Daniel Litvin's Blog

President Obama's Making Home Affordable Program

Advantage Lending Corp / Daniel Litvin — Tue, 06 Jul 2010 11:46:49 -0700

President Obama's Making Home Affordable Program has helped hundreds of thousands home owners refinance their home and save money every month even though their homes had very little equity or their home was worth less then what was owed.

Current home owners that have little or no equity anymore may be eligible to get a lower interest rate, saving you money every month under this program. Contact us today to see if you are eligible to save money every month under this program. The process is simple and it only takes a couple of minutes.

Advantage Lending Corp

248-608-9120 x230

www.AdvantageLendingCorp.com

203K Loans

Advantage Lending Corp / Daniel Litvin — Thu, 01 Jul 2010 11:37:51 -0700

So what exactly is the FHA 203K loan and how can it help you? The Section 203(k) program is HUD's primary program for the rehabilitation and repair of single family properties. This loan can be used for repairing a home you wish to purchase or one you already own by refinancing your property.

There are two types of 203K loans, the Streamline and the full version. How do you know if you will only need the streamline instead of the full version of this loan? Simple, if your repairs are under $35,000, you are not doing any structural changes, and the work can be completed in less than ninety days, then the streamline is for you. If not, you will need to use the full version of the 203K which gives you more time to complete repairs or changes, you're not limited to $35,000 in changes, and you will need to take on a 203K consultant to assist in managing the project.

203K loans can be a great option when buying a home that needs some repairs as so many homes currently in the market do. As construction financing has generally dried up, this remains a terrific option when considering doing improvements on your existing home.

For more information please contact us.

Advantage Lending Corp

248-608-9120 x230

www.AdvantageLendingCorp.com

Rural Development back up and running!

Advantage Lending Corp / Daniel Litvin — Mon, 21 Jun 2010 15:14:58 -0700

To the average borrower it may appear that the Rural Development loan that is ran by the USDA is currently not being offered, but it is! It's a fact that RD ran out of money earlier this year, but there has been a 2.5 Billion dollar infusion of cash to tide this program over.

Some lenders are still not accepting loans for this program because they simply have not realized it's back up and running. Rest assured that this loan is available. Borrowers can still buy homes with zero money down, no PMI, and great interest rates.

Daniel Litvin

Advantage Lending Corp

Time to Move to a New Home, or Remodel Your Current One?

Advantage Lending Corp / Daniel Litvin — Tue, 08 Jun 2010 16:13:49 -0700

While the country remains fixated on the problems of the overall housing market, many people are facing a

much more personal issue - what to do with their own home when a change is needed. Whether it is the birth of

a child, an elderly parent moving in, a job change, or just time for something different, making the decision to

move or remodel is rarely an easy one. With the overall housing market not as healthy as it was a few years ago,

the questions move beyond the number of bedrooms, the local schools, and local amenities. One must consider

how long it may take to sell the home, especially if the needs are pressing. Additionally, will there be improvement

projects to complete that would make the house easier to sell. Remodeling has its own set of questions,

including how long you might need to stay in the home to recoup the investment from a major project.

Whether remodeling or moving is in your near future, some significant mortgage analysis will be required.

Two of the most important issues will be the equity in your home and your credit situation. Generally, the

more equity in your home, the greater your options become. Your home's equity can be accessed for a remodeling

project either through cash-out refinancing of your current

mortgage or a second mortgage or line-of-credit. When selling

and buying a new home, your equity can be used for your new

home's down payment and closing costs. Your credit situation

will impact what type of interest rate you'll pay, how much you

can borrow, and the type of loans you should consider.

Given current market conditions, an honest and thorough analysis

of your financial situation should be completed before you

get serious about moving or remodeling. Please give me a call

to schedule a time for us to meet. I'll help make sure that you

understand all the financial options available to you.

www.AdvantageLendingCorp.com

Weekly update

Advantage Lending Corp / Daniel Litvin — Tue, 01 Jun 2010 11:21:45 -0700

Mortgage rates again moved downward as European debt concerns continued to mount. In addition to

Greece's issues, Spain saw its debt downgraded last week. All of this continues to drive a major

international "flight-to-quality" with US treasuries seen as one of the safest places to stash money.

Economically, our recovery does appear to be gaining some traction. While GDP was adjusted down

slightly, we still have significant strength in manufacturing. Additionally, government stimulus has

kicked home sales higher, with hopes that it can continue to hold its own without more intervention.

