direct mail marketing in franklin ma: The More Postcards We Mail....The More Franklin MA Business We List - 02/20/13 02:19 AM

It seems like I spend as much time creating postcards as I do blogging online.  This is a closing we had yesterday and the 750 postcards are in the mail today.  I'm sure everyone is bored with seeing these cards.
About an hour ago, I received a call for a Free Market Analysis.  I called Lorraine immediately in California and she called the potential seller, as he was walking into our office with his POSTCARD IN HAND!!!!
This is the exact reason I continue to mail "just listed, sale pending and another one closed" postcards.
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direct mail marketing in franklin ma: Direct Mail Marketing for 11 Flintlocke Rd in Franklin MA-Just Listed - 01/07/13 11:17 PM

This postcard will be mailed to 500 homes in the area of 11 Flintlocke Rd in Franklin MA to notify all of the area residents that there is a new listing in their area.  One never knows who has a friend or relative who is interested in finding a home in this area.  This postcard is just another way to notify neighbors of the listing and that The Kuney-Todaro Team lists Franklin MA homes.
Direct mail marketing shakes the fruit from the tree.  It's a great way to contact the masses.  It reaches whatever target group you are focused on … (8 comments)

direct mail marketing in franklin ma: Capture More Business by Using Direct Mail Marketing to Share Success - 01/03/13 01:30 AM
 
This is a “jumbo postcard” that will be mailed to every single family home in Franklin MA next week.  It’s an opportunity for me to give a big “shout out” for Lorraine Kuney’s efforts in 2012 and to capture more business from her past production.

 
Timing is everything, and since “spring” started on January 1st this postcard will help ring in the New Year with new listings for the first quarter of 2013. 
 
My plan this year is to mail jumbo postcards quarterly with a theme of “top production” in Franklin MA.  That’s certainly incentive to … (32 comments)

direct mail marketing in franklin ma: Targeting Buyers With Direct Mail Marketing Results In Listings Too!! - 12/11/12 11:03 PM
This is one of the mailings that will be done this week in search of some new business.  Tammy’s card will be mailed to all of the condo homeowners in the Town of Franklin MA.  This is an ideal time for condo owners to make the leap into single family homeownership. 

This is a perfect time to sell a condo.  Condos are in demand, if you’re an investor; a first time home buyer; or a homeowner thinking of down-sizing.  This postcard should shake the fruit from the tree.  Most homeowners and condo owners are concerned that their agent will only want the listing … (15 comments)

direct mail marketing in franklin ma: Pending and Closed Transaction...Direct Mail Marketing to Shout It Out - 09/04/12 03:54 AM


Here are two more postcard samples that will be mailed out tomorrow to 500 homes in each of their respective areas.  There were several homes in our subdivisions that closed also but I do other mailings for the subdivisions.  Daniels St was a form "A" lot and 12 Anthony Rd is a resale home. 
We have a great need right now for fresg inventory, and I've increased the number of mailings from 200 to 500 to help generate new business. 
Direct mail marketing has been a very successful method of marketing our inventory and marketing us.  Everyone reads their … (20 comments)

direct mail marketing in franklin ma: Direct Mail Marketing in Franklin MA..This Is How We Find New Listings - 08/12/12 11:57 PM

This is the postcard that will be mailed today to every condo owner at Benjamin's Landing in Franklin MA.  Lorraine Kuney was the buyer agent for two sales this month at Benjamin's Landing and we are looking for our third sale this month in that community. 
Every sale is finished with a mailing to that subdivision or to a minimum of 200 homes in the area of the listing.  We're looking for more listings and we want to let those homeowners know that we sell homes in their area.  We want to sell their home, too. 
They should … (56 comments)

direct mail marketing in franklin ma: The Most Powerful Marketing Tool To Find Listings And It's Only 4"x 5" - 06/26/12 12:38 AM
This is not a new song, but it’s a tune that should never leave your mind once a listing is secured.  There should be a routine that is put into place with every listing.  Just as you plant a sign; hang a lockbox; submit to MLS; and prepare brochures, you need to begin your marketing.
Marketing is not just online.  We are so focused with online marketing that we fail to remember that “not everyone is computer literate.”  We need to have both online and offline methods in place, and the ratio will depend on the group to whom you are marketing … (137 comments)

direct mail marketing in franklin ma: Direct Mail Marketing To Maintain A Flow Of Listings!! - 06/13/12 03:12 AM
Mailing just listed, sale pending, and just sold cards is a very important marketing task to complete with every listing.  The just listed postcard will alert others in the area that there is a new listing on the market and if they know of anyone, they will pass that information along; it informs the recipient that you are a listing agent and if they are thinking of selling, they might call you; and it is the first card they will receive about the listing to be followed by the sale pending postcard.  The more times your name is in front of … (83 comments)

direct mail marketing in franklin ma: When One Train Leaves....There'll Be Another One Right Behind It!!! - 04/20/12 12:30 AM


Replenishing our inventory is becoming a more challenging task lately.  Our direct mail marketing has become a more frequent method of shaking the fruit from the tree.  When one property closes, we need to make sure the shelf is replenished with another home. 
This brings to mind another favorite saying of mine which is "when one train leaves, there'll be another one right behind it."  That's what we strive for, isn't it?
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direct mail marketing in franklin ma: Direct Mail.....Eliminated by Many Because of Cost.....Becoming More Effective!!! - 02/03/12 03:11 AM
There is a need for niche marketing.  One of the most successful methods of niche marketing is direct mail marketing.  Niche marketing is not used frequently enough today.  We are always looking at the big picture and how we can reach the masses. What about the smaller groups who are well-defined specifically for a certain category?
Today, Ginny Gorman wrote a fantastic post about how to connect with your local businesses by helping them with the thought of creating a target marketing campaign.  Target marketing is marketing to a specific group of people who may have interest in the entity that … (25 comments)

 
Barbara Todaro, Previously Affiliated with The Todaro Team (RE/MAX Executive Realty - Happily Retired )

Barbara Todaro

Previously Affiliated with The Todaro Team

Franklin, MA

More about me…

RE/MAX Executive Realty - Happily Retired

Mobile: 508-918-9148



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