RainCamp - Day 2 - 04:00 hours - Need Blogging Ideas? - 05/25/11 03:40 PM

Coming to you live from the front row at RainCamp, it's your faithful blogger Celeste from Happy Grasshopper, the home of referral and relationship marketing, sharing Steve Shatsky's awesome presentation.  If you're here, come say hi at the break!
Steve Shatsky is speaking this afternoon at RainCamp Dallas about focusing your content and making stronger connections - Check out Steve's blog here: http://activerain.com/homesalesremedy
Below is a huge list of topics and people that you can focus content on and about.  Every post that you write shouldn't be just buyer or seller focused.  Use audience specific posts to build relationships with … (9 comments)

RainCamp - 03:00 - Laying Out Blog Post and Adding Cools Pics, Video, and Maps - 05/25/11 01:51 PM
These notes are from Bob Stewart's presentation at RainCamp and have been created, literally, as he's speaking.  That means you MUST ignore the occasional typo.  Deal?  He starts by saying:
Have a messy blog?  Have a boring one?  Here's some help!!!
First things first:
Use Paragraphs!!! Please do us a favor and make it easy to read.  I would add that lists are a great way to communicate quickly and efficiently as well. Align Your Images and Add White Space -After you upload your images and set the title and description, click on the the appearance tab and add an Alignment … (31 comments)

RainCamp - 02:00 - Bob Stewart on How to Get Found on the 1st Page of Google - 05/25/11 12:53 PM
When you are writing a post for consumers - you have to follow these things to get found on Google and other search engines:
Use 200-500 Words(There is a really high correlation between the number of words on a page and the bounce rate - KEEP IT SHORT, break it into several posts) Pick a Keyword Phrase for titleThis is probably the most important part of your blog.  Search engines don't care about catchy-ness.  They care about keywords.**Tip - Use Google wonder wheel for this.  Do a Google search for a keyword that your post is about - look in the … (19 comments)

RainCamp - Day2 - 01:00 - Bob Stewart on Hit Router and AR University - 05/25/11 12:09 PM
ActiveRain University
Bob starts by addressing some of the recent staffing changes and announces that AR University is on hold this week, but will be back next week - and Bob will be your teacher!
They are going to be working on creating some new classes and may have some members start teaching some of the classes as well.  I think this is a great idea.  If you want to take a few classes you can find them at http://activerain.com/university
 
Hit Router
This is really interesting.  If you haven't set up your hit router - finish this paragraph and then … (35 comments)

RainCamp - 08:00 - Bob Stewart - 5 Steps to a Successful Blog - 05/24/11 05:30 PM
Bob Stewart shares a preview of what we will learn tomorrow at RainCamp Dallas!
 
Support - Have you abandoned your blog? One reason is because you may have typed into a void - AR provides an audience, that helps you grow and get started. Community - If you are a local business, blogging about local events, subdivisions, neighborhoods, and local business is a must do.  People searching for communities and subdivisions close on homes faster than other leads."If you can help a small business show up for their business name or business keyword in Google because you blog about them … (2 comments)

RainCamp 07:00 - Nick Taylor - Getting More Results on Zillow - 05/24/11 05:04 PM
Want more success with Zillow?  Here is what Nick Taylor has to say.
Step 1: Activate Your Free Profile - if you don't, Zillow won't know to add you as the listing agent to your property.  If you do this, you will be featured as the top buyer's agent on the property.
Step 2: Get Client Reviews -Consumers can see all of the reviews you have gotten - Zillow reviews every review that comes in and weeds out fake or slanderous reviews. "Tip- send your review page to your clients and ask for a review - buy them a cup of … (8 comments)

RainCamp Dallas 05:00 - Branding with Kevin and Fred from Group 46:10 - 05/24/11 04:06 PM
Kevin and Fred are known as the flip flop guys.  They realized they wanted to be a brand, not just 2 guys.  They wanted to be something bigger than just themselves.  They also realized that they needed to be creative in 2008.  The market was down and traditional methods weren't working.  They were casual guys, who cared about helping people and found their branding from exactly who they were.
Kevin and Fred work in the outback -here is how:
Build foundations - then get creative Create a strong mission which will help direct every decision that you make - theirs: To … (3 comments)

