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advertising: WIFM – What Your Clients are Listening To - 12/05/06 02:35 PM
My appreciation to Damion Flynn and the Active Rain community for the vote of confidence in this post for the AR Carnival. And congrats to the Big Dog (Broker Bryant) for this piece selected for the Carnival of Real Estate.
I don't know of one real estate agent, Realtor or business person that advertises being untrustworthy, dishonest, unreliable, or the worst. Please send me the link if you find one.
So with that in mind, let’s return to ads, advertising, and branding. I noticed a couple of comments on my carnival post that supported placing ads with lots of features. This in … (1 comments)
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advertising: Holy Cow - Thanks for the Response - 12/01/06 11:52 AM
Thanks for all the valid comments to yesterdays post.
I still take exception to listing the house for the seller's ego. It makes more sense for the seller and your business to advertise in a way that you motivate the maximum numbers of buyers as possible to contact you.
This gives you the maximum return on your advertising investment and the more buyers you have contacting you the better resource you are for your sellers. In fact, if you work your business to develop a stable of buyers, you can tell the seller - we have ### of buyers in our data … (1 comments)
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advertising: Advanced Marketing – Don’t Advertise that House You Just Listed - 11/30/06 08:56 AM
What??!!! Don’t advertise my beautiful new listing, what are you, nuts?
The questions are: what are you advertising, what is the goal of your advertising and how productive is your advertising. Let’s take a look at the existing, traditional logic behind why we advertise a listing the way we do.
Clients expect it, we do it for them. They have a misunderstanding that placing ads in newspapers or online with a long list of features will help to sell their house. Nothing could be further from the truth. In fact, advertising their house in the traditional way may delay the sale and … (36 comments)
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