Last evening we did something unusual for us - went to see a play. We're more a symphony concert couple, but Phil saw a write-up and it sounded interesting, so we decided to check it out.

Wittenberg logo

Short review: Fantastic! If you are in the Baltimore area, make it a point to see Wittenberg at Rep Stage in Columbia at Howard Community College. Four characters - one a real historical figure, the other three strictly fictional but known to us all. Martin Luther, Dr. Faustus, Hamlet, and the Eternal Feminine all at the University of Wittenberg in Germany, 1517. Sounds kind of heavy, doesn't it? Not at all!

Wittenberg - Faustus with Hamlet Wittenberg - Faustus with Luther Wittenberg - Gretchen, Luther, Faustus at the BungHole Tavern

The four actors were great, especially Seth Reichgott who played Dr. John Faustus, and Michael Stebbins who played Rev. Martin Luther. Intelligent dialog with clever references to lines from Hamlet, impassioned discussions of faith vs. questioning of everything, laugh out loud schtick, and the occasional ukulele bit by Faustus. I'm not nearly doing it justice, so you need to see it for yourself.

The play by David Davalos is relatively new having premiered in Philadelphia last year where it won the Barrymore Award for Outstanding New Play. It has been produced a few times and I expect it will show up in more local productions. When one comes near you, go see it. You'll find yourself writing a blog like this the next day.

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It was a lovely respite - 10 days on the lake in New Hampshire with beautiful days and deep, dark nights with loons calling across the water. If I hadn't been working on a project near to my heart, I would have relaxed more, but I knew it would be like that. It was a blessing of sorts that there's no Internet at the cabin, that we had to take our laptops to the local library to get and send email. Boy, does that focus your reading and writing!

Misty Shoreline NH

Cat Lover's Book of Days CoverBut now we're home and getting into the rapid speed-up of the fall and winter. Now it is time for me to be like Marti, the AR guru of The Art of Marketing You. I've been watching and learning from him and the others on AR who say Blog! Tweet! Facebook! And so I'm starting to blog more. And I tweet as @McFrugal (of the Clan McFrugal, of course). And I'm on Facebook not once but twice. First, for myself and keeping up with family and friends. But now also as The Cat Lover's Book of Days for the book that comes out in October. With the help of a savvy young PR professional, there's even a fan page for the book now.

Busy man on computerAnd that's where I learned another important lesson. You don't have to do it all yourself! I'm one of those who has never found it easy to delegate. I "knew" a fan page would be important. I figured I could do it myself, could understand the technology, and save some money. Wrong! I might have been able to figure it out, but probably not in time to be of any value. So through a referral I found someone who did it in a couple of days and continues to help with press releases and more.

There will always be more that needs doing than I can get done by myself. It takes me a while, but I'm learning from friends like Margaret Rome who find people like tech gurus to deal with the things that need doing, and that would otherwise take away from her incredible productivity. That's my new watchword: Outsource.

Now if only I could outsource sleeping, think how much more I could get done!!!

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Coming October 2009: The Cat Lover's Book of Days - read more about it on the Facebook Fan Page at http://tinyurl.com/nplppu.
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Last year I was pretty upset about what was going on behind my Columbia, MD townhouse. It was necessary, I knew, but I was afraid that I would not see some small friends again. There had been a little stream that ran between houses, and the county determined it needed enclosing to direct runoff better. So for weeks it seemed there were large, noisy beasts galumphing along the stream, digging a trench, installing enormous concrete pipe, and then covering it all over.

That was fine. What wasn't fine was the removal of dense bushes and some trees that had lined the stream. They had to go for the work to proceed, but I knew that those same bushes were home to a couple of groundhogs, the neighborhood rabbit we named "Scamp", and the trees gave cover to cardinals, blue jays, and especially to ruby-throated hummingbirds. The occasional deer wandered by, too. I was afraid they were gone forever when the bushes were removed and some trees taken down.

