business development: Do Internet Prospects really want to talk to you???? - 07/10/07 09:05 AM
As some of you know from earlier posts, I am always looking for magic bullets that will help generate more profitable business with less expense. Sometimes you really do need to invest some of that hard-earned cash in marketing and technology to position yourself to reap the benefits of innovation or, … (9 comments)
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business development: Here we go again....More money for leads for what results? - 07/04/07 05:49 PM
I just finished a 12-month contract with Lending Tree (RealEstate.com) buyer and seller "leads". For $299 per month, I was able to spin the roulette wheel and select up to 10 buyers or sellers to contact. When it was obvious someone was not a qualified "lead", Lending Tree was fairly reasonable … (11 comments)
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business development: Not in my neighborhood please……………………… - 03/22/07 11:47 AM
As reported by the Associated Press, The Happiest Place on Earth doesn’t want any new neighbors. The Walt Disney Co. has sued the city of Anaheim to stop the proposed construction of 1,500 condos, including several hundred low-income units, at the doorstep of Disneyland. Housing advocates say the units are … (2 comments)
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business development: Business Development Idea: Condemned Properties - 10/22/06 05:03 PM
Around the country, in most states, each county government has a Health Department. Typically, someone from the Health Department is contacted by a county property appraiser or a neighbor of a property that appears to have been abandoned or the current occupants have allowed the property to deteriorate to the … (1 comments)
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business development: Who’s watching your marketing and advertising dollars? - 10/18/06 01:38 PM
Who’s watching your marketing and advertising dollars? Lots of folks. The Internet is replete with literally thousands of businesses who compete for your hard-earned dollars with alluring promises to double your Internet hits, triple your ad responses and provide you with so much business that you are going to need … (19 comments)
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business development: How do you continue Real Estate services after a disaster or during a community "lockdown"? - 10/01/06 05:31 PM
Over the last decade we have seen some very devastating events from tornados to hurricanes to cities hiding in fear of being shot. I remember very well a few years ago in the fall of 2002, when we were going through the DC Area Sniper shootings. During a period of … (0 comments)
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business development: Client Follow-up Systems: What really works? - 09/30/06 07:06 AM
There is a thriving industry of people and organizations ready to sell you newsletters, flower seeds, magnets, coasters and just about anything else you can think of that your name and phone number can be stenciled or stamped on. Over the years, I have tried numerous things, but keep coming … (15 comments)
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business development: When does partnering make sense? - 09/29/06 04:49 PM
Have stumbled around the block a few times, I have mixed views on the value of having a business “partner”. Over the years, I have seen at least 35 or 40 partnerships explode or otherwise end nastily with hard feelings all around. Having been through it twice myself, I would … (3 comments)
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business development: Technology versus Paper! - 09/27/06 09:53 AM
Having stumbled my way around the block several times in trying to decide how and what parts of my business to automate, I have come to a few workable conclusions for me not to empty the bank account and still get the job done: It doesn’t all have to be automated. … (5 comments)
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business development: "Parking Lot Bailout!" - 09/23/06 09:38 AM
You are just returning to your office with your prospective buyers, Tom and Jill King. This was your first outing, you showed them eight properties in the price range and general areas in which they had expressed interest. Now, it’s time for the close. You think of your favorite Mike Ferry … (4 comments)
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business development: Appraisals Get Tough When Sales Slide - 09/17/06 05:18 AM
This is every agent's and seller's nightmare scenario: spend thousands sprucing home up, put it on the market, get an acceptable contract, find a new place to live, complete plans to re-enroll kids in new school, make arrangements to move and then the appraisal doesn't support the contact sales price! As … (6 comments)
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business development: New Agents: Influx or Glut?? - 09/17/06 04:59 AM
Despite what you read in the paper about the decline in overall market activity, new agents continue to come into our industry in record numbers. The number of real estate agents with active licenses is 120,141 in the Washington DC Metro Area! These people are surging into the field even though … (0 comments)
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business development: Spring Market: Boom or Bust? - 09/16/06 05:46 AM
Some industry journals have already started talking about the Spring 2007 market with predictions that range from a continued slow-down and lower prices to more bullish predictions with a retrun to houses selling hot off the griddle.
I agree the market is going to continue to improve, but I don't see … (0 comments)
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business development: Who's got the "BEST" approach to Newsletters???? - 09/14/06 05:27 AM
Has anyone recently compared newsletter sources? For starters, I am looking at Craig Forte's Service for Life newsletter and the newsletters from Resulti.
As I understand, Craig's whole take on the issue is that most people don't want to hear about real estate every month of their lives. They want … (7 comments)
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business development: Marketing Idea or Violation of RESPA? - 09/14/06 05:14 AM
There is a n on-going debate among colleagues about a marketing idea - 25% referral to a non-profit organization. Some say that since the payment comes off the top of our commission and goes directly to the non-profit, that you are not paying a referral fee to an unlicensed individual. … (4 comments)
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business development: Open House with a little different twist - 09/12/06 06:26 AM
I recently held an open house in the evening, from 5 to 7, on a listing tucked away on a side street. The only way people would know about the open was to have seen it on my site, or to follow the signs pointing in to the house.
… (13 comments)
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business development: Post Card Resources - 09/11/06 05:31 AM
A number of you have expressed interest in using post cards for business and sphere-of-influence mailings. Here are some sources and comments: 1. http://bpggraphics.com - email rhillier@bpggraphics.comThey do 40,000 full 2 sides colour 4-up cut and bundled in 100's for $995.Service is excellent. These cards are glossy and 110 stock. … (2 comments)
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business development: Why Classified Advertising is Essential to Your Success!! - 09/11/06 05:01 AM
While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (I.e. To get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different. … (2 comments)
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