Hi All

I am currently increasing marketing activities to manage more properties. The regular income stream more than helps support overhead and other ongoing expenses. I am trying to find post card vendors to have specific campaigns for property management. In checking, it seems like there are very few . Anyone have experience with or vendors they would care to recommend? Thanks.

ps - Here's a possible niche for you folks who provide marketing campaigns or post cards.

 

Dave Rosenmarkle

Broker/Owner Highland Realty

5317 Lee Highway

Arlington, VA 22207

www.HighlandAgents.com

davidrose@mris.com (703)538-2566

It's a great day to be of service to others!

******

Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved. -William Jennings Bryan

 

 

 

 

Clearly, everyone who has trouble making mortgage payments does not deserve a bail-out. But figuring out who does is proving to be tricky. So while the Obama administration scrambles to check the surge of middle-class foreclosures, many Americans will continue to complain that not enough is being done, that they have been left out. There is one community; however, that DOES deserve help, in a big way and soon – current era veterans who suffer from life-altering injuries connected to their military service. If the U.S. government fails to address their housing problems the heavy burden will bring down more of their families and strain the non-profits that strive to help them. Do we not have a moral duty to stop this humanitarian crisis?

Why have so many wounded veterans gotten into this trouble? Two problems stand out. First, they purchased homes with the reasonable expectation of remaining fully employed as military, or later, as civilians. Unfortunately, severe injuries changed their lives. Their civilian incomes are usually much less, and less certain, than prior military earnings and severe injuries and disorders can make steady jobs rare. Most wounded veterans do apply for compensation for their service-connected injuries. And this income might be viewed as the solution to their mortgage problems. But that would be a huge mistake. Government payouts are surprisingly modest - a veteran with spouse, a single child and a 60% disability rating receives only $1129 a month, and payments typically do not start until four to six months after a claim is filed with the Veterans Administration. Appeal a claim and the veteran gets back in line.

Hopefully, the U.S. government will eventually assist veterans who are struggling with unaffordable mortgages. But for now, they can only turn to veteran support organizations, non-profits who are currently facing a tough fund-raising environment. This means other Americans – individuals and businesses - need to step forward and help even more than in the past.

Rebuild Hope is one national non-profit that efficiently and effectively helps these veterans and their families. Its innovative financial support network enables individual Americans to assist e veterans who suffer from life-altering injuries AND unexpected economic problems that disrupt their efforts to build healthy and stable civilian lives. Rebuild Hope helps veterans create realistic budgets and make better financial decisions. Veterans display personal profiles and their needs on a website and donors easily make gifts online knowing that 100% of their donations are distributed to deserving families.

Families of men and women who have served in the regular military, Guard or Reserves since September 11, 2001 may qualify for assistance. Acceptance into the Rebuild Hope Program enables them to receive up to $3000 in aid over a 6 to 12-month period through the generosity of individual donors – like you - who gift through the Rebuild Hope network. Plus, they receive free financial counseling, coaching and referrals to experts who can assist them with consumer debt problems. To help more veterans keep their homes and transition to civilian life Rebuild Hope needs more help from other Americans. Make a gift through Rebuild Hope and spread the word about the one-of-a-kind network that makes it possible for Americans to take care of their own.

Here’s your chance to help: http://www.rebuildhope.org/

Thanks.

 

Dave Rosenmarkle

Broker/Owner

Highland Realty

Arlington, VA

703-538-2566

www.HighlandAgents.com

davidrose@mris.com

 

When a Buyer really should sue you…..

Having been in this business for many years, I never cease to be amazed at how cavalier some agents are with other people’s money and contract rights. It seems like another cycle of “sue-the-agent” for negligence and unprofessional conduct has begun with no less than four agents being successfully sued in the last six months in my market area.

Some agents, thankfully a minority, are more interested in closing the deal than preserving a buyer’s purchase considerations and in having a full understanding the condition of a property in which they are interested. Just like in the 2000-2005 market when certain agents counseled buyers to forego any home inspections to enhance their offer, in 2008 and 2009, we are seeing a resurgence of this approach in buying short sales and foreclosures – “since the foreclosing lender will only sell the property ‘in as-in condition’, if you make your offer contingent on any inspections, they will select another one, even for less money, when it does not include inspections.” Baloney.