Hummingbird landing on feederHummingbird drinking

It turns out nature is more forgiving than I am. The groundhogs have moved on, but I did see Scamp - or one of his cousins - earlier this year. And the hummingbirds are back! Not as many this year, but still, I have regular customers for my new and improved hummingbird feeder.

 Hummingbird leaving feederHummingbird hovering near feader 

Which brings me to the new neighbors. A delightful young couple with a toddler and a baby soon to be born, the young man has generously offered to mow our tiny patch of lawn - a kindness I'm grateful for. Then one day he told us they had enjoyed watching the hummingbirds and would I like to see the photos he'd taken?  Of course! And now you can see them, too. These tiny wonders of nature, like flying jewels, are one of the best parts of summer. And despite my fears, they are back for us - and our new neighbors - to enjoy.

Brian Hughes took these wonderful photos, and said I could share them with you.

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BlackberryWhatever your business, whether real estate, office supplies, or publishing, you can bet that your customers will be looking you up online before they talk to you or send an email. And even if you have an established relationship, they will still go online to satisfy their curiosity and compare you to others. Using technology has become almost second nature to many of us, and as natural as reading a newspaper or looking up a number in a phone book.

We also like to do things for ourselves, especially those of us who tend to be control freaks. (Who, me?)  So it's natural to want to control the technology and have it do ever more tasks for us. A few years ago, email was amazing to us. A few years before that, if you were on the road and wanted to make a phone call, you had to pull over and find a phone booth. Is there anyone out there now who does not have a cell phone permanently attached to them, and likely as not reads email and surfs the Web on it?

Book in Espresso MachineWherever you look, technology is changing the way we do business, the way we communicate, the way we spend our precious free time. For those of us who are avid readers, there's a new way to get a book: in a matter of minutes, printed just for us!

A few bookstores and colleges are testing the latest in on-demand book printing and selling. Able to produce any book out of hundreds of thousands in a database, The Espresso Book Machine makes it possible for you to have just the book you want…or the book you have written. At a bookstore in Vermont, an Espresso Machine has been used to print local author's books in short runs and for sale in the area. The machine that the store employees call "Lurch" has proven to be a great curiosity as well as the means for people to get those impossible-to-find titles and books that are in the public domain but rarely on bookstore shelves.

Espresso Machine at BEAThe Espresso Machine is a wonder to watch as it prints the cover and pages, trims and glues them together, and delivers a quality book in minutes. It was on the show floor at Book Expo America in New York and I watched with fascination as the various shiny metal parts moved deliberately around inside doing their book making. That's one of the fun parts – the machine has see-through sides!

Watch for it – there may be a different kind of Espresso Machine in a bookstore near you before long.

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Tim Burrell's Books ArriveIt's the phone call – "They're perfect!" – when an author receives the first shipment of books. It's the photographs of the justifiably proud author holding the first copy out of the carton. Writing a book is hard work and takes longer than anyone thinks it will. To complete that, and then to actually publish the book, that's something to be very proud of.

First Book from the CartonToday I'm celebrating Tim Burrell's accomplishment. His book, Create a Great Deal: The Art of Real Estate Negotiating, is one of the best I've seen on the subject. It's well written and has an eye-catching cover thanks to the design skill of his wife, Judy Burrell. It's already received a very good review by Bernice Ross in Inman News on June 1, and endorsements from many of the top names in the business.

Proud Author Tim BurrellTim knows a thing or two about marketing in addition to his formidable negotiation skills, and I expect this book will be a great success.

Yep, it's my favorite part.

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Publishing University ProgramA week ago this time my brain was on overload, my body was screaming, "What the *#%! do you think you're doing?" and all I wanted was a quiet corner where I could just…be. It was the third day of Publishing University in New York City, that marathon event for independent publishers when experts of all sorts and subjects endeavor to stuff one more new idea into your head. And they do, because the lure of another fresh approach to the business of independent publishing is impossible to resist.

