Home Finder.com's Blog - Archives December, 2011

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Home : Blogs : Home Finder.com : Home Finder.com's Blog : Archives December, 2011

Get Familiar with... Quicklytics - 12/19/11 03:31 PM

I talk a lot about measuring your ROI on different marketing techniques and doing things to enhance your SEO. A great way to begin or add on to these is to measure your reach on Google through Google Analytics. Why should your focus be on Google when there are so many search engines? We’ve found if you concentrate on Google, you’ll be improving your rankings on all other engines as well (not to mention that Google captures 65% of searches).
For those of you unfamiliar, Google Analytics it is simply a tool that allows you to measure your websites traffic, and furthermore … (0 comments)

Using video in your marketing content - 12/06/11 07:30 PM

Recently, we wrote about the benefits of YouTube and why it’s important to have real estate video tours. Expanding on that idea, there is value in using video in your marketing materials as well. If you do your research, it’s possible to record your own video or get one made without breaking the bank... but the question is, what do you want the video to communicate besides virtual tours/walk-throughs?
Here are 5 ideas to help you get started/continue using video in marketing content.

1. Get to know youUse the video, no more than a minute or two, to introduce yourself to potential … (16 comments)

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