While consumer moods have a long way to go to recovery, we're seeing better readings.

Mortgage rates could easily move either way this week, or not at all. Analysts are expecting to see

both ISM indices remain strong, and consensus estimates are calling for 500,000 new jobs to have

been created last month. However, even with great domestic economic news, we could have

continued concerns over Europe's debt situation holding mortgage rates low.

www.AdvantageLendingCorp.com

Your Mom, Dad, or Recent Grad - Now’s The Time To Remodel

Advantage Lending Corp / Daniel Litvin — Fri, 07 May 2010 14:52:28 -0700

With ongoing changes in demographics, your "typical" home may need some remodeling to accommodate

some of the changing housing requirements. Many families are choosing to have older parents live with them.

While some homes may need changes to handle the physical needs of older occupants,

many families are remodeling, finishing basements, or adding on what was once commonly

called a "mother-in-law" apartment. With demographic trends pointing toward

more grandparents moving in and college graduates moving back in with parents, homes

with these types of improvements are likely to increase in demand.

Right now may be a great time to complete a remodeling project. According to experts, material

costs have held relatively steady over the last year. Additionally, with housing continuing

to struggle, contractors are looking for jobs and are bidding very aggressively for projects.

This all translates into the potential for a great deal for your home improvement project. Give

me a call to discuss the many financing options available for your next remodeling project. 248-608-9120 x230

Can Customers with previous short sales still get a mortgage? YES THEY CAN!

Advantage Lending Corp / Daniel Litvin — Tue, 26 Jan 2010 16:09:05 -0800

Ok, so you're a Realtor or loan officer with a client that just told you that they completed a short sale in the past year. Your first thought is probably something along the lines of "See ya", "Good luck" or maybe at best "I'll put you in my tickle file and call back in two years".

The facts are that conventional loan guidelines treat a short sale or what is sometimes referred to as a pre foreclosure as an actual foreclosure. Currently those guidelines state that a borrower isn't eligible for a conventional loan for the next 5 years. Yikes! Ok, so what's next? How about a FHA loan? FHA, as forgiving as it is states that a foreclosure or short sale needs to be completed 3 years prior to an FHA application is started.

So what's left? Rural Housing to the rescue! Rural Housing loans do not have any time line for a borrower to be able to apply and get a RH loan. RH loans are the most forgiving loans out there right now. Basically a borrower can buy a home with zero down, get normal and customary sales concessions for the area (usually at 6%), there is no PMI upfront or on a monthly basis, the rates are just about the same as FHA and conventional, and all this can be accomplished with borrowers that have recent less than perfect credit scenarios.

I know what you must be thinking by now, "Why haven't I heard of this yet"? RH loans for all their forgiving underwriting guidelines do have some particular items that make it a bit less common than other loans. First and foremost the property needs to be in an eligible area (AKA not the most congested cities around you). Second is that it would be ideal if your borrowers had a 660 credit score, 620 will work for most. Officially RD has no minimum credit score, but the lenders that fund these loans do. Third, the borrowers will need to earn less than the RD limits for the county based on the number of people they plan on having living in the home. Lastly the home should be a conventionally framed (stick built home), no trailer homes!!!

Now, although the RD program has some very basic guidelines, the lenders that we have to send them into to have them underwritten, may have guidelines over and beyond what RD has. It is important that your broker has relationships with multiple lenders that underwrite RD loans. One lender may very well approve a RD loan that another turned down.

I hope you have found this article helpful and hope you close more deals because of it.

DanielLitvin

President

Advantage Lending Corp

Rochester Michigan

WWW.AdvantageLendingCorp.com

Mortgage applications are up, so are the regulations.

Advantage Lending Corp / Daniel Litvin — Tue, 05 Jan 2010 16:27:14 -0800

RESPA, the 2010 GFE, MDIA, and general reform. Yes it happened and it takes some understanding to be able to stay in the game and know what your doing, but isn't that the point a more educated mortgage lender? I'm not saying that it's fun, but this is the world we now have to live in to stay in this business.

Either way I have noticed that mortgage applications are increasing. Mostly first time home buyers looking to take advantage of the market and of course, "Obama Money". Things are looking good for 2010 and i wish all my other Real Estate and Mortgage professionals out there the very best of success this year.

