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marketing: What Isaac Newton knew about mortgage lending - 01/08/07 10:45 AM
This is an extract from a BloodhoundBlog post by Chicago-area Mortgage Planner Dan Green:I recently wrote about sub-prime loans for the first time in a long while because the sector should start taking more headlines in the papers.I'd hate for you to be unready for it, of course.  Sub-prime loans are a big part of mortgage lending."Sub-prime" is a broad-sweeping term for the large percentage of loans that won't get bought by the quasi-government agencies Fannie Mae and Freddie Mac.  The opposite of "sub-prime" is "conforming", as in: these loans conform to the guidelines set forth by Fannie Mae and Freddie … (0 comments)

marketing: Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests... - 01/06/07 08:32 PM
BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And — guess what? — our audience, by an overwhelming majority, consists of real estate professionals nationwide.
Here’s the bad news: If you have a real estate weblog, the chances are excellent that your objective is to attract interest from buyers and sellers in your local market. But — guess what? — your audience, by an overwhelming majority, very probably consists of real estate professionals nationwide.
Why should this be so?
There are three reasons:
First, the permanent audience for real estate weblogs consists of real estate professionals all … (2 comments)

 

Greg Swann

Phoenix, AZ

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