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lead generation: Your Web Presence Should Be a Site to See - 05/23/12 11:27 AM
Read more on real estate marketing
Image is everything. Or so it’s been said. Your appearance during client meetings is obviously important, but have you given much thought to how your website looks? It’s pretty important as well because a sharp, clearly defined, informative and easy to utilize online presence can get you noticed and contacts. Whether you’re able to set a site up a site yourself or have an expert do it for you, there are a few basic things to keep in mind, with content, design, search boxes, market updates, contact information and a little personality at the … (1 comments)
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lead generation: If You Work in a Pet-Friendly City, Stroke it for All it’s Worth - 05/07/12 11:04 AM
Read more on Business Strategy
As a real estate agent, you likely tout your city’s schools, churches, neighborhoods and community activities to people interested in moving there. But don’t forget another important member of some families – the pet. When it comes to dogs – particularly large ones – convenient open spaces to walk and run together could be important requirements for certain homeowners. The same can be said for pet hospitals, veterinary services, dog parks and beaches, pet-allowed outdoor cafes and the ability for a leashed dog to travel with their owner on public transportation.
A cruise around cyberspace for … (5 comments)
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lead generation: California Agent’s Diligence Finally Starting to Pay Off - 04/27/12 09:03 AM
Read more on Building a Pipeline
Want fries with that? That question isn’t in many real estate agent handbooks, but when things got especially tough for Josh Herbel he started serving food at a restaurant to make ends meet.
Now after thinking about quitting his day job Herbel can’t wait to exit his night job because of a market turnaround in the California desert region of Rancho Mirage. Much of his optimism springs from a $1.25 million transaction that resulted from a HouseHunt lead, two more strong possibilities on the horizon and a pipeline that includes at least a dozen prospects … (0 comments)
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lead generation: Get Blogging Right with the Write Stuff - 04/25/12 09:56 AM
Read more on Blogging
If you’re a real estate agent there’s a good chance you didn’t major in English or world literature in college. And that’s OK because the type of writing you need to do to get noticed doesn’t require grand prose or a never-ending supply of flowery adjectives.
When it comes to blogging, you basically need to be yourself and write about things you enjoy about your community, such as the views, historic neighborhoods, parks, churches, schools or social activities. If you want your blog to be well received, you should post articles that are important with an informative … (1 comments)
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lead generation: North Carolina Agent, Ron Armstrong & Virtual Assistant Form Good Partnership - 04/04/12 10:30 AM
Read more on Business Strategy
Ron Armstrong has been using a virtual assistant since 2007. The real estate agent in Asheville, N.C., made the move so he could delegate tasks such as reviewing Internet leads, checking addresses, creating a drip campaign and sending newsletters. His main requirement is that anyone who works for him can’t work for another agent in his market.
Since his area of North Carolina is what Armstrong calls a “long-term, mostly retirement market,” his virtual assistant monitors all of his leads from HouseHunt and elsewhere until the prospective buyer needs his help. And that could take … (1 comments)
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lead generation: Importance of Prospecting - 03/23/12 08:46 AM
Read more on Prospecting
It’s tough to be positive when most headlines – no matter the medium – seem to focus on the negative. That sells newspapers and gets viewers to tune in, but negativity doesn’t sell houses. If you're like many people, however, you likely dwell on what isn't happening in your business rather than what could or should be happening.
Times are tough, no doubt about it. The good news, such as low interest rates, is offset by the bad, such as foreclosures and tougher lending standards. The business is out there; you just have to find it, … (3 comments)
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lead generation: HouseHunt.com Generates 18,000,000th Customer for Real Estate Agents Nationwide Since 1995 - 11/12/10 06:55 PM
“HouseHunt has been profitable every year for the five years I've been involved.”
- Steve Gaines, Broker/Owner, Landtree REALTORS, Greenwood, Indiana
18,000,000. That’s a lot of customers.
HouseHunt.com is excited to report that our network of agent websites recently generated its eighteen-millionth customer for realtors across the United States. From the very beginning of our company in 1995, HouseHunt.com has provided real estate agents with exclusivity in the agents’ area of choice with a firm belief in the philosophy of “One Agent. One Territory. Every Customer.”
“I have even had buyers calling me lately inquiring about properties for sale … (0 comments)
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lead generation: Best Practices for Lead Conversion (Getting an Internet Buyer Lead in Your Car) Part Two - 07/15/09 01:36 PM
"Best Practices for Lead Conversion: Once a real estate agent receives an online lead, now what?" (Not to be confused with Lead Conversion from Web Visitor to Web Lead)
(Tips 1-5 are in Part One of this Two-Part Series)
6. Once contact has been made via phone or email, it's important to know where the online buyer is at in their buying cycle. Knowing this will determine what actions steps are needed in the next 2-4 weeks. Buyers who are early in their search for real estate may not be pre-qualified for a loan or not be aware of the home price they can afford. … (27 comments)
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lead generation: Best Practices for Lead Conversion (Getting an Internet Buyer Lead in Your Car) Part One - 07/08/09 06:16 PM
"Best Practices for Lead Conversion: Once a real estate agent receives an online lead, now what?" (Not to be confused with Lead Conversion from Web Visitor to Web Lead)
1. Have the right tool to access your Internet Leads real-time. Most of today's Realtors have some kind of handheld that gives them access to their email. Many HouseHunt Members not only receive their email via email but also have their leads forwarded to them via text messaging to their cell phone. If you have a Lead Coordinator, you might want to have your Internet leads forwarded to you and to your Assistant/Coordinator. This … (10 comments)
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lead generation: Nothing Works Unless You Do! (Lead Management Tips) - 06/08/09 01:35 PM
Lead Management Tips
Your initial email letter should be a short introduction of yourself, thanking them for visiting your site and then seeking to establish a dialog. Offering them something of value such as community information, school information or new listings may lead to a response. Gain Trust: Approach each Internet lead as if you were a consultant giving advice rather than an agent who is trying to sell them something over the Internet. Initial contact should be within the first 24 hours of receiving a lead. The sooner the better as the typical Internet Buyer contacts several agents at a … (8 comments)
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lead generation: How do you gauge your marketplace? - 03/24/09 04:59 PM
Fortunate to Have HouseHunt “I closed two last month and I’ve got another one ready to close in a week. I’ve got about 10 clients whom I’ve been showing properties to that I hope to open an escrow with in the next 3-6 months.” This is just a snapshot of how business is going for Karen Taussig. Karen represents Oxnard, CA and has been happily occupied with buyers from HouseHunt. Karen emailed us with these details and more.
“Buyers in a certain price range who come to my website are fully qualified and eager to purchase immediately!” Karen explained. “That’s another … (2 comments)
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