Kitchen Resale Tips - "Looks are Everything!" - 10/25/11 10:38 AM
Wall Street Journal contributor June Fletcher offers home sellers advice on sprucing up outdated kitchens for resale. “Looks are everything,” says Fletcher, “so if a kitchen seems fresh and updated, buyers are impressed.”

For the most visual impact on a budget, Fletcher recommends:
New countertops – even less expensive granite counters looks slick and glossy in photos and are more likely to get a buyer’s attention. Paint the walls and ceiling in a neutral tone that matches the new counter. Change old appliances. Nothing says outdated like almond appliances. However, if most of your appliances are relatively new, Fletcher suggests … (1 comments)

The Marketing Genius of Steven Jobs - 10/24/11 10:18 AM
Steve Jobs was a celebrated marketer. “I would say that marketing was his greatest strength,” said Steve Wozniak, co-founder of Apple. The current issue of Advertising Age includes an interesting article about how Steve Jobs approached marketing.
“Steve not only liked advertising, he understood the value of advertising in building a brand, selling products, and creating an entire customer experience,” said Allen Olivo, Berkeley professor and former Apple marketer.
Although Jobs was a technology visionary, he took a traditional approach to marketing. That’s because Jobs believed in telling Apple’s story, which he thought could be done best through traditional media, such as magazines.
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How to Reach First Time Homebuyers - 10/11/11 12:42 PM
There seems to be a misperception about who reads magazines. People assume that older Americans are the primary audience for magazines, and that if you want to reach a younger audience, perhaps to sell starter homes, then magazines are the wrong medium to use.
Here’s how it really stacks up: 93% of all Americans read magazines. Interestingly though, adults under age 35 read more magazines than those over 35. And a whopping 97% of adults under age 24 read magazines.
If you need to reach first-time homebuyers, magazines are a great place to advertise.

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Summer Homes Sales Up 7.4% - 10/03/11 04:56 PM
The 2011 Summer home selling season was better than the Summer of 2010. According to the San Antonio Board of Realtors, 5320 single-family homes were sold during June, July and August of 2011. This represents a 7.4% increase compared to the same summer months of 2010 when 4954 homes were sold.
 

 
This is very encouraging news for the San Antonio real estate market and the health of our great city. 
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