Daniel Litvin

www.AdvantageLendingCorp.com

Loan Officer 85% Commission FHA/VA/Conventional / Rochester MI

Advantage Lending Corp / Daniel Litvin — Mon, 13 Apr 2009 12:23:38 -0700

Earn 85% working from our beautiful Rochester location or from your home. Independent Loan Officers who have registered with the State of Michigan or are in process of registering are eligible for this awesome opportunity. Loan Officers should be 100% self sufficient, able to develop their own business, and be capable of producing an average of at least two closed loans per month.

All applicants must have:

•· Referral network in place

•· Past clients

•· Their own computer

•· Be completely self sufficient

Use our office:

•· Unlimited use of our phones

•· Full use of our printers and fax

•· Internet included

•· Experienced processor

•· Great place to work located in beautiful down town Rochester

$495 admin fee paid by borrower

In house processing

Full health benefits available

1099 commission structure / W2 commission available also

Experienced processor

Get paid the day your loan funds

Interested applicants should email their resumes for consideration to: jobs@AdvantageLendingCorp.com

Pools OK with Rural Housing loans

Advantage Lending Corp / Daniel Litvin — Fri, 28 Nov 2008 14:47:23 -0800

I know I had previously stated that in ground pools were not allowable for homes purchased with the zero down home loan offered by Rural Housing, but I WAS WRONG! After working with a borrower that found a house that did have an in ground pool, I called Rural Housing to confirm and they informed me they do approve them, just that the National Rural Housing Office has to approve of the pool. For the most part the authorities at RD simply want to make sure the pool is in working order and that it will not be an extra upfront cost to fix the pool. Since it is the goal of RD to offer affordable housing, they don't want to offer financing on a home that has a pool that needs thousands of dollars of repairs that the new borrower would have to pay for. If the pool does need work, it can be escrowed and repaired after closing if the seller is willing to pay for the repairs or it can be filled in prior to closing.

Dan Litvin http://www.lenderhomepage.com/content/custom/advantagelendingcorp/Inner.php?page=ExtraPages&acctid=101235&pageId=1666

Hiring Loan Officers in Rochester, MI

Advantage Lending Corp / Daniel Litvin — Fri, 31 Oct 2008 15:19:55 -0700

Advantage Lending Corp is looking to fill 8 new seats in down town Rochester Michigan. If you or any one you may know is looking to make a move and wants to work some where that offers great commission splits, friendly environment, and has a desire to learn how to take their game to the next level, please contact Daniel Litvin.

Daniel Litvin 248-608-9120 x230

415 S. Main Suite B

Rochester MI 48307

dlitvin@AdvantageLendingCorp.com

www.AdvantageLendingCorp.com

20% down, 800+ credit score, and even the city thinks the house is worth double what it's being bought for!

Advantage Lending Corp / Daniel Litvin — Fri, 31 Oct 2008 14:55:37 -0700

I recently had a purchase transaction where I ordered the appraisal from JP Morgan Chase's approved appraiser list. After receiving the appraisal and turning it into the lender, Chase ordered a second appraisal and kindly let me know that i get to pay for that one too! You can only imagine my excitement, gosh that's $300 bucks less in my pocket....YIPPIE!

Chase and other lenders are no longer standing behind their approved appraisers. They are questioning the appraisal, ordering reviews, asking for additional comps, even if you use their "approved" appraisers they list in their website.

5/3 Bank & Chase are now looking to have all loan officers wholesale and retail order appraisals blindly through their preferred appraisal vendor company. Supposedly doing this will make the fear of a stretched or not so accurate appraisal disappear and the loans fly through underwriting. Basically this removes the loan officer from ordering the appraisal from any one they may know and having any type of influence on the outcome of the value.

Now I can understand the banks desire to ensure an uninfluenced appraisal value, but come on! The loan I wrote about above was a purchase of a condo for $175,000. The appraisal came in at $180,000, the SEV was $149,000 (do the math, that means $298,000 value from the city), and was ordered from a Chase approved appraiser!!! Oh yea did I mention the borrower has a credit score over 800, a LTVof 80% and a debit ratio of 38% total back end ratio!!!

I suppose I'm just angrily ranting since I just lost an extra $300, but this appraisal review process should be reserved for loans and properties more deserving.

Dan Litvin www.AdvantageLendingCorp.com

Facing Foreclosure? Loan Modification and New Legislation Could Be the Answer.

