selling: Meeting and Beating the Competition - 07/01/08 11:54 AM
During this time of more buyer-friendly real estate markets, we are having lots of conversations with our sellers about making their houses competitive as possible.
There are all of the normal factors that any good agent will discuss. This would include
Marketing, both traditional and web marketing
Developing a pricing strategy … (10 comments)
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selling: An Important Turn Off When Your House Is For Sale - 02/06/08 09:35 PM
BEEEEEEP!
"Hello. This is Pat Kennedy and I'm an agent with Evers & Company Realtors. I'm planning to drop by your house between 2 and 2:30 this afternoon to set of your burglar alarm. If that's not convenient, please call me on my cell phone at 202-555-5567. Thanks!"
Seriously, folks, if you have … (28 comments)
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selling: Getting to a "5 WOW" Real Estate Practice - 11/09/07 09:54 PM
All over the country, local boards of Realtors and many companies give awards each year to the "Top Producers" in real estate. They’re usually based on how many houses an agent sells in a given year or the agent’s dollar volume. And sometimes companies give good office citizen awards to agents … (16 comments)
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selling: The Importance of Being Earnest - 10/24/07 10:16 PM
If I am writing an offer in a multiple contract situation, I advise my clients to write a big, fat earnest money check. If mine is the only one on the table and under the asking price, I do the same thing. A big check makes it easier for me to … (11 comments)
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selling: How Clean Is Clean? - 10/04/07 07:37 AM
The moving truck has just pulled away from your house, and you are totally, completely, 100 percent pooped! You spent most of the day before cleaning up years of grime and cob webs your sellers left you, and now you're looking at decades worth of all kinds of nastiness in your … (17 comments)
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selling: PLEASE! Don't Be Alarmed! - 10/03/07 11:00 AM
If your house is for sale, and if it has an alarm system that is activated while it's on the market, someone like me is going to come by to show your home and set it off.
I've yet to meet an alarm system that I am not almost certain to activate … (11 comments)
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selling: So Are These Guys on DRUGS????? - 10/01/07 09:23 AM
I'm preparing my itinerary for a showing expedition to Fairfax County.
Gettin' the map, checkin' it twice and what have we here?
A house with a single under-exposed photo of the outside, no virtual tour, but fabulous locaiton, price seems OK and -
Oh! No!! What's this right under the "Do Not Contact … (59 comments)
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selling: "It's The Relationship, Stupid!" - 09/21/07 10:47 AM
While I was writing the first draft of The Irreverent Guide, a had a wonderful writing coach named Jeff Stein. He's a professional journalist and has two books already published and is working on a third now. He was the perfect coach because he knew zip about real estate and lots … (8 comments)
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selling: I'll Be On TV Wednesday! - 09/18/07 03:57 PM
Tomorrow afternoon between 3 and 4 (east coast time) I'm being interviewed on a cable program called "Daily Cafe" on the Retirement Network. (You can click the link to see if and when it airs where you are.)
This week they invited Dr. Ruth to talk about sex, and me to talk … (9 comments)
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selling: The Good Client - 08/13/07 07:59 PM
Every real estate advice column gives you advice on how to find a great agent. And that’s important. Even more important, however, is learning how to be a great client – how to empower your agent to provide truly awesome, amazing service. So here are some pointers:
Start with a great agent, … (1 comments)
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