Better than Sliced Bread - 11/30/07 05:32 PM
By: Chris Brubaker

There are three things in life you can be sure of death, taxes, and waiting in line at an amusement park. In today’s world of self check out, drive thru, and instant credit card payments people just don’t like waiting. When attending a theme park wait times for rides can get upwards of 45 minutes to an hour, for a ride that usually lasts less than 5 minutes. Parks have tried everything from building more rides to VIP passes (pay more for a ticket to skip the lines), while those do remedy some of the congestion long … (2 comments)

SMS and Pizza? Finally! - 11/29/07 04:52 PM
By: Chris Brubaker

I am a giant pizza lover, given the option I will pick pizza over anything else…anything. So you probably wouldn’t be surprised by how excited I was to be able to order pizza anytime anywhere simply by texting. The pizza industry is finally following suit of many other industries such as real estate (HouseFront) or the airline industry. Bringing this to the pizza industry in the US first is Papa John’s.
By texting to 4PAPA (47272) you can have a pizza delivered to your home or available for pickup. To use the system you have to set … (1 comments)

Mktg w/ txt Msg (Marketing with Text Messaging) - 11/27/07 05:54 PM
By: Chris Brubaker

18.7 Billion text messages were sent in December last year, up 92% from 2005. That number is big enough to catch anyone’s attention, particularly advertisers. As text messaging grows by leaps and bounds each year text messaging as an advertising medium will grow with it.
One company capitalizing on SMS marketing is Subway restaurants. Stores located in Buffalo, NY and Seattle, WA have started using text messaging as a viable form of marketing. The stores are reporting an 8.5 percent response rate from the text messages, as opposed to their coupon inserts which return a 1 … (2 comments)

Hot Properties – Kaley Cuoco, Magic Johnson, David James Elliott and Nanci Chambers - 11/26/07 05:04 PM
By: Chris Brubaker

All right its Monday, time for another Hot Properties blog. Enjoy.
Kaley Cuoco
Kaley Cuoco former professional tennis player turned TV actress has put her home on the market. Cuoco became famous for her role on ABC’s 8 Simple Rules and is now staring in CBS’s The Big Bang Theory. The home features 2,100 sq. ft. with three bedrooms, two baths, a remodeled kitchen, hardwood floors, and a gated entrance.
Kaley’s House for Sale


Magic JohnsonFamed basketball star Magic Johnson has just purchased a vacation home in California’s popular Orange County. The home features 7,764 sq. … (0 comments)

Happy Thanksgiving! - 11/22/07 01:21 PM
Everyone here at HouseFront wishes you a great Thanksgiving!

Photo by: ckirkman

Denver Real Estate … (3 comments)

Hot Properties - Corey Pavin, Dan Castellaneta, Goran Visnjic, Melissa Etheridge - 11/19/07 03:24 PM
By: Chris Brubaker
Hey AR people, here's the latest and greatest in the celebrity real estate market. Enjoy.


Corey Pavin Professional golfer Corey Pavin and wife Lisa have added a home in L.A. to their collection of homes across the US (currently owning homes in San Diego and Texas). Corey Pavin has won 15 PGA tour tournaments and last year set the 9-hole low score record at 26. The couples new home features a gated entrance with three bedrooms, four bathrooms and a private garden in the back complete with water features. Corey Pavin’s New Home

Dan Castellaneta … (3 comments)

HouseFront Acquires Facebook - 11/16/07 02:37 PM
By: Stephen Joos
With HouseFront's excess capital, we have acquired FaceBook... (A profile that is). The price was just as analysts expected at $0B. We here at HouseFront are thrilled about the profile deal, and the ability to connect with young, tech savvy individuals.
"We are quite excited about the acquisition, and the ability for our users to contribute direct feedback, submit suggestions, and of course write on our wall," says Chris Brubaker, Marketing Associate for HouseFront. Text messages to Mark Zuckerberg were not immediately returned.
To connect with HouseFront, simply navigate to HouseFront's FaceBook page, and click … (6 comments)

100th Post: HouseAds Pay per Click Strategies - 11/14/07 05:35 PM
By: Stephen Joos

Today is the 100th post of our HouseFront blog (blog.housefront.com), and it’s a great day for it. Earlier, Good Morning America mentioned HouseFront in their broadcast on GMA Boot Camp: Sell this House
HouseFront has come a long way since the first blog post back in March. Since then, HouseFront has grown to over 100 million properties, introduced free SMS (text messaging) property searches to the real estate industry, developed a web based widget and an iPhone widget, and launched HouseAds our real estate advertising program connecting real estate professionals with buyers and sellers. There is much … (0 comments)

It’s a Mobile Mobile Mobile Mobile World - 11/13/07 04:06 PM
By: Stephen Joos

HouseFront brought the industry’s first property search service to SMS (Text messaging) earlier this year giving users access to over 100 million properties all on their cell phone. Last week, HouseFront launched HouseAds, our real estate advertising program giving real estate professionals the ability to advertise on text messages for the first time.
Text messaging is just making its entrance in the real estate market, but in other arenas, it is a formidable force. Premium SMS revenues (Sweepstakes, Contests, and Ringtones) generated $273 million in the first quarter of 2007 according to Telephia. Mobile marketing is transitioning … (5 comments)