Agents are being sued after the dream deal for a discounted property evolves into thousands of dollars of unexpected repairs before the property can be safely lived in. One recently sued agent received a call the day after closing to learn that water was pouring out of the living room ceiling from a burst pipe. Her response was – “Gee I’m really sorry, but you did sign the waiver acknowledging there could be problems….” $4,400 + attorney fees later and poorer, I think the agent may be wondering about her purchase advice.

When should you advise a purchaser to waive inspections? Never.

What advice do you provide to prospective purchasers about inspections? What if the buyer really wants the property and doesn’t want to do the inspections?

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

(703) 538-2566

davidrose@mris.com

www.HighlandAgents.com

 

Real Estate TV Show Update

Time goes by quickly! I mentioned in a blog last summer that we were starting to tape ½ hour TV shows for the Spanish Speaking community in Northern VA and wanted to provide an update. So far we have taped and broadcasted 12 shows on Channel 30, on the Cox Communication Cable Network that services much of Northern VA. The shows have received very good reviews by the local media critic and lots of positive feedback from the Spanish Community. Our general format is to feature community service providers, successful business owners, cultural event representatives and interspersed throughout – real estate related information - all for the Spanish Community.

It has been challenging. Sometimes the “talent” or guests cancel at the last minute, so you’re scrambling fill a 5, 7 or 10-minute segment. Sometimes the talent shows up not presentably dressed or guys with really shiny foreheads that they refuse to powder and end up looking like airport beacons…. Sometimes, though, we really make a difference in putting critically needed caregivers in touch with struggling families who needed help. We are particularly gratified when we receive that feedback.

Here’s my Coordinator and Program Host, Erika Echegaray:

Erika has done a fabulous job in mixing and matching guests to provide interesting perspectives and community service information. Erika is also a very talented Realtor. If you have a Spanish or English speaking client moving to our area, please keep her in mind. Although the primary purpose of the show has been to inform and assist the Spanish Community, we are also starting to experience real estate inquiries.

There are a myriad of details and considerations that go into producing a show for television and, if you want help or suggestions, feel free to get in touch. We expect to produce another 12 to 16 new shows for 2009. Our next taping is in February. If you are in the area, feel free to stop by and watch the show.

 

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

(703) 538-2566

davidrose@mris.com

www.HighlandAgents.com

 

Is there really any point to having a marketing plan?

Having been around this see-saw industry for just a few years less than blogger extraordinaire, Lenn Harley, I have seen more failed attempts at developing a meaningful, achievable and profitable plan than not. New and experienced agents, with the encouragement of their broker, start each year with a laundry list of all the proactive steps, mailings, networking ideas, calls, web sites, lead generation contracts, farming and the myriad of other ways to generate business. Plan lengths I have seen have varied from one page, to, literally, more than 75 pages.

Too often, however, well-intentioned brokers and agents get so caught up in developing the plan and systems to implement, that they lose sight of what is most important – doing the actual business of real estate – working with buyers and sellers. In their technologically sophisticated, erudite projections, they move away from the basics, immerse themselves in tracking all the required plan steps, input hundreds and thousands of data items in expensive industry software and, oftentimes, just barely make ends meet - if they do meet - after staff, marketing and overhead expenses are factored in.

There are many reasons that more than 90% of the agents leave this business every four or five years, but mostly, it’s because they have more expenses than clients. It really is true that if you fail to plan, you plan to fail, but – there is a balance. Yes, you have to have a plan and, just as important, a budget that you will stick to. I will never forget a conversation I had with a high income earner and successful agent back in 1990. Every January, he would take his wife to their favorite restaurant to celebrate his success for the previous year. After dessert, he would pull out a small notepad and write down three things: the amount of money he wanted to earn, the number listings he needed to take and, the number of buyers he wanted to work with over the next year. Those were his goals.

