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women homeowners: Niche Marketing Provides Significant Return on Investment - 07/30/09 03:50 PM
North Ameican Women-to-Women Network My partner, Ginny Mees, is keeping me very busy these days. As the "tech guy" for Harper Mees & Associates (residential real estate team in Danville, California) part of my job is Internet marketing, web design and maintenance, and keeping up with the evolution of technology.
In February of this year, Ginny launched www.WomenHomeowners.com, a site and network focusing on independent women homeowners. It wasn't 6 weeks before we realized that the Wordpress platform wouldn't meet her needs, so we stopped all promotional activities and rebuilt the site.
We managed to get it relaunched just before the … (0 comments)
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women homeowners: Women Homeowners' Niche Gets National Attention - 07/25/09 10:08 AM
Realtor Magazine Features Women Homeowner Niche The July issue of Realtor magazine focuses on niche marketing. Ginny Mees and her North America Women Homeowners Network is featured in that article. Independent women represent the second largest demographic of homebuyers in North America. Women also account for over 52% of real estate brokers in the U.S as well as 72% of all full time real estate agents. Women also control over 90% of all home purchasing decisions and will soon control over 50% of all wealth in the U.S. \ In her 10 years as a Realtor, Ginny noted that women were … (0 comments)
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