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advertising: Definition: Brand - 06/01/10 02:35 PM
Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap.
Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York Times and the NFL, here’s my take on brand.
What Is A Brand
A brand is the idea of your company.
It is not your product or service. It is your philosophy.
Brand Character
Brands are an embodiment of what you represent. Embodiment literally means turning something into a body, a person, a character.
Your brand character has the attributes … (4 comments)
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advertising: Advertising on MySpace - 10/07/08 01:21 PM
Both MySpace and Facebook have beefed up their offerings for advertisers. Today, we'll talk a little about M/S because it has the more robust interface.
First of all, you don't need a myspace account or a myspace profile to advertise. Even if you have a profile, you need to create a separate account for advertising. Ads can be targeted by geography, gender, age and interest.
As well, MySpace ads offer interesting stats, just what you'd expect from a Google company. But maybe the best feature is Build an Ad:
Build an Ad has an easy-to-use interface that offers a … (10 comments)
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advertising: What's a Landing Page? - 05/14/08 12:06 PM
Landing pages are mini-sites built around a specific search keyword or CPC campaign.
Here’s how a landing page works: let’s say you have a potentially lucrative niche product or service. You create a Google AdWords campaign to address your audience. Then you design a web page to turn your audience into buyers.
The following example is about healthcare but it applies equally well to real estate:
Southern Vascular Institute in Greenville, SC has a niche service they’d like to promote - they can treat uterine fibroids without traditional surgery.
Treatment of fibroids is a great example of a niche category. It’s … (4 comments)
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Hal Goodtree - Web 2.0 for Business
Cary,
NC
More about me…
Goodtree & Co., Inc.
Address: Cary, NC, 27513
Office Phone: (919) 389-0129
Email Me
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