Real estate blog entries tagged with business by Hal Goodtree - Web 2.0 for Business (Goodtree & Co., Inc.)

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Home : Blogs : Hal Goodtree - Web 2.0 for Business : Hal's Blog : Tag "business"

business: Definition: Brand - 06/01/10 02:35 PM

Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap.
Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York Times and the NFL, here’s my take on brand.
What Is A Brand
A brand is the idea of your company.
It is not your product or service. It is your philosophy.
Brand Character
Brands are an embodiment of what you represent. Embodiment literally means turning something into a body, a person, a character.
Your brand character has the attributes … (4 comments)

business: Facebook Business Pages - 01/06/09 11:49 AM

Facebook is the new hot ticket in marketing. Previously, I rattled on about advertising on FB, but now let's talk about Facebook Business pages.
Facebook lets you create pages to promote your business. But the functionality is still pretty limited. Here's a synopsis of our experience with FB Business Pages.
PAGE OWNERSHIP - A DIFFERENT MODEL
Facebook specifically advises that business pages are to be a subset of profiles. That is, they frown upon creating two (or more) profiles (one for a biz and one for an individual). This runs against the model of other social networks including MySpace, YouTube and … (22 comments)

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Hal Goodtree - Web 2.0 for Business

Cary, NC

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Goodtree & Co., Inc.

Address: Cary, NC, 27513

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