marketing: Single Property Web Sites with a Virtual Tour - 03/23/08 09:05 AM
Here is a nifty way to market a listing: use a single property web site.
It's easy! And cost effective, too!
Buy a domain name, like 123MainStreet.com, and point the domain to your virtual tour. Here is a good example:
www.1770eversedgedrive.com
Now, in any advertisement, include the Web site. All the information the prospective … (10 comments)
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marketing: Even More No-No Photos - 03/04/08 08:19 AM
Here are two more No-No Photos:
Both of today's examples depict bowing walls...
Is it just me, or are those walls leaning out?
When I look at the stove, it looks like it is rolling into the left wall. In fact, the whole home looks like it is leaning left, until I look … (1 comments)
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marketing: Reason #2 - Why Virtual Tours Should Be A Part of Your Marketing Effort - 03/03/08 09:40 AM
Virtual tours cost less than print advertising.
Consider these three print options:
10-day classified advertising in local newspaper
Weekend display adAd in local real estate magazineWhat are your costs for each?Now consider a virtual tour cost - which will probably be from $80 to $135. How does the cost of print advertising compare … (1 comments)
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marketing: Tour Disc - a Better Marketing Tool - 02/28/08 10:35 AM
Tour Discs are a unique marketing tool that is the perfect upgrade to your Virtual Tours! Give your clients something they will remember. Available on CD or DVD, VirtualToursCompany.com now creates a custom disc of your virtual tour with a slideshow for distribution. Tour Discs are great for sales centers, open … (1 comments)
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marketing: How Green Am I? - 02/11/08 07:10 AM
"It ain't easy being green," at least that is what Kermit the Frog says.
Well, I got thinking that maybe it is easier than Kermit lets on. Being a virtual tour builder here in Lancaster, PA, I realize that I am a "green" business.
Web site visitors that take my virtual … (6 comments)
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marketing: Stats Reports Helps Agents Make Wise Marketing Investments - 01/28/08 12:40 PM
So you decided that you do want to market your listings faster, smarter, cheaper, better... how do you know where your Internet traffic is coming from? Where does it make sense to market your listings? Do those free web sites (like Craigslist) really work.
You can tell with good web traffic … (0 comments)
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marketing: Remote Hosted Virtual Tours - 12/17/07 06:22 AM
There is something called a remote hosted virtual tour. It sounds worse than it is, and it important to know that it can be done.
Suppose you want to have the virtual tour embedded on your own web site -- and not run in a pop-up window. The solution to this design … (4 comments)
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marketing: Looking for Suggestions on How to Build a Community Web Site - 12/07/07 06:18 AM
Has anybody built a community-based web site? Do you have any tips?
I am not looking for the technical information - not which program to use or HTML help. Rather, I am looking for suggestions on what to include in a county-wide or community web site. This is not my primary … (8 comments)
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marketing: Real Estate Blogs are Booming! - 12/02/07 11:24 AM
There is an interesting articles in today's Philadelphia Inquirer about real estate blogs.
Blogs have several advantages over traditional Web sites, according to Paul Chaney, who with Richard Nacht of Princeton's Blogging Systems published the book Realty Blogging in November 2006.
"Blogs provide an inexpensive and fast way to begin building … (6 comments)
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marketing: 10 Must-Haves for Your Real Estate Web Site - 11/30/07 01:04 PM
Here is an interesting article posted on RISMEDIA. I am going to quote one section that I think quite important the readers of my blog:
4. Provide compelling and relevant visual content.Prospective buyers want the most visual content they can get their hands on: multiple still photos, panoramic 360-degree views, virtual tours … (1 comments)
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marketing: Newspapers Dwindle, but This Means Opportunity for Agents - 11/16/07 06:55 PM
The dwindling importance of newspapers is another trend that is contributing to the increasing professionally created virtual tours to market real estate. Former newspaper readers are moving to a more photo friendly medium (the world wide web) with less limited space for photos as compared to traditional print advertisements. The opportunity … (1 comments)
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marketing: Virtual Tours Rent Properties Fast - 11/16/07 06:41 PM
I just picked this interesting comment off another website:
Not only do we get a tenant quickly with craigslist but the tenant usually calls to reserve the rental over the phone without asking to see the home because after seeing my full screen 360 tour they feel they can make their … (4 comments)
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marketing: With Rising Fuel Costs, You Can't Afford Not to Use Virtual Tours - 11/14/07 02:38 PM
Can you afford my virtual tour service?
I was talking to an agent today about it. She has a nice listing -- $225K -- that's about 15 miles from her office. We were discussing the trips - and how my brochure service on the virtual tour (which costs nothing additional) - could … (0 comments)
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marketing: Where Virtual Tours Should be posted on the web - 11/12/07 04:54 PM
In chatting with a local broker today, I realized that he did not know where or how to broadcast his virtual tours. He is using a "competitior" and the while the office is creating virtual tours, they are not posting them to other websites.
A virtual tour, after being created, should … (0 comments)
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marketing: Comparing Virtual Tour Costs vs. Traditional Marketing - 11/09/07 07:48 AM
Here's the latest marketing piece I have available about my virtual tour business:
Seems to me that most agents like comparisons (maybe because of the comps?) so I decided to use this layout for my agent prospects to use.
Virtual tours last 365 days ... how long does a classified ad … (4 comments)
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marketing: New Marketing Materials Just Take Time - 11/07/07 08:10 PM
I have been busy working on new marketing materials. This just takes time. Maybe it's a good thing the Eagles aren't doing that well this year. A little less TV time means I have a little more computer time.
Here's one of the brochure that I am ready to distribute, to … (6 comments)
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marketing: I Really Didn't Expect to be Posting Any More No-No Photos - 11/04/07 01:00 PM
Just when I thought it was over - that I'd be moving on to other things - and stopping the no-no photos, what shows up in my e-mail?
Yep.
You guessed it.
Another great no-no photo.
So I have to post it.
I love the towels hanging on the sink and the … (7 comments)
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marketing: A New Logo for My Virtual Tour Company - 11/04/07 10:28 AM
I finally have a new logo for my virtual tours company. Here it is:
it is certainly much different than my original "shaken house" design.
It will take some time to get this updated across my marketing materials -- from my web site to my handouts -- which include door hangers, flyers, … (2 comments)
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marketing: Now to Create Yes-Yes Photos for Agents - 11/02/07 11:55 AM
First, I admit this is just an attempt to meet more agents, make a positive impression, and to help them a bit -- so when they need a virtual tour, they'll think of me.
I am going to offer a business portrait service - 100% guarantee satisfaction -- for those agents … (9 comments)
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marketing: Yet Another Batch of the No-No Photos - 11/02/07 10:22 AM
Here is yet another batch of the no-no photos -- you know, photos being used to market a property ... that should be used:
Well, I AM glad this place has a stairs... but does it look like that brick wall is leaning?
A lovely stove in the corner, but should this … (9 comments)
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