marketing: The Why & How of Advertising on Social Media - 02/09/17 01:35 PM
 
Why Social Media
 
Postcards, flyers and brochures work well and serve a purpose, but the advertising landscape is changing, and you won’t keep up with your peers if you don’t broaden your reach.
 
Social media marketing expert Gary Vaynerchuk emphasized the importance of social media exposure during his keynote speech at Inman Connect in August 2016. “There is real transactional value going on in this environment, and I’m thirsty for people to understand how big a deal this is,” he stressed.
 
Your clients, prospects and potential leads are on social media. They’re ready to engage - to be social - and you need to … (16 comments)

marketing: 5 Guidelines for a Successful Facebook Ad Campaign - 01/26/17 12:01 PM
You hear it from all directions: “Everyone is on Facebook. You need to advertise on Facebook.” The problem with Facebook is that ads end up competing against birthdays, breakups and other ads for your audience’s attention. Your ad must stand out in a busy newsfeed.

Because of their success in grabbing attention, video ads are the hottest thing in the world of advertising right now. Consumers love to watch videos on their smartphones, and research shows that videos enjoy higher engagement and conversions. Making video ads part of your marketing plan is a smart move, especially since others in the real estate … (20 comments)

marketing: The Ultimate Money and Time Saver for Agents - 01/13/17 09:49 AM
 
 
Do you know how complicated it can be to run Facebook ads? For a simple print ad, all you need is a designer, and the publication takes care of the rest. But Facebook ads require so much more work. 
 
Think about it. You need to:
 
• Hire a designer
• Build or buy an optimized lead page
• Understand and use Facebook’s ad platform, including audience targeting
• Publish the ad yourself
• Refresh content weekly
 
All of those tasks come with a cost, whether it’s your money or your precious time. As a real estate agent, you need to be out selling homes, not putting together a puzzle just … (11 comments)

marketing: They’re Here: Effective Facebook Video Ads for Agents - 12/28/16 11:45 AM
The average person checks Facebook 14 times every single day. 14 times! That makes Facebook a huge opportunity for agents to promote their brand and boost their business.
Social media expert Gary Vaynerchuk reinforced this during his keynote speech at Inman Connect last August. He said, “If you’re sitting in this room this morning, you have a real career, a real business. The fact that most people in this room don’t invest $1,000 a month into Facebook is borderline laughable and downright stupid.”
But creating a simple Facebook ad isn’t enough. Your content needs to be engaging in order to stand out from … (20 comments)

 
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