facebook: What is Social Marketing? - 02/13/09 10:06 AM
Originally posted at Goodtree & Co :: Blog
Ever wonder about all the buzz surrounding Facebook, Twitter and other social networks as marketing channels? Here’s a brief summary.
The term “social marketing” dates from the 1970’s and originally defined a concept of using marketing for social good. Today, social marketing means employing user-generated channels on the internet to achieve business goals like reaching a broader audience and motivating action.
Social Marketing Channels
Here’s a quick run down of some popular social networks and how businesses are using them as marketing channels:
Facebook - Businesses can create pages, groups and ads. The … (8 comments)

facebook: Blog is a Dirty Word - 01/23/09 10:13 AM
 
We continue to install WordPress for clients at an ever increasing pace. But we stopped calling it a Blog.
Sure, the blogosphere gets bigger every year. The pool of experts continues to expand (you know you’re one if you read ProBlogger). But even more key, the pool of non-experts is really taking off.
Two things are widening the audience for blogs:
Better options for integrating blogs into web pages and social sites “Subscribe by email” Better Options
Back in the day (last year), you could re-publish your blog as html, allowing you to place it on a web page. Now, … (3 comments)

facebook: Facebook Business Pages - 01/06/09 11:49 AM

Facebook is the new hot ticket in marketing. Previously, I rattled on about advertising on FB, but now let's talk about Facebook Business pages.
Facebook lets you create pages to promote your business. But the functionality is still pretty limited. Here's a synopsis of our experience with FB Business Pages.
PAGE OWNERSHIP - A DIFFERENT MODEL
Facebook specifically advises that business pages are to be a subset of profiles. That is, they frown upon creating two (or more) profiles (one for a biz and one for an individual). This runs against the model of other social networks including MySpace, YouTube and … (22 comments)

facebook: Facebook: Re-blogged - 11/24/08 08:18 AM
More evidence that FB is the topic du jour.  My tutorial about advertsiing on Facebook was reblogged here -
http://activerain.com/blogsview/803716/Advertising-on-Facebook
Thanks to Mike Jaquish for the heads up.
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Off-topic: I'm not so sure about the AR policy of penalizing points for posts under 50 words. I think the opposite might be a better strategy ;)
I guess I'll just prattle on for a bit so the robots know for sure that I'm firing up a quality post. There, that should do it.
 
… (1 comments)

facebook: Advertising on Facebook - 10/14/08 03:27 PM
Our roads and bridges may be crumbling, but our information infrastructure is growing like kudzu. One of the most interesting new developments is the expansion of advertising opportunities on Facebook.
THE FIRST STEP The first thing to do if you want to advertise on Facebook is get yourself a profile. It's free. Ads are used to promote Facebook Pages. Pages are associated with your profile. You can build an unlimited number of pages on Facebook. But you can only have ONE profile. The rules and regs are very specific. You cannot create a second identity for your business.
MAKING AN AD … (24 comments)

 
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Hal Goodtree - Web 2.0 for Business

Cary, NC

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Goodtree & Co., Inc.

Address: Cary, NC, 27513

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