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short sales: Short Sale 2.0
- 08/03/12 06:47 AM
A major shift is taking place in the way the massive log jam of distressed properties is being dealt with. Over the last couple of years, defaulting homeowners have become a protected class. I say this without intent to sound heartless, but I still believe in the basic tenet that you can't keep stuff you didn't pay for. Houses included.
Partly because we have a government today that seems to distrust successful businesses, and partly because the banks brought it on themselves, the government has been abusing the mortgage lending industry for years. Law suit after lawsuit, a public relations … (31 comments)
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short sales: Have you ever been to a retirement party for a Realtor?
- 07/01/12 11:23 AM
Seriously. I'm in the business 20 years and I have never even heard of one. I am a fun guy, so that can only mean one thing - no one ever retires from real estate. Is it because we love it so much, or that we can't?
There is a major flaw in our business model, in that each real estate agent is an independent entrepreneur, but even after 25 years, there is no value built that can be sold. Entrepreneurs retire when they sell their businesses. Without shareholder value, a business isn't really a business - it's a job.
Then … (16 comments)
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short sales: I'm hearing interesting things from all over the country...weigh in.
- 06/23/12 06:06 AM
Reports are pouring in and some patterns are emerging in Florida, Michigan, Illinois, Ohio, Maryland, Virginia, Colorado, New York, the Carolinas, Pennsylvania, California, and Washington. And that's just the people we've met with and spoken to in the last two weeks. Let me use this space to report what we are seeing and encourage everyone to weigh in.
Inventory shortages are a recurring theme, which of course means upward pressure on prices. Not a turnaround yet but a critical benchmark, because these things can cascade and create momentum. People experience or hear about a bidding war, and a sense of scarcity … (7 comments)
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short sales: Have You Ever Heard Of an Investor Open House?
- 02/25/12 01:37 AM
The most significant thing we’ve learned in the past year about capturing and servicing the residential investor market is how easy it is. It turns out that most of the things that work to build a book of business of home buyers and sellers also work when you apply them to build a book of investor clients. Those tried-and-true methods that our industry has perfected over the years produce great results with investors. You don’t need to learn any new marketing and sales techniques, just apply your existing skills toward a new audience.
I am going to dedicate this space over … (41 comments)
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short sales: How to Undermine the Housing Recovery for Fun and Profit
- 02/12/12 01:36 AM
First, force lenders to relax their standards in order to make everyone a homeowner, whether they have a down payment, good credit and a steady job - or not.
Once the loans start going bad because the people can’t pay, launch a massive PR offensive that casts defaulting borrowers as victims and banks as villains. Encourage more defaults in this way. Keep this going relentlessly for five years.
Launch a major legal and regulatory offensive to block foreclosures and encourage more borrowers to default by providing government mandated benefits if they do. Let the log jam of distressed properties pile up … (17 comments)
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short sales: "All Real Estate Agents Are The Same" - the consumer
- 01/31/11 09:38 AM
I just completed a video on the subject of Branding and Positioning that will be part of the Certification Course we are launching next month, but I had to share it here after reading Mark Walser's thoughtful post on the subject.
I am a big believer that one of the hardest things about this business is that we are considered "all the same" by the public. We sell the same product, charge similar fees, and mostly market ourselves the same way. Differentliation is almost impossible unless you have the chance to actually audition yourself, and how hard is that?!
I hope … (1 comments)
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A major shift is taking place in the way the massive log jam of distressed properties is being dealt with. Over the last couple of years, defaulting homeowners have become a protected class. I say this without intent to sound heartless, but I still believe in the basic tenet that you can't keep stuff you didn't pay for. Houses included.
;)
;)