He then took a second sheet of paper and wrote down the steps he would take – every day – to meet his goals. That was his business plan. To this day, he continues to average between $175,000 to $200,000 per year, has one part-time assistant to do the paperwork, no expensive software (just uses Excel to track his business and expenses), no buyer/seller lead generation contracts, no team or other significant overhead expenses and, is very content with his business and income generated.

There are truly as many different ways to do this business as there are Realtors. You have to decide what the nature of your business will be and what level of consistent daily effort you are willing to put into it to succeed. So, do you really need to have a marketing plan? I think if you have measureable goals, a budget, personal discipline and a commitment to consistently apply yourself daily - in prospecting and providing quality service - the rest will follow.

What do you do best that helps you to succeed? If you have a marketing plan, what are the three most important elements? What is the best advice you could give someone just starting the business?

 

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

703-538-2566

www.HighlandAgents.com

davidrose@mris.com

 

New market, same old predators

A few days ago, one of my newer agents, James, came into the office beaming! He was so proud. He had taken steps to start his marketing campaign and drive clients to his front door, sorta.

With each new agent I recruit, I ask them to please check with me before spending their dwindling reserves or maxing out credit cards on marketing/advertising ploys that may or may not give a foothold on establishing a broader base of qualified prospects.

It seems that James had been miraculously found by one of the pay-per-click purveyors who guaranteed 1st-page-Google, a web page and lots of interested prospects for just $99 per month. James was beside himself and could not get the credit card out of his wallet fast enough.

James had 1st-page-Google for 3 days, a very bland ½-page site, no photo of himself, no MLS search capability and no prospects. Potential respondents had maxed out his available clicks in 3 days. James is locked into this contract for six months. For additional fees, (nearly doubling his costs) James can have his photo on the site and MLS search capability.

This is just one example of the technology predators who continue to make lots of money off our “independent contractors” who really don’t know what they “don’t know” about effective ways to build a business.

If you are a new agent, please don’t spend a nickel without checking with your broker or team leader.

If you are a new or seasoned agent, what are some of the worst marketing investments you have heard about or seen others purchase? If someone is new, but determined to have an individual web presence, what you recommend?

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

703-538-2566

www.HighlandAgents.com

davidrose@mris.com

 

Veterans Day

By Taylor Weinman

 

Representing the red white and blue

The colors of our flag stand out proud and true.

The white stars on blue background with red and white stripes

Remind me of these veterans, who all risked their lives.

Just so the people of the U.S. could all live in peace and be free

These are the heroes that represent you and me.

They stood up strongly, untied as one,

And kept up the fighting until they were done.

And although some have fallen, and lost their lives in war,

We pray for each one of them.

And now that their souls live on forever more,

Above in God's hands.

They watch over our nation,

And give us strength to triumph over others with strong anticipation.

So every year, when this day comes by,

Think of all the veterans that while fighting, had to die.

And remember that they were people With fire and passion embedded inside.

They die for this country, So remember and honor them with pride

 

To all Veterans - Thank you for your service.

Dave Rosenmarkle

United States Navy

1964-1967

 

As a Principal Broker, I regularly monitor state and local disciplinary proceeding to keep abreast of any trends or emerging  real estate  practice  areas that  are problems I should be aware of for my own company. Fortunately, my local Association (NVAR) has fairly reasonable folks serving on grievance and disciplinary panels. Unfortunately, that's not true in all jurisdictions.

The North Central Board of Realtors (Association) went out of it's way to either make an absurd example or to excessively punish one of their own for an offense that, by their own procedures, merited a much smaller consequence. The Realtor involved had violated some rules the year before and was fined and given a year's probation. Her Broker was fined also for lack of supervision.

Less than a year later, charges of rules violations were again made against this same Realtor. This time, she was alleged to have improperly input two listings into the Association’s multiple listing service (“MLS”) without the seller’s permission. According to the Realtor, the information was input by mistake by an office employee on Thursday and Friday, and the listings were removed on the following Monday after the mistake was discovered.

The Association conducted a hearing into the new allegations and the hearing panel found the Realtor guilty of violating the Association’s rules. She was fined $1500 and suspended 45 days from the MLS. This Realtor was also expelled from the Association and fined $5,000. Further, her expulsion had the effect of not allowing any other member of the brokerage to access the MLS until either the Association reinstated her membership or she left the brokerage.

