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agency: Increasing Your Value Propositon is NOT About Good Service - 08/18/06 02:13 AM
                        
What is value-proposition? It's what you do that's different/better than your competitors. So how is giving good service going to make your value any better than your competitors? It's interesting how much marketing in the real estate business is devoted to saying what nobody cares about wants to hear.
"Top-notch Service"
"We put YOU first"
"FREE! Market Analysis"
"First-Class Service"
"Two Realtors for the Price of One"
"I Sell More Homes in (Add your city name here) Than Anyone"
"Top 1% Internationally"
Any of this originality sound familiar? They should- they're plastered on bus benches and shopping carts in every city across the country. And, a side note- those 1980's … (4 comments)

agency: Home Inspectors Have an Impact on Your Business - 08/17/06 11:10 PM
Home Inspections at their best can save buyers (and sellers) a lot of headache and frustration. A good home inspector will test the outlets and check for gas leaks and make sure there aren't any leaks coming from those old pipes in the basement. And by catching problems, and potential problems, people can negotiate to make sure everything is fixed, or at least disclosed before a buyer takes possession of a home.
At their worst, home inspections can cause a lot of fighting, stress, and court costs. Even a good home inspector will miss things on occasion, and the not-so-good ones will miss … (3 comments)

 
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Greg Tracy

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