Step 1. Take time before the show to review your company's products and services, even if you feel you know it well. Your product knowledge will be the most important thing you offer, and it will shine through when you are asked to field questions.

Step 2. Make sure your booth attire is neatly pressed, and your shows are shined. Be as well groomed as possible.

Step 3. Make sure you have an adequate supply of business cards. Allocate at least three hundred for a large show.

Step 4. Attend media training if your company offers it. If not, spend time with your Marketing Manager so that you understand how she wants you to handle the press and analysts when they visit the booth.

Step 5. Make sure you are comfortable with how to operate demos if your trade show booth will feature them.

Please visit iDisplayForLess for your trade show displays.