Real estate blog entries tagged with advertising by George & Arlene Paukert (Road to Wealth, Inc.)

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Home : Blogs : George & Arlene Paukert : George & Arlene Paukert's Blog : Tag "advertising"

advertising: The Timeless Principles of Successful Advertising - 03/04/10 04:55 AM

I recently came across a guide written by Thomas Smith, a successful London businessman. He wrote these advertising points in 1885 in his book, "Guide to Successful Advertising." It's really incredible how his observations transcend time ... they still hold true TODAY! Take a look at what Thomas Smith has to say ... The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, … (17 comments)

advertising: Pocket book getting lighter? Don’t stop marketing, increase it! - 05/10/09 07:57 PM

Everyday I hear it from my students that they stopped sending news letters or post cards because they couldn’t afford to send them anymore. This is absolutely the wrong time to stop sending them, that is the time to send twice as much, blog twice as much do what every you have to get your name out there.

Many agents stop advertising all together when the pocket book gets light and then just wait for that next referral that they just happen to get by accident and then they are sitting for months without any business. Don’t let this … (50 comments)

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George & Arlene Paukert

West Palm Beach, FL

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Road to Wealth, Inc.

Address: 8983 Okeechobee Blvd. , Ste. 202, West Palm Beach, FL, 33411

Office Phone: (561) 793-6554

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