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ARCHIVED BLOG POSTS
2012
President Obama recently introduced a mortgage refinance plan in an attempt to shake things loose in a housing market showing signs of recovery. But as is typical with politics these days, the only thing he shook up was rhetoric and posturing. California Democratic Congresswoman Zoe Lofgren says...
03/30/2012
Expecting buyers or sellers to use your services simply because you’re available won’t cut it these days. Real estate agents need to cultivate leads and be creative to attract new business. A little ray of hope and a slight nudge are incredibly powerful tools. Say you have a buyer and have narro...
03/28/2012
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Makes sense to me! #1 - A Wide-Angle Zoom LensTo capture an 8' x 10' second bedroom from inside the room, you need a wide angle lens of about 11mm. Being able to zoom in to 18-20mm gives you the flexibility to get just about any shot you need of the average home. This doesn't need to be the most ...
03/26/2012
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You’ve probably heard someone say, “I’d rather be lucky than good.” Hopefully they were gambling at the time and not on a real estate call. While you can make your own luck by being in the right place at the time, nothing replaces being good at your job. Your client pipeline and income is a dire...
03/26/2012
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It’s tough to be positive when most headlines – no matter the medium – seem to focus on the negative. That sells newspapers and gets viewers to tune in, but negativity doesn’t sell houses. If you're like many people, however, you likely dwell on what isn't happening in your business rather than ...
03/23/2012
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Just like church and state, business and pleasure are supposed to be separate. But where’s the fun in that? In real estate, prospects can become clients and clients can become friends. It just takes a little time, practice and a caring personality. With a background in NASCAR, Bryan Dunaway is u...
03/21/2012
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Step right up and buy a house from me! If that’s your call to action, you might want to tone it down a bit. Somewhere between a carnival barker and a ho-hum shrug of the shoulders should do the trick. But setting the right tone can be tricky, which puts even more importance on your message. Don’...
03/19/2012
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Blueprints are nice as guidelines, but when you’re dealing with varied personalities and situations, best-laid plans must be adjusted on the fly. Such is the case with real estate agents when working with prospects or new clients. Like a pitcher in baseball, you might need to alter your pitches o...
03/16/2012
People who don’t combine business with pleasure must not enjoy their jobs very much. And with the housing market continuing to tease with stories of hope and despair in the same week, it would be easy for real estate agents to go to work each day with a dark cloud hovering over their heads. Most...
03/14/2012
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Getting a lead is the start of a process that hopefully leads to the buying or selling of a house. That’s the nutshell. The fact that the finish line could be a few weeks, months or years away makes the managing – or nurturing – of a lead a tough nut to crack. Patience, persistence, strategies, ...
03/12/2012
Rainer
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