Sharon and Missy and Colleen have talked about marketing guru Seth Godin's newest book, Tribes. In a series of innovative and gutsy marketing moves, first he invited people to join a new networking site called Triiibes if they would preorder his book. Then, before the book was officially published, he sent a free copy to everyone who had ordered and paid for a book. With that surprise copy came a letter of thanks, and a request that everyone keep and read the free copy, but give the one they paid for to someone else. Absolutely stunning! Most of you know (43 comments)