After the Association upheld the hearing panel’s decision, the Realtor filed a lawsuit against the Association, alleging a denial of due process in the hearing conducted by the Association.

The trial court ruled in the Association's favor. Reason prevailed on appeal. The Court of Appeals of the State of Mississippi reversed the trial court. Looking at existing Mississippi law, the court found that while private organizations are generally free to discipline members who violate prescribed rules of conduct, private organizations must also describe possible punishments which can be imposed for various rules violations, in order to alert the member as to the possible punishments when he/she joins the organization and also avoid arbitrary disciplinary actions by the organization against its members.

The court ruled that the Association had not followed its own rules in disciplining the Realtor and so had acted arbitrarily, causing the court to vacate the discipline imposed on the Realtor by the Association. The Association’s rules require that the seller’s signature be obtained before a listing can go into the MLS. Since she had not obtained the seller’s signature for the listing that she submitted to the MLS, she was subject to the discipline contained in the Association’s rules. While the court found some conflict in the Association’s rules and procedures, the main focus of the Realtor's challenge was Sections 7 and 9 of the Association’s rules.

Section 7 set forth a potential disciplinary path for repeat offenders. Section 7 states that a warning is appropriate discipline for a first offense, and a second offense warrants a fine as well as an appearance by the participant before the MLS Committee. A third offense can result in a $100 fine and 60-day suspension; a fourth offense in a four month period should result in a 60-day suspension....

I am grateful that the Realtor had the tenacity and resources to challenge the egregious treatment by her Association. I hope this ruling will cause other association disciplinary panels to more equitably consider their rulings and responses to Realtor mistakes. Yes, this Realtor made some mistakes and is responsible and accountable for her actions, but there needs to be fairness in applying remedies to acts of real estate that do not conform to published standards.

  • What's your take?
  • If you serve on a disciplinary panel, what else might you have proposed?
  • Is this a more widespread problem with the skills and attitudes of people who serve on grievance and disciplinary panels?
  • Rather than who chooses to volunteer, should there be more measured criteria for people who serve on these very important panels?
  • Should standards be developed to assess Realtor performance on disciplinary panels that must be reviewed prior to being reappointed for successive terms?

Sorry for the long post, but this is important and affects all of us.

 

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

(703) 538-2566

davidrose@mris.com

www.HighlandAgents.com

 

 

 

 

Well, we went and done did it! After 6 months of classes and another 6 months of planning, biting nails and snapping at anyone who dared walk by, we planned, produced and taped our first two television shows. They are now in edit and, like an expectant father; I am having difficulty waiting for the final results, an airing of our first two segments – “Living and Enjoying Life in Northern VA”. These shows will air beginning in mid-July on Channel 30, the Fairfax, VA foreign language public access channel.

If you recall, many blogs back, I decided to participate in the growing housing market for Spanish-speaking individuals and families. So I did what any hungry broker would do, I hired four Spanish-speaking Realtors. I also decided at that time to move in a new direction for us and have a television show that addressed issues and information for the Spanish-speaking community in Northern VA.

If you have your own show or are in the midst of planning one, what ere some of the hurdles you had to overcome to get on the air?

Whether or not you have a show currently, what community or real estate topics would you suggest? There is a lot of information to share about getting to this point and, I will do just that in future blogs.

Dave Rosenmarkle

Broker Owner

Highland Realty

Arlington, VA

(703) 538-2566

davidrose@mris.com

www.HighlandAgents.com

 

by Janis Wilson

 

A mother sat there with her little child. She was so downcast, so afraid that it should die! It was so pale, the small eyes had closed themselves, and it drew its breath so softly, now and then, with a deep respiration, as if it sighed; and the mother looked still more sorrowfully on the little creature.

Then a knocking was heard at the door, and in came a poor old man wrapped up as in a large horse-cloth, for it warms one, and he needed it, as it was the cold winter season! Everything out-of doors was covered with ice and snow, and the wind blew so that it cut the face.

