email: Skeptic to Evangelist: Chelsea Peitz is a Happy Grasshopper Believer - 02/27/14 02:00 AM
“I Have 100% Confidence In Happy Grasshopper.”
Those are the words of Chelsea Peitz, Director of Marketing forFidelity National Financial. Now one of Happy Grasshopper’smost ardent supporters and advocates, Chelsea wasn’t sure about us when she decided to try our Be Awesome With Email system back in the fall of 2013.
How It All Started.
Some things are just meant to be. Chelsea met Dan Stewart, Happy Grasshopper’s co-founder and fearless leader, last fall when he was in Phoenix making a presentation to some other fine folks (who are now HG customers, too). There was something, she says, about his affability and his absolute, rock-solid confidence in … (0 comments)

email: 2013 at Happy Grasshopper: A Year of Great Email! - 12/31/13 04:51 AM
Your customer database should be your most valued asset.  You can slice it and dice it in a million ways(maybe even a million and one), but there, sadly, is one part of it–a part that often sits there, glowing brightly like a neon sign on a roadside motel–that most people flat-out ignore.
We’re talking about people who know you, but who aren’t looking to buy from you right now.
There are all kinds of people who fall into this group. Your family, your friends, past customers, folks from the PTA or your kid’s soccer team, your referral partners … all of those people who, … (0 comments)

email: Getting Happy with The Geeky Girls! - 09/26/13 11:29 AM
Through our work, we're lucky enough to meet some pretty fascinating, impressive people. Sometimes--often, actually--those people become our customers and we all go on to write shared success stories.
For us, there are few better examples of people like that than Laurie Davis & Lisa Archer. They run a 28-member team for Keller Williams in North Carolina. They've been customers of Happy Grasshopper almost since we started, and they've become two of our strongest advocates. Together, they speak at real estate conferences and tech shows as The Geeky Girls. They share their wins and their failures, and talk with folks about … (6 comments)

email: Happy Grasshopper's Excellent Adventure - 09/19/13 08:06 AM
“Strange things are afoot at the Circle K.”
Whether or not you recall this quote from the super-duper 80s classic “Bill & Ted’s Excellent Adventure”, it kinda captures the spirit of what’s happening the spirit of what’s happening here at HGHQ (that’s Happy Grasshopper Headquarters for those of you playing along at home). While we wouldn’t necessarily classify our super-secret activities “strange”, per se, they’re certainly different and have got us more than a little excited.
Changes are a’comin’.
No, not to Happy Grasshopper. Why would we change something that we love and, more to the point, that YOU love? Nah. Happy Grasshopper will stay just … (8 comments)

email: Happy Grasshopper: You’re Not The Only One That Doesn’t Get It - 09/12/13 10:07 PM
We don’t get many complaints from our customers. That’s something we’re pretty proud of here at Happy Grasshopper. Happy customers getting great results are what drives us. There are some folks, however, that simply “don’t get it.”
Joe Lucci didn’t “get it”. Until he did.
Joe is a cool dude. Like many of our customers, he’s a REALTOR®. He’s also afinancial planner, helper of people, lover of beaches, and all-around good guy. Oh! And he’s a triple espresso man (so we know he’s serious). If you haven’t met or talked to him, you really should; he’s been in the business for more than … (7 comments)

email: The Proof Is In The Pudding - 08/28/13 12:36 PM
One of the most frequent questions we get at Happy Grasshopper is "WHY do your messages work so well?"
Given what's been drilled into people's heads forever and ever, ad nauseum, it's understandable that lots of folks wouldn't be able to "get it". How could something that wasn't branded to look like their website, didn't come loaded with symbols and widgets and testimonials, and didn't tell people how great their senders were at selling POSSIBLY work.
When people ask, we simply say, "Try it."
No fuss, no muss. If they don't like the service (which rarely happens) or it just doesn't … (7 comments)

email: Stop Sending ME Mail - 07/18/13 05:12 AM
Be human. That’s what everyone is talking about these days. Be authentic. Make your business about people. Find the human connections.
This idea, of course, isn’t rocket surgery. For most people, the notion of treating people like people, at the very least, SOUNDS like something that makes sense.
And yet.
So many, especially folks who are in sales professions (REALTORS, sure, and so many others), treat their customers, past clients and even their friends like sales targets. Don’t think that’s the case?
Let’s examine this.
Once or twice a month, Salesperson X turns to his lovely CRM and its sparkly drip … (35 comments)

email: Be AWESOME. - 06/05/13 12:45 PM
Team Happy Grasshopper has just returned from a terrific week in Fort Worth, Texas, where we took part at the inaugural session of REX Annual, a new breed of Real Estate conference sponsored by HousingWire.
Going into the event, none of use was quite sure what to expect, but coming out? The message was clear: no matter WHAT you’re doing in your business, be AWESOME at it. Otherwise, what’s the point?
Time and time again during the conference sessions, presenters talked about making sure that while it didn’t matter terribly what direction you wanted to take your business or via what … (16 comments)

email: The Sweet, Sweet Surprise of Marketing. - 05/16/13 01:48 PM
Is it frosting? Sprinkles? Cupcakes?
Nope (though we're totally into those things, too).
The super, delicious, calorie-free, super-duper surprise of successful marketing is ...
EMAIL.
“NO. WAY.” you say. “WAY!” we say.
It's true. The most successful agents in real estate--those that are making more than $100,000 per year--are spending their resources on email because it’s simple, it provides a gentle touch to their customers, and because it WORKS.
Maybe it’s time you served yourself another helping of email’s delicious goodness.
As it happens, we’ve got some thoughts about how you should slice it up (make sure you get the frosting … (7 comments)

email: Are you still @gmail - Time to Get Professional Email - Here's the Right Way - Part: 2 - 11/17/10 08:31 AM
If you are still using @aol, @yahoo, or @gmail for your professional email - it is time to go pro.  You look like an amateur, like you are uncommitted, like you are cheap, and you are losing out on the simplest form of branding going.
Sorry to be so harsh - but its true.  If you haven't already - here is how to get a professional email address for only $6 a year -
Are you still @gmail - Time to Get Professional Email - Here's the Right Way - Part: 1
Once you have your email set up.  You … (33 comments)