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innovation: What Are the Chances Seth Godin Will Review My Book? - 10/17/08 02:51 PM
 
Sharon and Missy and Colleen have talked about marketing guru Seth Godin's newest book, Tribes. In a series of innovative and gutsy marketing moves, first he invited people to join a new networking site called Triiibes if they would preorder his book. Then, before the book was officially published, he sent a free copy to everyone who had ordered and paid for a book. With that surprise copy came a letter of thanks, and a request that everyone keep and read the free copy, but give the one they paid for to someone else. Absolutely stunning!
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Margaret Rome Baltimore, Md. 410.530.2400

Baltimore, MD

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HomeRome Realty Author:Real Estate the Rome Way 410-530-2400

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