Hot Properties - Kanye West, Wayne Gretzky, Jane Sibbet and Michael Schur - 11/12/07 04:13 PM
By: Chris Brubaker
Well it's Monday. Time to start off the week with some Hot Properties. Enjoy.
Photo courtesy of Gatsby’s List


Wayne GretzkyBack in September, we wrote about Wayne Gretzky putting his mansion in southern California on the market (Hot Properties – Madona, Gretzky and Tommy Lee). During the sale of his home in Thousand Oaks, CA there was much speculation about Gretzky selling the property to devote more time to his Creekside Estate Winery in Niagara Falls, Canada. Yet Gretzky has purchased another home in southern California not far off from his old estate. The new … (0 comments)

HouseAds: Connect with Buyers and Sellers in Real Time - 11/09/07 03:21 PM
By: Stephen Joos
(Psst... Scroll to the bottom for a free advertising coupon)
Today, HouseFront announced the launch of HouseAds, our multi-platform advertising system for the real estate professional. HouseAds allows advertisers to connect with buyers and sellers in real time through multiple advertising models including SMS (text message) advertising, Pay Per Click banner ads on HouseFront’s property details page, and through our Customer on Demand program where users can list properties for sale with a real estate professional, and schedule showings of properties for sale. Geo Targeting When a user searches a property in an advertiser’s purchased area, their advertisement … (0 comments)

HouseFront and the iPhone, officially a couple - 11/08/07 05:51 PM
By: Chris Brubaker

It’s been about a month now since we released the very first real estate widget for the iPhone (see HouseFront and Apple sitting in a tree…) and we’ve had a great response. The widget thus far has made its way around the web getting posted on all the major iPhone widget pages, but the big news for us today is Apple.com’s “official” iPhone web widget directory finally picked us up.
To see the widget in action navigate your iPhones Safari browser to http://iphone.housefront.com (you can also do it on your computer but……it wont look nearly as … (6 comments)

The battle continues, Video vs. Photo - 11/07/07 07:08 PM
By: Chris Brubaker

The battle between video and photo in the real estate industry is a complicated one, as each has their own pros and cons and is very situation dependent. What I’ve laid out below is a general overview of each type of tour to help real estate professionals decide what is best in their circumstances. First off we need to make sure everyone is on the same page in terms of definitions. A video tour is one in which a video camera is used to make a short video about a home. A “virtual tour” is a way … (45 comments)

Compare and Contrast - HouseFront solves this problem - 11/06/07 05:54 PM
By: Chris Brubaker
Searching for a new home can be a long and tedious process, and finding the perfect home can really take its toll. HouseFront has some great features built into our system to help alleviate this problem.
One problem while house hunting is keeping track of all the homes you’ve viewed. With HouseFront’s SMS (text messaging) service, simply text message the address to ‘HOUSE’ or 46873, and HouseFront will save the home in your account for later review.
The next step in making your home search easier is our home comparison feature. Log into your account on … (2 comments)

McConaughey, Nicole and Keith, Shaquille O’Neal and Will Ferrell - Hot Properties - 11/05/07 06:01 PM
By: Chris Brubaker

Matthew McConaugheyBig time Hollywood bachelor Matthew McConaughey has recently moved out of his RV and into an actual home in Malibu, CA. The home’s sale was under strange circumstances as The Times reported that the home wasn’t even on the market when McConaughey walked up to the house and knocked on the door. The home sitting on a little over an acre is 3,500 sq. ft. featuring four bedrooms and three baths. While the house isn’t an obvious giant mansion it is only a couple of lots away from the beach.Matthew McConaughey’s house
Nicole Kidman … (0 comments)

A New HouseFront Rainmaker - 11/02/07 02:08 PM
By: Stephen Joos
Chris Brubaker, my marketing sidekick at HouseFront is now going to be posting with me here on Active Rain. He’s on the left in our new picture. Here’s a little bit more (than you wanted to know) about him-Started at HouseFront about 3 months ago, and has been kicking butt and taking namesChris is our main blogger at blog.housefront.comHe answers most of the user questions at info@housefront.comHis iPhone is surgically attached, and he is currently seeking counseling Corndogs are his favourite foodHe has a dog that looks like a goatSo give him a big Active Rain welcome, and … (0 comments)

Ask and you shall receive - 11/01/07 05:13 PM

What is Play-Doh made of, and can you eat it? This is the question I posted on Mosio. Mosio is a mobile community, connecting people with questions to people with answers.
The site works by either sending in an email or text message to Ask@Mosio.com. Your question will then be posted on the main page of the site allowing users online to answer the question. Currently questions are restricted only to members. If your first question is sent through SMS the site will automatically create an account allowing you to register later similar to HouseFront. There are really no … (5 comments)

 

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