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social media: New Site: Olive Chapel Park - 05/27/10 01:52 PM

Apex. NC – This is another website project from our friends at LiveOak Homes. Olive Chapel Park is a new neighborhood off Highway 55 just north of the center of town.
Something Different
We took a non-traditional approach for this site, avoiding the usual MLS hassle and building the entire site with WordPress. We made ‘posts’ for each property in the development and took unique pictures in each home.
Goodtree & Co. also adapted the WordPress theme (code and design) and did all the copywriting and photography.
Something Extra
In addition to satisfying all the needs of search, we were … (2 comments)

social media: Writing a Real Estate Posting - 05/12/10 03:48 PM

Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post.
Basic Guidelines for a Real Estate Post Write proper sentences - Be grammatical. Proof-read to make sure you didn’t make any errors. Avoid all-caps, abbreviations, exclamation points and ellipses. Sell it – Tell the reader about the charms of this particular property. A real estate post is most effective if it is more than a laundry list of attributes. Use bullet points - … (5 comments)

social media: A Good Example of Why Twitter is Important - 12/23/08 03:56 PM
Last week, Scott Monty, the head of social marketing at Ford, conducted an impromtu Q&A with Ford CEO Alan Mulally on Twitter:
Twitter Q&A with Ford's Mulally
The point is: Twitter can be a marketing channel to your online friends. Ever use your status message on Linked In or Facebook to convey marketing info to your peeps? Same thing, but more universal. You can configure Twitter to feed many of the most popular social networks including FB and blogs.
Warning: with the increasing popularity of Twitter, it's inevitable that some genius will start using it as a spam channel. You can … (4 comments)

social media: Facebook: Re-blogged - 11/24/08 08:18 AM
More evidence that FB is the topic du jour.  My tutorial about advertsiing on Facebook was reblogged here -
http://activerain.com/blogsview/803716/Advertising-on-Facebook
Thanks to Mike Jaquish for the heads up.
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Off-topic: I'm not so sure about the AR policy of penalizing points for posts under 50 words. I think the opposite might be a better strategy ;)
I guess I'll just prattle on for a bit so the robots know for sure that I'm firing up a quality post. There, that should do it.
 
(1 comments)

 
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Hal Goodtree - Web 2.0 for Business

Cary, NC

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Goodtree & Co., Inc.

Address: Cary, NC, 27513

Office Phone: (919) 389-0129

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