| |
Good Drip Campaigns Can Lead to a Flood of Clients - 02/29/12 02:15 PM
Read more on Lead Conversion
Millions of people watched the Super Bowl in January, with many not knowing the difference between a first down and a touchdown. But the networks and advertisers couldn’t care less about the viewers’ sports knowledge. The latter was more than eager to take advantage of the opportunity – at $3 million-plus per ad – to put their companies, products or services in front of a captive audience’s eyes.
Many of these company ads didn’t introduce or discuss the quality of its product or service. They didn’t say their chips tasted better or their cars drove smoother … (8 comments)
|
Reblog: 5 FREE Tools to Keep Your Goals on Track - 02/29/12 11:01 AM
Has anyone tried any of these? Which one do you recommend? I like the look of the LifeTick one the best, but which one is most functional and user friendly?
Via Rebekah Radice Social Media Marketing, Management & Strategies (Manager of Industry Engagement, Better Homes & Gardens RE):
Goal setting without a strategic plan of action is similar to shooting darts in the dark. You might occasionally hit the dartboard, but you will not see consistent results. Building measurable goals and inserting them into an actionable plan is key to the successful execution of a business plan.
If you have … (3 comments)
|
Reblog: Video & Pictures of 15 East Spruce Street in Steamboat Springs, Colorado - 02/28/12 10:02 AM
A professional listing presentation can go a long way in not only getting the property sold, but also in gaining more listings. This is a wonderful example of a well done listing presentation.
Via Charlie Dresen, 970-846-6435 Sotheby's in Steamboat Springs, CO e-Pro (Sotheby's International Realty):
15 East Spruce Street in Steamboat Springs, Colorado.
A collaboration of many, the design of this house has a layout that works with contemporary life while incorporating details from the heritage of the west. It is a mix of contemporary and rustic materials: soaring glass windows, heated stone and modern finishes alongside reclaimed oak flooring and … (0 comments)
|
Converting Mickey Mouse Prospects - 02/27/12 10:02 AM
Read the article on the HouseHunt Blog
Even though you’ll never sell a house to Mickey Mouse or Fred Flintstone, you’ve likely received e-mails from these guys in the past. Maybe you’ve even heard from George Jetson, Dudley Do-Right or Yogi Bear as well.
Unless it’s Halloween, these people obviously don’t exist, but real people did type in those names when looking at your real estate site. And since they’re looking, chances are they’re thinking about buying a house. But is it a good lead or a bad one? Since you don’t know at first, you have to treat … (2 comments)
|
Bruce LaMaster on Lead Response Time - 02/27/12 09:03 AM
Guest blog by Bruce LaMaster
Read the article on the HouseHunt Blog Real estate agent Bruce LaMaster knows the importance of quick responses in today’s fast-paced world. The owner of LaMaster and Company in Folsom, whose office covers about 15 cities in Northern California, has a protocol to follow when a lead is received.
Get more helpful tips
… (0 comments)
|
#3 on our bucket list of places to visit is Cape May, NJ - 02/24/12 10:24 AM
HouseHunt Agent Blog
Real Estate Leads … (3 comments)
|
Make Sure the Home Listing Price is Right from the Start - 02/24/12 09:44 AM
Read the Full Article Whether or not home prices have bottomed out or not, a real estate agent needs systems in place to price listings accurately and to handle reductions when needed. That’s easier said than done in many instances since you’re dealing with a client’s emotions as well as his pocketbook.
But you still need to analyze your active listings. If they’re not priced to compete, investigate what you’ve been doing wrong. Then make corrections and adjustments to rectify the problem because, if not, your client’s house will linger on the market.
The best time to deal with price reductions … (2 comments)
|
Agents in the Business of Thinking Long Term Will Have the Best Careers - 02/23/12 09:09 AM
Get a job! Say what? Most real estate agents would be offended if someone yelled that sentiment at them. But the statement is true because when you pursue a career in real estate, you’re not getting a job, you’re opening a business. And to prosper, you must think along those lines.
The dictionary defines employee as “a person employed by another for wages or salary.” Employees work scheduled hours and perform tasks determined by others. They have limited responsibility and their ability to prosper is in the hands of others.