I was the happy and grateful recipient of a scholarship to this annual conference that precedes Book Expo America. (As if three days of book talk weren't enough, we then had the opportunity to become lost in the cavernous Javits Center and the second largest book event in the world.)

What did I learn in those three days? I'm still sifting through my notes, still sorting business cards and session handouts. But there were two clear messages I brought back from New York:

  • PubU Ebooks SessionFirst, no one is quite sure where the industry is going, but they are sure that ebooks and ebook readers will continue to be the fastest growing segment of publishing.
  • Second, that the people who are afraid of losing any printed book sales (by offering ebook versions, because of ebook sharing, and the like) will miss the enormous opportunities that exist when an industry is in a state of change.

I'm not saying anyone should give up their copyrights, but we should also take a lesson from the music industry. People will always want to share things they like. People now pass books on to friends; why should we expect that they won't do the same with electronic versions? Some publishers complain because the second person doesn't buy a new book. Are they sure? There is some early evidence that people who download low-cost ebooks return to buy the printed version, either for themselves or as gifts.

Google Book SearchAfter listening to presentations about ebooks and Google Book Search, I've concluded that it's really no different from any other business. You can either be a person who worries about getting every dollar you are entitled to, or you can be a person who first asks, "What can I do for this person? How can I best communicate with them? What can I tell them, how can I help?"

Which one do you think will end up with the healthier business and bank account?

 

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Breakfast meetingAt the beginning of April I went to one of those early morning networking events that I dread...but that I am usually glad I attended. Around here they are organized by the local chambers of commerce and draw 100+ people each time.

Have you ever been to one? It's a bit like speed dating. You start with breakfast at a table with 6 or 8 people, and as you eat you introduce yourself and your business, pass your cards around, and try to wake up enough to be coherent. After about half an hour the real fun begins. You move to a new table where each person has 90 seconds to do their elevator speech and pass their cards out. When everyone has had a go, you change tables and do it all again. Whew! 

MRome Book For a non-morning person this is not easy, especially since these shindigs generally start no later than 7:30 in the morning and usually require some travel time, too. But still I go a few times a year, as I did last month. With a stroke of good luck, I sat at a table for the breakfast part with a man who is a business coach and motivational speaker. I didn't realize it at the time, but when I talked about how people are publishing books as a way to differentiate themselves from the competition, he thought that was an intersting idea. I carry along a couple of books for visual aids (always a good idea in networking) - including Margaret Rome's Real Estate the Rome Way, of course.

ApplauseA few days later John called and we met for coffee and conversation. Turns out he has been planning to write a series of short books, each focused on a success strategy - a perfect project for self-publishing. He's also a member of the Annapolis Motivational Speakers, a group of people in different professions but all with a motiviational speaking component. They invited me to come talk with them about publishing, so earlier this week I took myself, my laptop, and a collection of books to Annapolis for one of the most delightful events I've been to in a long time. 

This amazing group has only been together for a short time, but they have created a network within their membership of friendship and encouragement. I've never felt so at ease with people I've just met, and the atmosphere was so warm and welcoming that I had nary a butterfly. They were an attentive, interactive, and appreciative audience. What more could you want? (If you are a motivational speaker in the Baltimore/Annapolis area, you should consider joining the group.)

Networking is a fact of life for all of us whether our business is real estate or publishing. It isn't always convenient, but it is always necessary. And as in this case, you never know where a good lead will come from. Besides, you might just find a delightful group of people whom you would never have met otherwise! 

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Publisher of: Real Estate the Rome Way by Margaret Rome
How to Sell Your Small Business by Rich Madzel
Create a Great Deal: The Art of Real Estate Negotiating by Tim Burrell (May, 2009)
The Cat Lover's Book of Days by Peg Silloway (October, 2009)

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Peg Silloway

Columbia, MD

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Address: Columbia , MD

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