Carpenter Farm Supply for a story on CaryCitizen. Photo by Hal Goodtree.
Good Pictures Get Reads
People tell me all the time that they look at the pictures first and then decide whether or not they want to read the story. Moral: good pictures increase engagement and duration (time on page).

The Easy Way: Buy Pictures for About a Buck

Everyone knows you can't steal pictures from the internet. Technically, maybe you can, but it's not a good idea. Many pictures have tracking codes and you're liable to get an unpleasant phone call.

I use iStockPhoto to get pictures for about a buck. Massive selection, good search engine, buy the smallest size for web use and sleep well at night.

The Easy Way: Flickr Creative Commons

You can't steal pictures from Flickr either. But many photographers list their pictures as available for use with a link and credit. It's called a Creative Commons license.

To find these pics, search for a subject on Flickr. When the results are returned, clicked on "Advanced Search" (upper right). You'll see a whole page of options.

Scroll down to the bottom. Check off "Creative Commons." Presto! You'll see all the pictures that match your search and which are licensed for Creative Commons usage.

Here's a whole collection of stories on CaryCitizen where we got a picture from Flickr using a Creative Commons license:

http://www.carycitizen.com/?s=creative+commons

Take Your Own Pictures

You don't need a fancy camera to take good pictures. You do need a decent eye, steady hands and the ability to edit your shots. Here is a collection of pictures I took with my iPhone to prove that good pictures can be had from mobile phones:

iPhone Moments Set

Point-and-shoots can take good pictures as well: Here are some pictures taken with a Canon A400 filtered for "interestingness:"

http://www.flickr.com/cameras/canon/powershot_a400/

Of course, DSLRs take great pictures. They have larger, more sensitive imaging areas than cheaper cameras and the significant advantage of great lenses.

A mid-priced DSLR will run you $1000-1500 but a used camera can be found on eBay for around $500.

Hire Someone

Lots of good photographers in your neighborhood probably willing to work for $25-50. Search Flickr in your area. Find someone you like. Make 'em an offer.

Make sure you ask beforehand to get a CD of all the images from the shoot and the right to use them for your business. That's what we offer. Call us.

Worth It?

Good pictures make all the difference in how people perceive your website, your brand and, ultimately, you as a service provider.

 

 


Definition: Brand
06/01/2010
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Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap. Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York… more
New Site: Olive Chapel Park
05/27/2010
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Apex. NC – This is another website project from our friends at LiveOak Homes. Olive Chapel Park is a new neighborhood off Highway 55 just north of the center of town. Something Different We took a non-traditional approach for this site,… more
Video 53 Times More Effective Than Traditional SEO
05/17/2010
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Cary, NC – Three years ago, I inadvertently discovered that video can jump a client to the top of search in a crowded infospace. Now, RISMedia has put a number on the advantage: 53 times more effective than traditional SEO. The Facts.. more
Writing a Real Estate Posting
05/12/2010
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Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post. Basic Guidelines for a Real… more
Web Trend for 2010: Blog Sites
01/18/2010
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Cary, NC – We try to overhaul our website once a year. Wipe the slate clean a tell our story without any preconceptions. This year, we decided to go with a blog site, a CMS powered by WordPress. The advantages are easy to enumerate: Low… more
Intro to Video Blogging
06/15/2009
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Summary of my presentation on videoblogging at WordCampRDU this weekend at NCCU.   1. WORDPRESS & VIDEO The most basic question about video blogging might be: how do I get my video content into my blog? We recommend: Video   —>   YouTube —… more
WordCamp RDU This Saturday, 6/13
06/09/2009
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Sharpen your blogging skills and rub shoulders with the Triangle's social media elite. Sign up now for WordCampRDU this Saturday 6/13 at NCCU in Durham. $25 in advance - no tickets sold at the door. Beginner and Advanced tracks. Keynote speaker… more
WordCamp RDU
05/19/2009
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Attention all bloggers: WordCamp is coming to the Triangle. Sharpen your blogging skills and meet other members of the NC business community at this all day event at NCCU in Durham on Saturday, June 13, 2009 Beginning and advanced seminars… more
J. Alane's Fine Lingerie
05/19/2009
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Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in… more
 
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Hal Goodtree - Web 2.0 for Business

Cary, NC

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Goodtree & Co., Inc.

Address: Cary, NC, 27513

Office Phone: (919) 389-0129

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