RECENT BLOG POSTS
Photoshopping listing photos is tricky in the real estate profession because you don't want to portray the home you are selling as something it is not.It's all about the original photos you take, as for example:1. Take MOOD shots rather than sterile looking ones. Wait for the right lighting.2. If...
05/28/2017
Today, I am going over my long list of what needs to come together for the 24th Annual Carmel Art Festival starting Friday, May 19 and running through May 21. As one of 3 organizers, we are double checking each other right now to make sure everything is ordered, done, etc. Such as:1. Tent, fence,...
05/16/2017
This is how I remember my mom, the early years:My mom did not have a washer and dryer, she "cooked" our wash in the basement with water heated from a wood stove. The clothes were dried in our back yard.My mom did not have a refrigerator until probably in the 60s.My mom did not have a bank account...
05/13/2017
 The hardest thing to do, I believe, is to critique oneself. Why? Well, you think you did such a fabulous job with something, and then realize you could have done so much more. Or you forgot something. Or you didn't take into consideration that others felt they should get credit/recognized as wel...
05/09/2017
Was just reading the contest entry by Barbara Todaro and then wrote a comment that, I realized, really should be the basis for my entry. Here's what I wrote on her blog:Barbara: I totally admire your dedication to your health and fitness. I'm all over the lot, used to go to the gym and thoroughly...
05/07/2017
This is a letter I just wrote to the publisher of the weekly Carmel Pine Cone newspaper, and I hope they print it in its entirety. This "granting" process (a city grant that covers its own use fees) was an arduous process, involving going in front of the City Council several times, and working wi...
05/04/2017
 My market isn't "hot" in the usual sense of the word. On the Monterey Peninsula it's all about the LOCATION. There are so many luxury estates for sale at many millions of dollars in Pebble Beach, for example,  and they don't fly "off the shelves".Even in Pebble Beach's surrounding cities such as...
04/24/2017
 Amazon found a "niche" and look at it now.Facebook found a "niche" and look at it now.Hella Mitschke Rothwell found a "niche" and look at me now.SAY WHAT?Not that I would compare my real estate brokerages to these giants - wish I could - but I do tend to think big so my "niche" is more "out of t...
04/10/2017
 HOT markets are mainly in larger metropolitan areas but that doesn't mean there aren't "flash points" in smaller areas. Here in northern or central California, that can be a place like Silicon Valley with good paying, high tech jobs or places like the beautiful Monterey Peninsula that is just a ...
04/07/2017
 The real estate profession is like no other, even though we like to compare ourselves with such professionals  as attorneys and, for some reason, doctors and dentists. Like us, they also deal with the public on a daily basis and work with highly confidential information. Like us, they are licens...
04/04/2017
Rainmaker
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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