As the old man trembled with cold, and the little child slept a moment, the mother went and poured some ale into a pot and set it on the stove, that it might be warm for him; the old man sat and rocked the cradle, and the mother sat down on a chair close by him, and looked at her little sick child that drew its breath so deep, and raised its little hand.

"Do you not think that I shall save him?" said she. "Our Lord will not take him from me!"

And the old man--it was Death himself--he nodded so strangely, it could just as well signify yes as no. And the mother looked down in her lap, and the tears ran down over her cheeks; her head became so heavy--she had not closed her eyes for three days and nights; and now she slept, but only for a minute, when she started up and trembled with cold.

"What is that?" said she, and looked on all sides; but the old man was gone, and her little child was gone--he had taken it with him; and the old clock in the corner burred, and burred, the great leaden weight ran down to the floor, bump! and then the clock also stood still.

But the poor mother ran out of the house and cried aloud for her child.

Out there, in the midst of the snow, there sat a woman in long, black clothes; and she said, "Death has been in thy chamber, and I saw him hasten away with thy little child; he goes faster than the wind, and he never brings back what he takes!"

"Oh, only tell me which way he went!" said the mother. "Tell me the way, and I shall find him!"

"I know it!" said the woman in the black clothes. "But before I tell it, thou must first sing for me all the songs thou hast sung for thy child! I am fond of them. I have heard them before; I am Night; I saw thy tears whilst thou sang'st them!"

"I will sing them all, all!" said the mother. "But do not stop me now--I may overtake him--I may find my child!"

But Night stood still and mute. Then the mother wrung her hands, sang and wept, and there were many songs, but yet many more tears; and then Night said, "Go to the right, into the dark pine forest; thither I saw Death take his way with thy little child!"

The roads crossed each other in the depths of the forest, and she no longer knew whither she should go! then there stood a thorn-bush; there was neither leaf nor flower on it, it was also in the cold winter season, and ice-flakes hung on the branches.

"Hast thou not seen Death go past with my little child?" said the mother.

"Yes," said the thorn-bush; "but I will not tell thee which way he took, unless thou wilt first warm me up at thy heart. I am freezing to death; I shall become a lump of ice!"

And she pressed the thorn-bush to her breast, so firmly, that it might be thoroughly warmed, and the thorns went right into her flesh, and her blood flowed in large drops, but the thornbush shot forth fresh green leaves, and there came flowers on it in the cold winter night, the heart of the afflicted mother was so warm; and the thorn-bush told her the way she should go.

She then came to a large lake, where there was neither ship nor boat. The lake was not frozen sufficiently to bear her; neither was it open, nor low enough that she could wade through it; and across it she must go if she would find her child! Then she lay down to drink up the lake, and that was an impossibility for a human being, but the afflicted mother thought that a miracle might happen nevertheless.

"Oh, what would I not give to come to my child!" said the weeping mother; and she wept still more, and her eyes sunk down in the depths of the waters, and became two precious pearls; but the water bore her up, as if she sat in a swing, and she flew in the rocking waves to the shore on the opposite side, where there stood a mile-broad, strange house, one knew not if it were a mountain with forests and caverns, or if it were built up; but the poor mother could not see it; she had wept her eyes out.

"Where shall I find Death, who took away my little child?" said she.

"He has not come here yet!" said the old grave woman, who was appointed to look after Death's great greenhouse! "How have you been able to find the way hither? And who has helped you?"

"Our Lord has helped me," said she. "He is merciful, and you will also be so! Where shall I find my little child?"

"Nay, I know not," said the woman, "and you cannot see! Many flowers and trees have withered this night; Death will soon come and plant them over again! You certainly know that every person has his or her life's tree or flower, just as everyone happens to be settled; they look like other plants, but they have pulsations of the heart. Children's hearts can also beat; go after yours, perhaps you may know your child's; but what will you give me if I tell you what you shall do more?"

"I have nothing to give," said the afflicted mother, "but I will go to the world's end for you!"

"Nay, I have nothing to do there!" said the woman. "But you can give me your long black hair; you know yourself that it is fine, and that I like! You shall have my white hair instead, and that's always something!"

"Do you demand nothing else?" said she. "That I will gladly give you!" And she gave her her fine black hair, and got the old woman's snow-white hair instead.

