. Instead, learn how to use the Internet to reach your target market and get their permission to contact them - FREQUENTLY.

So, if you need fresh content to send to your direct mail and/or email lists - and not have to do a ton of work - check out our "Super Articles For Real Estate Professionals." It's a downloadable file along with awesome bonuses. Save 50% off the regular price with our Introductory Special - but it's not going to be around forever. The 50% discount is going to go away in a few days. All the articles are in Word - QUICK and EASY to add your own personal information. The best part is YOU don't have to wrack your brain trying to figure out WHAT to write about. Grab your package 24/7 at ...

Super Articles for Real Estate Professionals

Arlene Paukert
"Mrs. Real Estate"
Road to Wealth Inc.
Phone: 561-883-2222
E-Mail: Mrs. Real Estate

P.S. If you haven't already done so, sign up for our FREE 7-day training e-course for Realtors ... Whether you are a" rookie" or a seasoned professional you'll find ideas you can use. Sign up at MrRealEst8.com