Advantage Lending Corp / Daniel Litvin — Fri, 05 Sep 2008 09:54:29 -0700

The pathways to foreclosure are varied and numerous, especially in today's tougher economy. Increasing mortgage payments or mounting credit card debt, a sudden loss in income or employment, a serious illness, or a divorce or separation are all unexpected changes that can quickly lead to delinquency and even foreclosure.And whether or not you personally are having trouble with your mortgage, it doesn't matter, because foreclosures affect everyone. After all, a single foreclosure in your neighborhood will often lower the value of every home - including yours - even if you've never missed a single payment.

The good news is that there is hope for you or anyone you know who might be on one of these unfortunate paths. This month Advantage Lending Corp will take a closer look at how foreclosure can now be avoided thanks to loan modifications and new legislation that won't result in the traumatic loss of your home.

Lenders Really Don't Want to Foreclose
It's important to understand that lenders are not in the business of owning real estate, and would much rather help a struggling homeowner than to take possession of their home.

The numbers speak for themselves.

The average loss incurred by a mortgage company on a foreclosure is approximately 40%. In comparison, the average loss on a modification of the mortgage is approximately 20%.

With this in mind, let's say a $200,000 mortgage is facing foreclosure. A mortgage lender can expect a loss in the area of $80,000. Compare this to just the $40,000 loss it can expect by working something out with the homeowner. Multiply these numbers by hundreds or even thousands of delinquent loans, and it becomes clear why working with homeowners is in a mortgage lender's best interest - especially in today's challenging market where foreclosures are reaching record levels in some areas.

RealtyTrac®, a company that tracks foreclosure statistics, recently reported that bank-owned inventory hit the three-quarter million mark in July. Bank repossessions have increased 184% since last year at this time as default and auction notices continue to climb.

In the second quarter of this year, 1 in every 171 households nationally reportedly received a foreclosure filing. While the majority of the fallout is limited to states like Nevada, California, and Florida, states from the Midwest and Sun Belt have not been exempt. In fact, add in foreclosures from states like Michigan, Ohio, and Arizona, and the number of homes in foreclosure increases to as many as 1 in every 43 homes.

With staggering numbers like these, it's easy to understand why mortgage lenders are so willing to work with homeowners right now to save their homes through loan modifications.

Why Should a Homeowner Try to Modify?
Just because someone missed his or her last three mortgage payments, triggering the foreclosure process, doesn't mean that it is necessarily time to start packing up and moving out. As we mentioned earlier, the reasons borrowers may miss a few payments are valid and often understandable. More importantly, not all of the unfortunate scenarios that lead to missed payments are permanent or irreversible. People can and do get back on track very quickly - and lenders know this and, now more than ever, are willing to help these homeowners avoid foreclosure.

According to Hope Now, a non-profit company helping distressed homeowners, mortgage servicing companies have successfully negotiated 522,000 workouts in the second quarter of 2008. In the month of June alone, approximately 76,000 of 105,000 homeowners received loan modifications. With so much on the line, homeowners in financial distress need to be proactive and make every attempt to help themselves.

Remember, with a foreclosure on your record, under most circumstances you will not be able to buy another home with a conforming mortgage for five years. Not to mention the lost opportunities of being a homeowner, which include increased wealth through home price appreciation and decreased income tax liability from deducting mortgage interest and property taxes.

If you or someone you know is facing financial challenges and can't pay the mortgage right now, don't just bury your head in the sand. The first thing you need to do is reach out to your mortgage company right away.

What Should You Do?
For a homeowner to be considered for a loan modification, the lender will want to know exactly where you stand financially and what you can afford.

The first thing to do is to find the courage to pick up the phone and call someone for help. Picking up the phone may not be easy, but if you want to avoid the financial ramifications of a foreclosure, you have to do it.

There are three calls you should make right away. The first call could be to the existing servicing company for the mortgage. The second option could be to a non-profit company like Hope Now. The third would be to contact a company that negotiates loan modifications. Either way, for direction on the best path to take, contacting an experienced mortgage professional is also a good idea.

Once you have made contact, let the company know that you would like to stay in the home. Assure them that you are committed to honoring your mortgage, but that you are in need of a little assistance right now to get back on your feet.

To enter into a modification agreement, the company will need to know, in writing, exactly what caused your sudden financial distress - so be prepared to tell your story in writing. This is also known as a "hardship letter," which will clearly explain the circumstances behind your missed payments and justify why you're in a good position to continue to make your modified payments in the future.

Be advised, investors or property flippers who were simply caught in a falling real estate market are not usually considered hardship cases. These homeowners may not find the same willingness to help that lenders will offer someone whose home in question is his or her primary residence. That means your chances are much better if you live in the home that you're trying to save.

