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brand: Definition: Brand - 06/01/10 02:35 PM

Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap.
Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York Times and the NFL, here’s my take on brand.
What Is A Brand
A brand is the idea of your company.
It is not your product or service. It is your philosophy.
Brand Character
Brands are an embodiment of what you represent. Embodiment literally means turning something into a body, a person, a character.
Your brand character has the attributes … (4 comments)

 
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Hal Goodtree - Web 2.0 for Business

Cary, NC

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Goodtree & Co., Inc.

Address: Cary, NC, 27513

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