Real estate blog entries tagged with marketing by Steven Holcomb, Esq.

Home : Blogs : Steven Holcomb, Esq. - BBA, JD, GRI : The Dallas Real Estate Rant by Steve Holcomb : Tag "marketing"

marketing: Fact or Fluff? - 06/13/07 12:55 PM

To begin, I want to apologize to my regular readership for the long delay in between blog posts. Thankfully my regular readership only consists of my wife and other close family member that I force to read my blog. Thankfully one of the reasons for my lack of posts is the continued … (1 comments)

marketing: Can I Give You the Shirt Off My Back...PLEASE? - 03/31/07 02:34 PM

I had to finally sit down and address one of my pet peeves in the real estate industry, but a little background first. I spent 5+ years in a mid-sized law firm litigating cases and negotiating various settlements in lawsuits. I quickly learned that negotiation is an art form and not a science, … (9 comments)

marketing: The Shelf Life of a Letter of Introduction - 02/12/07 09:42 PM

Last spring I put together a database of out-of-state owners of property in the Plano, Frisco and McKinney areas of North Dallas. I got a good response from the letter with several new investor clients, and a future listing from a client that decided it was best to wait a couple … (6 comments)

marketing: Let's Get Personal...Real Personal!! - 01/27/07 09:06 PM

When I first got into real estate I really struggled with an advertising campaign that would focus on my strengths but also address perceived weaknesses. As an attorney I assumed most people would assume my strengths in negotiation, legal knowledge, ability to handle complex closings, and the like.
I really wanted to … (2 comments)

marketing: Home Pricing in a Soft Market - 01/27/07 02:22 PM

This past fall in Dallas saw the market slow markedly and inventory rise as homes sat through entire listings without selling. Though I do not believe the slow down is permanent, rather more like it was catching its breath before a big spring, I did notice that a lot of agents … (0 comments)

marketing: The Secret to Success in Real Estate - 01/23/07 12:00 PM

Like me you probably hear lots of advertisements and infomercials where some man or woman in fancy clothes claims to have the "Secret to Success" in real estate or real estate investing. Most of them seem to be about as phony as a Picasso dated in the early 18th Century, but … (22 comments)

marketing: Should I advertise using a Realtor Guaranty or Home Buy-Out Promise? - 10/17/06 03:41 PM

If you are like most of us, you have seen the agents who advertise "Your Home Sold in 90 Days or I Sell it For Free" or "I Will Sell Your Home in 120 Days or Buy it Myself", and some of you may even use these advertising strategies with varying … (10 comments)

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