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real estate marketing: Matt Hutchings | Opportunities Abound in Baja California but.... - 08/19/08 11:01 AM
Beware and be careful! Ah yes Baja California or "Under" California as it's known, is a gorgeous strip of land stretching 700 miles from Tijuana, Mexico to Cabo San Lucas with golden beaches, five star resorts, golf courses, world-class fishing and of course affordable beach front real estate. It's easy to get sucked into the vapors of owning land on this pristine peninsula so please do your homework. Many investors who have not done their due diligence will be paying the price much like many of us who have purchased real estate the past four years in the United States. The … (0 comments)
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real estate marketing: Matt Hutchings | Are Realtors Putting Their Advertising Dollars To Good Use? - 08/06/08 02:41 AM
Consumers looking here. Realtors advertising there?77% of consumers searched the Internet for information regarding real estate. That is compared to 33% for print. Not surprising, right? What is surprising is that the biggest share of a Realtor’s advertising spend at 40% is print. A titanic disconnect of where consumers look for real estate and where Realtors advertise. Based upon a recent study by Yahoo! Inc., here are the results:• Home buyers and sellers consider approximately two agents on average before making a final decision. • The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent. • … (2 comments)
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real estate marketing: Matt Hutchings | Keeping Prospects in your site LONGER!! - 07/25/08 12:22 PM
The more time people spend at your web site, themore time you'll have to persuade them to buy yourproduct or service. Below are ten powerful ways tokeep visitors at your web site longer.1. Provide your web site visitors with content theycan't read anywhere else. People will stay longer atyour web site to read the original content.2. Remind your web site visitors they can print outyour content. They may browse around your onlinestore while it's printing.3. Offer your web site visitors a freebie if they takethe time to fill out your online survey. They'll be atthe site longer and might b.uy something … (0 comments)
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real estate marketing: Matt Hutchings | The 7 Steps To Writing a Successful AD - 06/19/08 12:10 PM
by Joe Polish
Advertising is one of those crafts that every business owner has done, and more often than not has done it unsuccessfully.
I have seen thousands of ads from clients insisting that they have a "great" piece for their company, something they may have spent thousands of dollars on to have created, yet when I ask them what their return on investment was from that campaign ... they get a blank look on their faces."How much did you generate in sales from each advertising dollar you spent?""Ummm ... I have no idea ...""Then how can you say the ad … (0 comments)
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real estate marketing: Matthew Hutchings | Free SEO Website Traffic Consultation! - 06/18/08 04:19 PM
Free SEO Website Traffic Consultation!From AgentAdvantage
For a limited time, AgentAdvantage is offering a free SEO website traffic consultation. With this consultation, you will receive:
Tips on how to amplify your website traffic and online presence Google and Yahoo Search Engine Optimization insider secrets A quick lesson on the difference between Search Engine Optimization and Pay-per-Click Advertising A search engine ranking report on your website to see where you stand with your competitors These consultations are very popular, so book your appointment today, so you can learn about search engine rankings, how to improve your web traffic, and much more.
Site … (1 comments)
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real estate marketing: Matt Hutchings | Marketing Tips You May Have Missed (What Not To Do - or - How To Fail Miserably) - 06/18/08 09:29 AM
There are those who are successful at marketing themselves, and then there are those who aren't so lucky. Here are some good ways to FAIL MISERABLY at marketing your business and your site:
Who are you again? Not putting your name and website on every conceivable surface of marketing material is a way to take that important first step...to falling flat on your face in marketing. Yawn. Boring. Your website content is the same as every other website because you have not changed the pre-canned text that comes with your initial website. Mommy, that blinking picture is making me sick! Leave animated … (1 comments)
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real estate marketing: Matthew Hutchings | Attract serious home-buyers not passive searchers - 06/17/08 11:40 AM
If you're spending to get traffic to your website from the major search engines you are probably wondering how much of your money is wasted on passive searchers. You know, "browsers" the type of person that's caught between the conundrum of buying vs. renting or maybe they're 6 months to a year from making a purchase. The type of person you immediately call after they fill out a lead form only to find out they only wanted to know what school zone the house is in but isn't serious to buy. Eventually, these passive searchers just end up on your drip … (3 comments)
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real estate marketing: Matt Hutchings | The Website: Shared Perceptions of Failed Successes - 06/12/08 05:00 PM
The website: Where it all began in the real estate agent's relationship with the internet. The website is also the internet's most overworked product. No matter what new tools the internet discovers for prospecting buyers and sellers, no matter how many search engines fill our space or how many bells and whistles are dreamed up, no matter if virtual enhancements work or don't work...all roads lead back to the website.Oftentimes, the fate of a website is left to its originator. By over-promising the effects of the product on its new owner's business, the website developer has virtually doomed its product to … (0 comments)
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real estate marketing: Matthew Hutchings | Real Estate Websites - 06/11/08 08:06 PM
For many successful realtors, marketing nowadays starts with their own personal real estate websites. Having a real estate website is no longer an option, or a nicety, it is a necessity. The NAR says that something like 65% of all realtors have a personal site, so if you don't have one you are at a significant disadvantage, however just having one or even two real estate websites is no longer enough. As most of you are well aware, the first rule of marketing (not just real estate internet marketing) is to set yourself apart from your competition. In this scenario, how … (2 comments)
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real estate marketing: Matt Hutchings | Create a Powerful Presence Online - 06/11/08 06:59 PM
TopSeller Advantage is a total online marketing website solution for real estate professionals. We match you with one of our marketing professionals who will consult with you every step of the way to build strong local content, and create a site that will keep your visitors coming back. The program features flexible options, allowing you to build the package that best suits your needs - and gives you an edge on the competition by providing in depth personalized content. Build your brand, and attract repeat clients by providing the content and local information that consumers are searching for.
Packages are limited … (2 comments)
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real estate marketing: Matt Hutchings | Boost Your Organic Search Engine Rankings - 06/11/08 06:06 PM
The thought of search engine marketing can be rather mind-boggling, especially considering the staggering number of seemingly "secret" methods employed by the professional search gurus. There are, however, quite a few basic techniques that EVERYONE can use to boost your search engine results organically. Keep the following things in mind when trying to create effective organic search engine rankings:1. META TagsMETA tags are part of HTML but exist for the sole use of search engine spiders. These tags contain various information that the site owner wants to deliver to these spiders. Meta Tags include, but are not limited to:a. Site TitleTitle … (1 comments)
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Matt Hutchings
San Diego,
CA
More about me…
Agent Advantage & Homes.com
Address: 5510 More House Dr., San Diego , CA, 92123
Office Phone: (858) 362-6193
Email Me
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AgentAdvantage™ offers products that get more exposure for your listings to quickly sell homes and generate new business. Leverage the 4 million active homebuyers who visit Homes.com each month.
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