Next, you will need to provide detailed financial information to help prove your case, so be prepared once you make that call to provide this information. Documents may include pay stubs, income tax returns, W-2s, liquid assets (bank and brokerage accounts), and current expenses (food, utilities, insurance, and other common expenses).

With this information, a lender may be willing to offer assistance in the form of a mortgage modification. This could include a reduction of your interest rate, a reduction of your principal, or even an extension of your existing mortgage. A combination of these options could also be in the mix, depending on your situation. Remember, the goal of a loan modification is to keep the homeowner in the home, so be open and up front and willing to help this process along in any way that you can.

Another Option for Struggling Homeowners
New legislation was put in place recently that could also assist homeowners whose mortgage balance is higher than the current value of the home - also known as being "upside down" or "under water." The bill is called the Homeowner Recovery Act of 2008, and it goes into effect October 1, 2008.

This law has provisions that will allow qualified homeowners to refinance their mortgage, with the mortgage company's approval, at 90% of the newly appraised value. There is one catch, though. To take advantage, the homeowner will have to share in future appreciation with the government. While some may be reluctant to do so, this could be an outstanding option for many homeowners who want to avoid foreclosure and keep their homes.

Details of exactly how this will be accomplished by the government, however, are still a little unclear at this time. But if you're under water with your mortgage, don't wait. You don't have to lose your home. There are many options available to struggling homeowners, but you have to be proactive before it's too late.

Daniel Litvin www.AdvantageLendingCorp.com

Pre Qualified Vs. Pre Approved is your buyer really able to make an offer?

Advantage Lending Corp / Daniel Litvin — Tue, 26 Aug 2008 15:00:32 -0700

Your client found the perfect house, they've spoken with your lender, they've even given you a pre qualification letter, but are they really approved?

Contacting a lender and getting pre qualified for a mortgage usually consists of not much more than a five minute conversation and a review of the borrowers credit report by the loan officer. What does this mean to you as a Realtor? It means your clients application for a mortgage has not been reviewed by an underwriter, checked against the lenders guidelines, or verified any of their income, assets, or employment that they verbally disclosed during their time of application with the lender.

Getting pre approved by a lender involves providing the lender or loan officer with a combination of some of the following documents that pertain to the borrowers specific loan scenario: signed loan application and disclosures, pay stubs, tax returns, W2's, bank statements, drivers license, divorce decree, child support verification, etc. Basically until the underwriter can verify the information the borrower is attempting to state in their application, THEY ARE NOT APPROVED.

Getting from a pre qualification to a pre approval is very quickly and easily achievable. Simply having the borrower stay in touch with their loan officer and providing them with the documentation they are requesting to process the loan application is all it takes. Then they can perform their job of continuing to get the borrower the mortgage you need to buy a home.

So before you start playing taxi driver and showing your clients homes for sale, make sure you have an understanding of whether they have a real approval or just a pre qualification.

Daniel Litvin

President of Advantage Lending Corp

www.AdvantageLendingCorp.com

Provident Funding...WOW!

Advantage Lending Corp / Daniel Litvin — Tue, 26 Aug 2008 12:16:12 -0700

Recently I was working on a purchaselocated in a Declining Market here in Michigan. I was placing the loan through Countrywide who was supposed to be able to do a 95% LTV regardless of the declining market criteria. Two weeks prior to closing CWBC informs me the LTV had been dropped to 90% due to the home being classified a site condo.

Provident Funding had called earlier that week to rekindle our broker / lender relationship. I called the scenario in to my rep and she said they would still do the loan. Hesitant but hopeful, I sent it in and to my surprise they were absolutely correct! 95% LTV on a site condo purchase in a declining market. The loan closed with out a hitch. Oh yeah, did I mention the exact same rate paid a 1.25% higher YSP? HUGE difference in pay.

So for those loan officers out there, I would encourage you to check out Provident Funding on your next loan.

Dan Litvin www.AdvantageLendingCorp.com

Are FSBO's completely out of their mind???

Advantage Lending Corp / Daniel Litvin — Thu, 14 Aug 2008 10:45:28 -0700

Since my wife and I have gotten married 3 months ago, we've been looking for a new home. There is a great sub with canal access to Lake Orion that we like, but some of these home owners are crazy. There are two homes specifically that have created this scenario for me. Both homes are exactly the same square footage, lay out, and design. One is listed with a Realtor for $359,000, the other by the home owner for.... are you ready..... $525,000!!!

