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mentor: Realtors - Out run your competition - 04/07/10 05:06 AM
If you haven't checked out Todd Clark's post "Another sad day for logic...Another real estate broker turned down for a home loan" then I suggest you read it and realize that this is going to become the norm rather than the exception. It really is mind boggling that the Realtor didn't qualify for a loan because he works on commission - yet they DID give his wife a loan and she's HIS employee!
This is a prime example why creative financing is going to become more and more important in this real estate market. The new federal guidelines make it extreeeemely difficult … (11 comments)
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mentor: Want to stay in touch with clients, but the cat's got your tongue? - 03/12/10 07:19 AM
Do you want to stay in touch with your clients but the cat's got your tongue - and you're agonizing over what to write? We have the solution for you...
It's time to get "back to the basics" in your real estate business! One of those basics is to go after every lead you can ... by INCREASING your mailings.
Your mailings have just ONE PURPOSE: To keep your name, face, and phone number in front of potential clients. It doesn't matter WHAT you mail as long as you keep on mailing and mailing. Your letters don't have to … (5 comments)
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mentor: The Timeless Principles of Successful Advertising - 03/04/10 04:55 AM
I recently came across a guide written by Thomas Smith, a successful London businessman. He wrote these advertising points in 1885 in his book, "Guide to Successful Advertising." It's really incredible how his observations transcend time ... they still hold true TODAY! Take a look at what Thomas Smith has to say ... The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, … (17 comments)
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mentor: Realtors can learn a huge lesson from Scott Brown ... - 01/20/10 07:45 PM
Scott Brown just won the Massachusettes Senate seat. No, this is not a political statement. However there is a lesson here and you should use it in your real estate business.
The big question is ... WHY did Scott Brown win?
There were lot of political reasons but I am NOT going into a political analysis. I'm only interested in pointing out how you can learn from this event and apply it to YOUR business.
Here's what happened ...
1. Martha Coakley took her win for granted. - Do YOU take your past clients for granted by … (46 comments)
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mentor: How to sell a home in 3 hours or less, it is possible! - 04/27/09 08:58 AM
I get tons of emails asking me how to work with buyers without spending days or even weeks driving them around town. It's very simple ...
"Showing" a home is NOT the same as SELLING a home. You can "show" hundreds of homes and sell NONE. Don't handle buyers the way many Realtors do ... "Excuse me, I have to run and SHOW my listing" and the agent leaves the party or the dinner table. Does this sound familiar? If you keep running and "SHOWING" your listings they may still be there 3 years later. Don't you get it? You must … (8 comments)
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mentor: Selling houses in 3 hours or less – Is there a secret? - 11/05/07 08:29 AM
Yes there is a secret and it is within all of us, we just have to set ourselves up not to fail when we go show homes. Most listing agents have a set of things they do to get a house sold. So why don't you have a set of things you do for a buyer? Most agents, when selling to buyers, just pick up the client and head out. If you have a set system, just like you do with a listing, then it can be just as easy to deal with buyers as it is with sellers.
In my opinion … (20 comments)
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