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direct mail: Want to stay in touch with clients, but the cat's got your tongue? - 03/12/10 07:19 AM
Do you want to stay in touch with your clients but the cat's got your tongue - and you're agonizing over what to write? We have the solution for you...
It's time to get "back to the basics" in your real estate business! One of those basics is to go after every lead you can ... by INCREASING your mailings.
Your mailings have just ONE PURPOSE: To keep your name, face, and phone number in front of potential clients. It doesn't matter WHAT you mail as long as you keep on mailing and mailing. Your letters don't have to … (5 comments)
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direct mail: The Timeless Principles of Successful Advertising - 03/04/10 04:55 AM
I recently came across a guide written by Thomas Smith, a successful London businessman. He wrote these advertising points in 1885 in his book, "Guide to Successful Advertising." It's really incredible how his observations transcend time ... they still hold true TODAY! Take a look at what Thomas Smith has to say ... The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, … (17 comments)
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direct mail: Pocket book getting lighter? Don’t stop marketing, increase it! - 05/10/09 07:57 PM
Everyday I hear it from my students that they stopped sending news letters or post cards because they couldn’t afford to send them anymore. This is absolutely the wrong time to stop sending them, that is the time to send twice as much, blog twice as much do what every you have to get your name out there.
Many agents stop advertising all together when the pocket book gets light and then just wait for that next referral that they just happen to get by accident and then they are sitting for months without any business. Don’t let this … (50 comments)
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direct mail: "Are You a 'One Trick' Realtor?" - Part 1 - 04/27/09 07:13 AM
Recently I received an email from an agent who asked me, "What's the best way for me to get NEW business right now?"
It's an excellent question. However, there are dozens of ways to get new business - EVEN in today's market.
One of the best strategies that always worked for me is DIRECT MAIL. (I'll cover others such as online leads, seminars, buyers, and more over the next several days.)
When I wrote down "Direct Mail" it brought to mind the recent announcement by the U.S. Post Office that they are considering eliminating mail deliver on Tuesdays
… (11 comments)
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