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service: Increasing Your Value Propositon is NOT About Good Service - 08/18/06 02:13 AM
What is value-proposition? It's what you do that's different/better than your competitors. So how is giving good service going to make your value any better than your competitors? It's interesting how much marketing in the real estate business is devoted to saying what nobody cares about wants to hear.
"Top-notch Service"
"We put YOU first"
"FREE! Market Analysis"
"First-Class Service"
"Two Realtors for the Price of One"
"I Sell More Homes in (Add your city name here) Than Anyone"
"Top 1% Internationally"
Any of this originality sound familiar? They should- they're plastered on bus benches and shopping carts in every city across the country. And, a side note- those 1980's … (4 comments)
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Greg Tracy
Salt Lake City,
UT
More about me…
BlueRoof.com
Office Phone: (801) 545-7373
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