integrated idx: Five Common IDX SEO Myths
- 03/15/12 09:59 AM
The term SEO (Search Engine Optimization) means different things to different people. While there's not enough time in this blog post to explain every SEO technique available to REALTORS, there is enough space to dispel some common myths!
SEO vs. PPC Before getting into the details of each myth, let's talk first about what SEO is, and is not. First off, SEO is not the same as PPC (Pay Per Click). The goal of Best Practices SEO is to spend AS LITTLE AS POSSIBLE to maximize ORGANIC traffic from search engines such as Google and Bing. Basically, it's about getting … (22 comments)
integrated idx: What's the Ideal Lead Capture Technique?
- 11/01/10 07:07 AM
Many people theorize about the ideal lead capture settings, but few seem to know what works best for the majority of Agents using a particular IDX or lead capture tool. So we brought out our thinking caps, and Excel spreadsheets, to bring you some numbers. Where to start? IDX Broker is the IDX search tool we know (and built), so we'll kick off this discussion with the options available via anonymous datasets for these lead capture settings: Request/Force registration on search Forms. Request/Force registration on search results pages. Request/Force registration on listing details pages. Request/Force registration on listing details pages after x … (43 comments)
integrated idx: iFrame vs. HREF tags and IDX/MLS search - What are the tradeoffs?
- 10/01/10 09:21 AM
Most Agents are out selling, not writing HTML, so many are not going to know the difference between linking to IDX forms via iFrame vs. linking directly to IDX search forms. Here's how most HTML designers would describe the two tag types: An iFrame is HTML that pulls a "raw" search form into a window within a page. The iFrame is still considered a link by search engines, but the content appears to be displayed on the website itself. A link sends visitors to a page that displays the form content, while embedding the navigation, sidebar, and footer of the primary … (18 comments)
integrated idx: Do You Use Dynamic Page Titles?
- 07/22/10 11:31 AM
What are dynamic page titles? How are they different from static, or non-existent page titles? First off, a non-existent page title is just that - there is no tag in the header. The top of the browser page, above the URL bar, displays company name, if that. What about a static page title? It's a page that may contain IDX/MLS content that changes daily or weekly, and yet the page title remains the same for every property listing. So what's wrong with static titles? Static titles are considered duplicates by the search engines. Google considers usability a key attribute for … (36 comments)
integrated idx: IDX Stimulus Package - Same Price, More Benefits
- 10/14/09 11:52 AM
Every Wednesday we huddle up for a Development meeting. This is where we discuss the new features for the week. Some of these features may impact specific customers. Others are "behind the scenes" updates that add to the architecture of the IDX Broker platform. Now, for the fun stuff! Today's feature release is very exciting for all of us. And not just because our fantastic Developers gave up many, many lunches to build these out. These features are exciting because they add additional depth and functionality to our Office and Agent accounts, at the same, flat-rate price... Here's what we'll be … (4 comments)
integrated idx: Why go static when you can be dynamic?
- 10/07/09 12:05 PM
According to a survey conducted by seomoz.org, search engines look for keyword use and relevancy in the title tag. This is great in theory, but what does this mean to a Realtor™ with an IDX website? You basically have two options; you can build a page that frames another page...or you can pull one link. Why build a new static page and then frame a dynamic page for each single set of results or each individual property? That sounds like a lot of work! With that said, some designers can put IDX forms, results, and listing details inside a frame, or … (3 comments)
The term SEO (Search Engine Optimization) means different things to different people. While there's not enough time in this blog post to explain every SEO technique available to REALTORS, there is enough space to dispel some common myths! 
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