ARCHIVED BLOG POSTS
2010
6
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December 2010 From the Publisher What Would Pottery Barn Do? Want to know how to increase the number of leads you generate through your real estate marketing? The answer may be in your mailbox. Consider this: Each year more than 17 billion catalogues are mailed. That's about 56 catalogues ...
12/27/2010
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Below is a link to a video that was produced in part by the Platinum Top 50 REALTOR Award staff in San Antonio. The video is a quick snapshot of how well the state of Texas has fared over this tough challenge our national economy has been faced with. It is a great video worth watching and feel fr...
12/27/2010
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“The herd mentality is alive and well in our industry,” says real estate blogger Michael Russer. “Take a look at websites, print marketing materials, even the way most real estate sales people dress. Stand back far enough and they look exactly alike.” Winning in business isn’t like high school. ...
12/23/2010
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“Marketing is actually what other people are saying about you,” advises marketing guru Seth Godin. Your reputation – your brand – is built by both what you do and how your clients and prospects perceive what you do. You’ve heard “Perception is Reality?”– whoever coined the phrase must have worke...
12/19/2010
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The guiding principle in advertising and journalism is the same: Get to the point. The “point” is the most important information that you are trying to communicate to your audience. I’ve noticed that real estate agents are not good at getting to the point on their personal websites. You see a l...
12/17/2010
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There currently seems to be a “tug-of-war” between the notion of a buyers market or a sellers market in San Antonio. Homes available for sale are on the market for an average of 98 days before they sell. While it is taking a little longer to sell a home, sellers are getting higher average prices ...
12/16/2010
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Wall Street Journal columnist Amy Hoak reported on some very creative ways Realtors are selling houses in this market. The idea is to get buyers to stay in the listing longer – not just rush out after seeing the home’s highlights. One agent in the Hamptons held an art exhibit of black and white ...
12/14/2010
Interesting question. What single factor is most important to your business success? Is it your product, your work ethic, your price? Take a guess. According to marketer Robert Clay, who publishes the blog MarketingWizdom.com, the single most important success factor is the time it takes custom...
12/12/2010
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Insist your home is worth more than comparables in the neighborhood. Hire an inexperienced friend or relative to list your property then watch them struggle with the MLS. Think it’s okay for your agent not to advertise or host open houses. Don’t allow a lock-box at your door to make it as incon...
12/06/2010
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This month's cover property is presented by Ruben & Mary Solis of Keller Williams Heritage. This beautiful one-story Mediterranean home in Anaqua Springs Ranch sits on 2.1 acres and has an open floor plan, high ceilings and oversized windows to enjoy the wonderful views throughout the home. M...
12/06/2010
