email marketing service: Are You Following Up - 08/21/12 01:47 PM
Is it ok to add someone to my automatic follow up campaign I just met?
The answer is yes and no.  Business relationships aren't built by collecting business cards at networking events and then immediately opting them in to your newsletter campaigns.  That being said, having an automated keep in touch program can be a good way to warm up contacts once you have properly introduced yourself.
Instead of just adding business cards to your shoebox,  try these steps for successfully following up when networking:
 
When you first meet someone at a networking event, try actually meeting them.  Instead of … (8 comments)

email marketing service: RainCamp Dallas - 04:00 hours - Niki Parekh shares recent survey results - 05/24/11 06:12 AM
What Niki Parekh has learned in his last month at Active Rain:
You may have participated in the survey they recently ran, here are some results from the questions they asked:
Who are the customers?50 to 60 years old, 5-10 years of real estate experienceBelieve in the power of Social MediaDIY - PioneersTech Savvy, not EXPERT What does AR do well?CommunityKnowledge?InformationAgent Referrals/Relationships What does AR need to improve?DowntimeTraining/EducationStabilityService What does ActiveRain mean to you? MembersCommunityFriendshipSupport with Building a Business "Long-term success is 100% aligned with willingness to refer others!"  -- AR users are extrememy willing to refer others to AR. Another … (6 comments)

email marketing service: Raincamp Dallas - 00:00 hours - 05/24/11 03:04 AM
Getting ready to meet some great agents, learn some great tips, and hear more about how we can help more agents grow their sphere and get more referrals.  Just shared a cab with AR's new CEO Niki Parekh and found out how passionate he is about customer service and technological advancement for the community.
I'm the one in the Happy Grasshopper green dress - if you are a Happy Grasshopper customer or have ideas on how we can improve our email marketing service or build better technology that will help you get more done faster - flag us down - we … (3 comments)

email marketing service: Disappointed With Your Sphere of Influence Efforts? - 05/09/11 01:37 PM
I recently caught up with Jennifer Allan-Hagedorn, real estate trainer and author of Sell With Soul.  She gave me the inside track on Prospect with Soul for Real Estate Agents and shared her feedback about Happy Grasshopper's automated email marketing services.  (For the full interview, click here.)
Celeste: In your book, you talk a lot about “sphere of influence”, what exactly does that term mean to you?
Jennifer: "Sphere of Influence" is quite a catch-phrase in the real estate industry.  Most agents and trainers assume it to mean "everyone you know," although some think of their sphere as only their "friends, … (15 comments)

email marketing service: Do your clients testimonials have Reach? - 05/03/11 03:44 AM
I am always searching for great tools to share that save time.   My philosophy on technology is that it should shorten your work day, not add more tasks to your to do list.
ReachFactor.com is definitley my kind of technology.  They offer the easiest way I've ever seen to engage with past clients, collect testimonials from them and spread their kind words about you around the web.  In addition they have some great tools for easily syndicating your properties.
I told Suresh I wish I could use their online survey and reputation tools for our referral marketing and email marketing services … (7 comments)