marketing: Marketing Property Management Services - 06/13/09 10:59 AM
Hi All
I am currently increasing marketing activities to manage more properties. The regular income stream more than helps support overhead and other ongoing expenses. I am trying to find post card vendors to have specific campaigns for property management. In checking, it seems like there are very few . Anyone … (1 comments)
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marketing: Real Estate TV Show Update - 01/20/09 03:06 PM
Real Estate TV Show Update
Time goes by quickly! I mentioned in a blog last summer that we were starting to tape ½ hour TV shows for the Spanish Speaking community in Northern VA and wanted to provide an update. So far we have taped and broadcasted 12 shows on … (0 comments)
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marketing: Is there really any point to having a marketing plan? - 01/20/09 03:02 PM
Is there really any point to having a marketing plan?
Having been around this see-saw industry for just a few years less than blogger extraordinaire, Lenn Harley, I have seen more failed attempts at developing a meaningful, achievable and profitable plan than not. New and experienced agents, with the encouragement … (41 comments)
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marketing: Our First Television Show! - 07/01/08 01:14 AM
Well, we went and done did it! After 6 months of classes and another 6 months of planning, biting nails and snapping at anyone who dared walk by, we planned, produced and taped our first two television shows. They are now in edit and, like an expectant father; I am having … (29 comments)
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marketing: “Plowing” the competition underground - 10/23/07 12:48 PM
If you are a “farmer”, do you get annoyed when an outsider lists a home in a subdivision or area you would like to consider your turf? You’ve been sending out CMA’s and area sales data for months and then, they go and list their home with someone you know … (7 comments)
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marketing: Do Internet Prospects really want to talk to you???? - 07/10/07 09:05 AM
As some of you know from earlier posts, I am always looking for magic bullets that will help generate more profitable business with less expense. Sometimes you really do need to invest some of that hard-earned cash in marketing and technology to position yourself to reap the benefits of innovation or, … (9 comments)
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marketing: Here we go again....More money for leads for what results? - 07/04/07 05:49 PM
I just finished a 12-month contract with Lending Tree (RealEstate.com) buyer and seller "leads". For $299 per month, I was able to spin the roulette wheel and select up to 10 buyers or sellers to contact. When it was obvious someone was not a qualified "lead", Lending Tree was fairly reasonable … (11 comments)
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marketing: Business Development Idea: Condemned Properties - 10/22/06 05:03 PM
Around the country, in most states, each county government has a Health Department. Typically, someone from the Health Department is contacted by a county property appraiser or a neighbor of a property that appears to have been abandoned or the current occupants have allowed the property to deteriorate to the … (1 comments)
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marketing: Who’s watching your marketing and advertising dollars? - 10/18/06 01:38 PM
Who’s watching your marketing and advertising dollars? Lots of folks. The Internet is replete with literally thousands of businesses who compete for your hard-earned dollars with alluring promises to double your Internet hits, triple your ad responses and provide you with so much business that you are going to need … (19 comments)
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marketing: Problem Neighbor - 10/16/06 08:27 PM
As a listing agent, sometimes we play peacemaker and try to facilitate neighbor cooperation when something on the neighbor’s side of the fence may discourage buyers from seriously considering your listing for purchase. After all, the purchaser is not just buying a home, they are moving into a neighborhood that … (3 comments)
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marketing: Swimming Pools: Value Added?? - 10/16/06 11:20 AM
In Northern VA, swimming pools are most active late May through Labor Day. Then they spend the rest of the year collecting leaves, frogs and an occasional Labrador retriever in search of his next mallard. People who move here from Florida and California are always in search of the perfect … (11 comments)
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marketing: Guess who’s looking over & 2nd guessing your listing comments??? - 10/14/06 07:32 PM
Web Sites Gather Home Ratings from All Corners
If you have access to the Washington Post, today might be a good day to take a look at the real estate section. There is a huge article on one of the latest trends in consumer participation in the real estate market. On … (3 comments)
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marketing: Client Follow-up Systems: What really works? - 09/30/06 07:06 AM
There is a thriving industry of people and organizations ready to sell you newsletters, flower seeds, magnets, coasters and just about anything else you can think of that your name and phone number can be stenciled or stamped on. Over the years, I have tried numerous things, but keep coming … (23 comments)
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marketing: Who's got the "BEST" approach to Newsletters???? - 09/14/06 05:27 AM
Has anyone recently compared newsletter sources? For starters, I am looking at Craig Forte's Service for Life newsletter and the newsletters from Resulti.
As I understand, Craig's whole take on the issue is that most people don't want to hear about real estate every month of their lives. They want … (7 comments)
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marketing: Marketing Idea or Violation of RESPA? - 09/14/06 05:14 AM
There is a n on-going debate among colleagues about a marketing idea - 25% referral to a non-profit organization. Some say that since the payment comes off the top of our commission and goes directly to the non-profit, that you are not paying a referral fee to an unlicensed individual. … (4 comments)
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marketing: What's the best type of Newsletter to send out? - 09/13/06 04:37 AM
Over the years, I have tried a number of different newsletter formats and, my experience tells me that the format is less important than contact consistency. Industry surveys repeatedly say that people don't remember hearing from us until they have received 4 to 6 mailings. While the presentation, format and content … (1 comments)
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marketing: Prospecting Assertively by Email - 09/12/06 08:51 AM
A long-term client of mine received this email recently from another agent who would like to do business with her. She didn't mind the email approach, but, fortunately for me, she's not ready to change agents.
Hello,
A quick note here to let you know, that I have set some really big … (6 comments)
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marketing: Open House with a little different twist - 09/12/06 06:26 AM
I recently held an open house in the evening, from 5 to 7, on a listing tucked away on a side street. The only way people would know about the open was to have seen it on my site, or to follow the signs pointing in to the house.
… (13 comments)
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marketing: Post Card Resources - 09/11/06 05:31 AM
A number of you have expressed interest in using post cards for business and sphere-of-influence mailings. Here are some sources and comments: 1. http://bpggraphics.com - email rhillier@bpggraphics.comThey do 40,000 full 2 sides colour 4-up cut and bundled in 100's for $995.Service is excellent. These cards are glossy and 110 stock. … (2 comments)
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marketing: Why Classified Advertising is Essential to Your Success!! - 09/11/06 05:01 AM
While the goal of your classified ads is the same as the goal of your editorial-style direct response ads (I.e. To get prospects to pick up the phone and call you), the urgency of the prospects you will be attracting, and the way you must attract them, is somewhat different. … (2 comments)
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