These are difficult times in the real estate industry, but agents … (5 comments)
|
Decisions to Move or Remodel are Full of Emotional and Financial Hurdles - 02/20/12 10:51 AM
You’ve come to the conclusion that you need a bigger house. Now the question is, remodel or move?
There are a number of things to consider before coming to a final decision. If you love your home and neighborhood, it's close to work, the children are entrenched in school and all you want is a little more space, remodeling might be the answer.
But if you can find a new home with all the features you’d like to have in your current one, moving is likely the best choice. Not only will you get what you’ve been looking for, … (0 comments)
|
Fast Responses are the Quickest Way to Closing More Transactions - 02/20/12 10:45 AM
Add first responder to the tasks required of successful real estate agents. Relax. There’s no need to rush out and get CPR training or learn the Heimlich maneuver. You just have to have a quick trigger finger when it comes to responding to leads.
A recent study by a company called Lead Response Management broke down response times into hours and minutes with surprising results. Agents who respond to leads within five minutes have a 93% chance for follow-up success, with the figure plummeting to 3% for someone who waited half an hour. Even the difference between five and 10 minutes … (3 comments)
|
Clients Need to Know that Pricing it Right from the Start is Best Way to Go - 02/15/12 03:30 PM
The price isn’t always right with real estate clients these days. Home values have taken a hit the past few years, and people who want to sell their homes are often surprised by the difference in the price they want and what they can realistically expect. Some are even angry, and objections get raised.
Getting sellers to realize that their home isn’t worth what they expected is one of the trickier jobs agents have had to deal with since the housing bubble burst. And while it’s getting better in some cases, it can still be a volatile situation.
“The … (0 comments)
|
Sales Goals Are a Must but Only Work if You Believe They Can Be Accomplished - 02/13/12 12:00 PM
People with careers in sales often sell themselves short by not getting all they can out of their potential and abilities. It’s easy to get frustrated, particularly in real estate these days, but there are four task combinations that must be combined to build a successful life and career: motivation/need, belief/confidence, destination/goal and plan/direction.
Motivations and needs must exist beyond a simple desire. Just wanting something is rarely motivation enough. Our minds know the difference between a need and a desire. This knowledge causes us to think and act accordingly. Instead of merely setting goals based on what it is you … (0 comments)
|
Bucket List: Places to Visit - 02/10/12 02:24 PM
#1 Solvang, CA
… (2 comments)
|
Good Agent Service is a Process That’s Constantly Evolving - 02/10/12 02:19 PM
The Internet and the ability to access information on a variety of topics have made some jobs obsolete. But even though buyers are more educated in today’s housing market because of a slew of online sources, a real estate agent can’t be taken entirely out of the process. And never should be.
There’s no substitute for feet-on-the-ground knowledge, and that’s what only a good agent can provide. He or she knows the ins and outs of the community regarding home values, trends, schools, recreation, ordinances and employment opportunities. Some of the information consumers glean from certain websites is incomplete, and therefore … (0 comments)
|
Handling Client Concerns Takes Step-by-Step Practice - 02/08/12 01:32 PM
Going to law school isn’t a requirement for getting a real estate license, but agents must sometimes feel like they’re in a courtroom because of all of the objections flying around during transactions.
Potential bumps in the road and objections from clients are of particular concern, however, because of the personal relationship that is developing. Easing client fears, treating them as equals and having informative discussions are crucial to the best outcome for all involved. A top professional knows how to ease client concerns and how to encourage a buyer or seller to take action in a direction that is in … (0 comments)
|
Future Sales can Vanish in an Instant if You’re Focused on Immediate Gratification - 02/06/12 01:33 PM
We live in an instant society. But instant gratification in the real estate industry doesn’t necessarily go with your instant messaging or instant tan.
Take this example. Jack and Beth are shopping for a house and you’re along for the not-so-joyous ride as their agent. Jack is patient but Beth wants things done yesterday. At your first meeting you discuss the qualities they want in a home. For the most part, Jack and Beth are on the same page, with only a few minor differences. Basically, they describe a newer tract home with a minimum of four bedrooms, three bathrooms and … (0 comments)
|
|
|
|
|
;)
;)
;)