When the home owner called me yesterday with the price, in my mind I was thinking "don't you know the same house on the same canal 8 houses down is for sale for $166,000 less???" Besides this other homes larger than the FSBO have sold for under $400,000 in the last 90 days. Using a mortgage calculator I figured some one buying his house would have to pay $1,049 more each month, for the exact same house that is selling for much less!

Clearly this person is strapped to the hilt and probably will be in foreclosure soon.

That's just my thoughts!

Dan Litvin

What do you mean I can't get a zero down loan if the house has an in ground pool?

Advantage Lending Corp / Daniel Litvin — Fri, 08 Aug 2008 09:09:58 -0700

Zero down loans are few and far between when it comes to getting a mortgage these days. Although Rural Housing still offers a Zero Down Payment program, better make sure the house doesn't have an in ground pool.

In Michigan, Rural Housing has funded more loans this year then in any other year since it's existance. With the absence of all other zero down home loans Rural Housing loans are truly the only no money down home loan left standing. More and more loan officers are beginning to offer this loan but don't know all the program guidelines.

One of the oddest guidelines is that the home is not eligible for this kind of financing if it has an in ground swimming pool. Rural Housing's reasoning for this is that this loan is suppose to provide financing for adequate housing, not luxurious housing. Even though I have seen homes with in ground pools that I wouldn't consider anything near luxurious, rules are rules, NO IN GROUND POOLS!

Make sure to ask your loan officer if their zero down home loan is going through Rural Housing. If it is, make sure you help your buyers find a home that is in a RH eligible area, and it doesn't have an in ground pool.

P.S. Above ground pools are acceptible to Rural Housing.

Dan Litvin www.AdvantageLendingCorp.com

Broker Audit by Michigan's Office of Financial and Insurance Regulation

Advantage Lending Corp / Daniel Litvin — Mon, 28 Jul 2008 14:52:45 -0700

If your a Realtor reading this, I have one question... would your current broker or mortgage lender you currently refer business to be able to say the same thing?

Michigan is the fifth worst state in the country for mortgage fraud and foreclosure and with 3,000 mortgage brokers in the state, the Office of Financial and Insurance Regulation is cracking down. Recently Advantage Lending Corp underwent a random and extensive audit / investigation by the state examiner. This audit was performed over a two day period and by the end of the audit, Advantage Lending Corp received a clean bill of health. Stan the investigator for the state was well pleased with all the compliance and privacy procedures implemented to protect and inform it's clients with in RESPA.

If you would like to discuss any of the items that the investigator went over or want to discuss your audit, please feel free to post or call.

Dan Litvin

www.AdvantageLendingCorp.com

More leads, consumer direct marketing.

Advantage Lending Corp / Daniel Litvin — Fri, 18 Jul 2008 15:16:51 -0700

As a mortgage broker the majority if not all my business has come from referrals from friends, family and referral partners. This is the traditional school of thought that all mortgage loan officers are taught where to get business from. These are all great warm leads, and a good source of business, but what do we as loan officers have to give back to the real estate agents to help keep business coming our way? Not much.

Recently due to being in Michigan and dealing with our declining market many of my real estate partners have started dropping out of real estate which left me with less and less business. My answer to this? Go consumer direct! I have done print advertising, radio commercials, booth's at home improvement and bridal shows. All these options have two things in common, their expensive and produce very few quality leads. What i needed was a volume knob for my business that worked. It may sound cliche, but what i found was the Internet.

Working with a company called lenders home page I was able to substantially increase my leads through phone calls, pay per click campaigns, organic search results, and customers making application on line that I haven't even communicated with. The result of all of this activity has been closed deals, new customers and the ability to finally give back to my hungry real estate partners by turning my leads into their buyers. I have been completely amazed at the power of the Internet and it's ability to truly help me and my business. I have been able to capture customers I've never known, met or spoken to and turn them into buyers, or perform refinance transactions for them.

OK, what about the cost? CHEEP! The website set up was under $2,000 and the monthly cost for SEO (Search Engine Optimization) and my PPC (Pay Per Click) campaign is less then $700 per month. I've spent way more then that on other forms of advertising with hardly any return on investment. I would highly recommend starting or revamping your website and doing some sort of PPC and SEO program yourself if you're interested in finding new clients no matter what line of real estate you are in.

Daniel Litvin www.AdvantageLendingCorp.com