So they went into Death's great greenhouse, where flowers and trees grew strangely into one another. There stood fine hyacinths under glass bells, and there stood strong-stemmed peonies; there grew water plants, some so fresh, others half sick, the water-snakes lay down on them, and black crabs pinched their stalks. There stood beautiful palm-trees, oaks, and plantains; there stood parsley and flowering thyme: every tree and every flower had its name; each of them was a human life, the human frame still lived--one in China, and another in Greenland--round about in the world. There were large trees in small pots, so that they stood so stunted in growth, and ready to burst the pots; in other places, there was a little dull flower in rich mould, with moss round about it, and it was so petted and nursed. But the distressed mother bent down over all the smallest plants, and heard within them how the human heart beat; and amongst millions she knew her child's.

"There it is!" cried she, and stretched her hands out over a little blue crocus, that hung quite sickly on one side.

"Don't touch the flower!" said the old woman. "But place yourself here, and when Death comes--I expect him every moment--do not let him pluck the flower up, but threaten him that you will do the same with the others. Then he will be afraid! He is responsible for them to our Lord, and no one dares to pluck them up before he gives leave."

All at once an icy cold rushed through the great hall, and the blind mother could feel that it was Death that came.

"How hast thou been able to find thy way hither?" he asked. "How couldst thou come quicker than I?"

"I am a mother," said she.

And Death stretched out his long hand towards the fine little flower, but she held her hands fast around his, so tight, and yet afraid that she should touch one of the leaves. Then Death blew on her hands, and she felt that it was colder than the cold wind, and her hands fell down powerless.

"Thou canst not do anything against me!" said Death.

"But our Lord can!" said she.

"I only do His bidding!" said Death. "I am His gardener, I take all His flowers and trees, and plant them out in the great garden of Paradise, in the unknown land; but how they grow there, and how it is there I dare not tell thee."

"Give me back my child!" said the mother, and she wept and prayed. At once she seized hold of two beautiful flowers close by, with each hand, and cried out to Death, "I will tear all thy flowers off, for I am in despair."

"Touch them not!" said Death. "Thou say'st that thou art so unhappy, and now thou wilt make another mother equally unhappy."

"Another mother!" said the poor woman, and directly let go her hold of both the flowers.

"There, thou hast thine eyes," said Death; "I fished them up from the lake, they shone so bright; I knew not they were thine. Take them again, they are now brighter than before; now look down into the deep well close by; I shall tell thee the names of the two flowers thou wouldst have torn up, and thou wilt see their whole future life--their whole human existence: and see what thou wast about to disturb and destroy."

And she looked down into the well; and it was a happiness to see how the one became a blessing to the world, to see how much happiness and joy were felt everywhere. And she saw the other's life, and it was sorrow and distress, horror, and wretchedness.

"Both of them are God's will!" said Death.

"Which of them is Misfortune's flower and which is that of Happiness?" asked she.

"That I will not tell thee," said Death; "but this thou shalt know from me, that the one flower was thy own child! it was thy child's fate thou saw'st--thy own child's future life!"

Then the mother screamed with terror, "Which of them was my child? Tell it me! Save the innocent! Save my child from all that misery! Rather take it away! Take it into God's kingdom! Forget my tears, forget my prayers, and all that I have done!"

"I do not understand thee!" said Death. "Wilt thou have thy child again, or shall I go with it there, where thou dost not know!"

Then the mother wrung her hands, fell on her knees, and prayed to our Lord: "Oh, hear me not when I pray against Thy will, which is the best! hear me not! hear me not!"

And she bowed her head down in her lap, and Death took her child and went with it into the unknown land.

 

 

 

 

In respect and appreciation of Mother’s everywhere…..

 
 
Rainmaker_large

Dave Rosenmarkle

Arlington, VA

More about me…

Highland Realty

Address: 5317 Lee Highway, Arlington, VA, 22207

Office Phone: (703) 538-2566

Cell Phone: (703) 517-2748

Email Me



Links

Archives

RSS 2.0 Feed for this blog

Find VA real estate agents and Arlington real estate on ActiveRain.