RainCamp Dallas - 04:00 hours - Niki Parekh shares recent survey results - 05/24/11 01:12 PM
What Niki Parekh has learned in his last month at Active Rain:
You may have participated in the survey they recently ran, here are some results from the questions they asked:
Who are the customers?50 to 60 years old, 5-10 years of real estate experienceBelieve in the power of Social MediaDIY - PioneersTech Savvy, not EXPERT What does AR do well?CommunityKnowledge?InformationAgent Referrals/Relationships What does AR need to improve?DowntimeTraining/EducationStabilityService What does ActiveRain mean to you? MembersCommunityFriendshipSupport with Building a Business "Long-term success is 100% aligned with willingness to refer others!"  -- AR users are extrememy willing to refer others to AR. Another … (6 comments)

Raincamp Dallas - 01:00 hours - Brad Andersohn of Zillow on Prospecting - 05/24/11 12:20 PM
Just finished listening to Brad Andersohn from Zillow.com speak to RainCamp on how to acheive your financial goals.
He started by dating himself explaining that the first time he heard the following, it was from Mike Ferry, Tom Ferry's father.  "The National Association of Realtors reports on average it takes 35 contacts to get 1 appointment, and 4 appointments to close one sale," Brad followed that up by saying he felt that an extremely conservative estimate.
He then began to help us understand and apply that statistic by asking us to answer these 7 questions:
What is the average sales price … (9 comments)

Raincamp Dallas - 00:00 hours - 05/24/11 10:04 AM
Getting ready to meet some great agents, learn some great tips, and hear more about how we can help more agents grow their sphere and get more referrals.  Just shared a cab with AR's new CEO Niki Parekh and found out how passionate he is about customer service and technological advancement for the community.
I'm the one in the Happy Grasshopper green dress - if you are a Happy Grasshopper customer or have ideas on how we can improve our email marketing service or build better technology that will help you get more done faster - flag us down - we … (3 comments)

Disappointed With Your Sphere of Influence Efforts? - 05/09/11 08:37 PM
I recently caught up with Jennifer Allan-Hagedorn, real estate trainer and author of Sell With Soul.  She gave me the inside track on Prospect with Soul for Real Estate Agents and shared her feedback about Happy Grasshopper's automated email marketing services.  (For the full interview, click here.)
Celeste: In your book, you talk a lot about “sphere of influence”, what exactly does that term mean to you?
Jennifer: "Sphere of Influence" is quite a catch-phrase in the real estate industry.  Most agents and trainers assume it to mean "everyone you know," although some think of their sphere as only their "friends, … (15 comments)

Email Newsletters - When to send? - 05/09/11 03:55 PM
Every month, hundreds of new Realtors sign up for Happy Grasshopper's email newsletter real estate marketing campaign. Since being featured in the "Cool Tools" section of April's Realtor Magazine, we now have over 1,000 agents and brokers using our service.I love to speak with new customers and hear comments like "How'd you do that?", "I can't believe the response" and my personal favorite "You guys are AMAZING!". Many of our users also send an email newsletter and are looking for ways to get better results.  Many have asked:
"What's the best time to send my email newsletter?"There are a lot of … (6 comments)

Do your clients testimonials have Reach? - 05/03/11 10:44 AM
I am always searching for great tools to share that save time.   My philosophy on technology is that it should shorten your work day, not add more tasks to your to do list.
ReachFactor.com is definitley my kind of technology.  They offer the easiest way I've ever seen to engage with past clients, collect testimonials from them and spread their kind words about you around the web.  In addition they have some great tools for easily syndicating your properties.
I told Suresh I wish I could use their online survey and reputation tools for our referral marketing and email marketing services … (7 comments)

 
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Celeste Grupman

Tampa, FL

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Happy Grasshopper

Address: 500 Main St. Suite H, Safety Harbor, FL, 34695

Office Phone: (727) 533-5176

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